If you’ve ever tried to choose and then buy a new domain name for your business, you know how hard it can be to find one that’s both suitable and available.
In today’s digital world, your business needs an unforgettable domain name that’s on-brand and ideally aligned with your search engine optimization (SEO) strategy. That’s why branded, memorable domains are sought after so fervently. Many have been known to sell for millions of dollars; the domain name dating.com sold for $1.75 million in 2010, and investing.com sold for $2.45 million in late 2012.
However, with an estimated 100,000 domains registered each day, it can be incredibly challenging to get the domain you want as it may already be owned by someone else.
Here’s the good news. Just because the name you want is already taken, it doesn’t mean you can’t get it. Through the domain aftermarket, you have a way to secure a domain name that’s currently owned by someone else.
Purchasing the name you want on the aftermarket may be easier than you think. Here’s what you need to know.
The domain aftermarket is an online marketplace for domain names where you register a bid or make an offer to purchase a domain name.
While it may take a little more effort to secure the domain you want on the aftermarket, it’s well worth it. Your domain name is so much more than the address of your website — it’s an extension of your overall brand.
As tempting as it is to come up with alternative spellings or variations for your desired domain name, the simpler your domain name, the better. Your customers are more likely to remember a short, easy-to-spell domain than one with dashes, underscores or random letters and numbers.
To find out if your domain is currently available for purchase, visit the Network Solutions website and type in your desired domain name.
If you still don’t see what you want, then it’s time to begin exploring the domain aftermarket to scope out names you can purchase.
Before you buy your domain on the aftermarket, take the time to do your homework. Start by researching the domain for any potential trademark issues and work with a lawyer to help clear any names with a trademark search. That way, you won’t accidentally infringe on an existing trademark.
Next, do the math on your investment to decide if a higher-priced premium domain is worth it for your brand. You may find that with the price tag attached to your desired domain, one at a lower cost will be just as effective.
From there, you’ll have a clear idea if you should buy a domain on the aftermarket or go back to the drawing board to come up with some new options for potential domain names.
Here are the most common ways to purchase via the aftermarket:
You’ll find many options available for buying a domain on the aftermarket, so it’s critical to get a handle on the steps involved before deciding to finalize your purchase.
We’ve covered everything you need to know in a free eBook, which is available for download here: Your Guide to the Domain Aftermarket and Getting the Domain Name You Want.
But here’s a quick overview to help you get started.
Backorder Your Domain
A solid strategy to secure a domain on the aftermarket is to buy it on backorder. When a domain name’s registration has lapsed, been left unused or forgotten by the owner, you may be able to get a short, memorable and highly brandable domain.
Work with your domain registrar to see what options they may have to help you monitor for domains that are set to drop or expire.
Buy a Premium Domain
Another option is to purchase a premium domain. If a premium domain is for sale, it’ll be available to purchase immediately through a domain registrar.
If it’s currently owned by someone but isn’t being used or listed for sale, don’t give up. You might be able to buy it from a domain investor or by working with a domain broker who will help identify the owner and negotiate a deal.
The domain aftermarket offers a proven way to secure your desired domain name, even if it doesn’t seem to be available at first. There may be times when getting the name you want simply isn’t possible. But before you search for one of many possible alternatives, start by exploring available aftermarket options.
Download the eBook: Your Guide to the Domain Aftermarket and Getting the Domain Name You Want.
Feature Image: Unsplash/Nikita Kachanovsky
Image 1: via Network Solutions
Image 2: via Network Solutions