From Our Partners At Radix
Every business needs to create a strong brand identity in order to survive and grow, and this is especially important during a crisis like the coronavirus pandemic. While big companies will spend thousands of dollars on elaborate marketing campaigns, most businesses don’t always have that luxury. However, budget constraints should get come in the way of your business’s success.
Many companies start with a unique idea. It is this penchant for creativity that you should strive to utilize in your branding efforts.
Fortunately, the online world abounds with such opportunities, and one of them is securing the right domain name for your business. Finding and registering the domain name of your choice can be daunting, especially because, in many cases, your preferred name has already been used and you may have to pay a hefty price in order to acquire it.
However, several new domain extensions have emerged in recent years that provide businesses the opportunity to acquire their preferred domain names. They also serve to make web addresses more meaningful and memorable. These include industry-specific ones such as .tech and .store, along with more generic options, like .site, .online and .website.
If you’re wondering how you can incorporate these extensions to create a unique online identity, these eight companies will give you the inspiration you need.
A future with self-driving cars is no longer a distant reality and companies such as Aurora are the ones who will play a major part in realizing it. Founded by former Waymo engineer Chris Urmson, Aurora is working on delivering a safe, quick and scalable solution to autonomous vehicles.
It’s star product, Aurora Driver, is a self-driving platform that can be installed in different kinds of vehicles to enable them to navigate and pilot people and goods. Its website, www.aurora.tech, further drives home the point that the company is all set to be a technological game-changer.
Speaking of technological game-changers, Shadow comes as a welcome option for all avid gamers. If you are tired of endlessly updating your gaming software and players to be able to play the latest versions of your favorite video games, Shadow’s cloud-based PC is for you.
It not only allows you to run any game or software on any computer or television but also offers multiple configurations so that you can enjoy your favorite games just the way you like them. It even optimizes the software depending upon your Internet connection, making the gaming experience all the more seamless and enjoyable.
Flexible workspaces are the future. In a time when physical office walls are being demolished to be replaced by coworking spaces, communication apps and cloud-based project management tools, www.allwork.space provides you all the information you need to stay up to speed.
It publishes insightful and in-depth stories on workspace design, technology aids, social media, wellness and other aspects of the flexible workspace industry. It even provides a platform for space seekers and owners including subsidized spaces for charitable organizations.
Moscow-based Argo Technology East ties up with leading international companies such as Intel, Index Engines and Hitachi to offer multi-petabyte storage solutions to industries with large storage requirements. Its areas of expertise include security and surveillance, biological sciences, media and entertainment, cloud services and other enterprises that rely on IT and data management.
Kindergarten-teacher-turned-tech-genius Jeremy Schifeling launched Breakinto.tech to offer aspiring techies training and knowledge about the most in-demand sectors of technology. His courses include but are not limited to business development, UX design, marketing, human resources and customer service.
He also offers useful tips, from writing resumes to negotiating roles and responsibilities, that can help people land their dream jobs. Many of his students have been placed in companies such as Apple, Amazon and LinkedIn.
Disability Arts Online has played a crucial role in bringing art created by the disabled to a global stage. It serves as an online platform where people can truly express themselves by showcasing their work or writing blogs and creating inspiring stories. It invites disabled writers from all over the world to contribute and also conducts seminars and workshops. For those interested in art shows or venues with accessibility for the disabled, Disability Arts Online provides a comprehensive directory.
One of the most enjoyable and fulfilling aspects of traveling to a new place is meeting new people from different backgrounds and cultures. Whether you are traveling solo or with friends, you can find like-minded locals or other travelers on www.anycity.online and make your holidays all the more memorable. You can even connect with them on social media before you get to your destination and plan parts of the trip that you would like to do together.
The companies listed above provide a mere snapshot of how businesses can use new domain extensions to create domain names that encapsulate their freshness and creativity. Whether you run a new business or an established one venturing into another field, you too can use a new domain extension relevant to your industry or specialty to create a unique web identity.
Author: Alisha Shibli
Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .ONLINE and .TECH. You can connect with her on LinkedIn and Twitter.