It's very important to secure your website for financial transactions. Customers will be hesitant to purchase from your website unless you can show them that your online store is a safe and secure place to shop. Customers want to see the "https" at the front of the Web address (URL) and the closed padlock symbol.
Our ecommerce solutions have built-in security encryption using a shared SSL certificate. This shared security gives you the padlock symbol and an "https" address, but the URL is not dedicated to your business.
Example of your online store's Web address when you use the shared SSL certificate:
To further enhance the credibility of your online store, you may want to purchase a stand-alone SSL certificate which allows you to display the Web address of your online store. In addition, purchasing your own SSL certificate will allow you to take advantage of higher guarantee levels.
Example of your online store's Web address when you have your own, non-shared, SSL certificate: