Builder brands: Getting started with Google Analytics

The more you know about your customers, the better you can give them exactly what they want. Whether it's a specific product, the right blog post, or the perfect message on your page, making the right impact is only as good as knowing your impact.

Sounds complicated, but with Network Solutions, we've integrated Google's trusted analytics tool into the website builder dashboard. This article will cover what Google Analytics is and what steps are required to start using this recommended tool.

What is Google Analytics?

You may have heard of Google a time or two. Possibly to search for something like images or information on how to accomplish a task. This is because Google has positioned itself among the top trusted names on the internet. If you are indeed new to Google, then you may not be aware of all the products they offer and all the ways they help people online, but it's worth researching.

Take Google Workspace Email services or Google Webmaster tools, for example. These were created to give you trusted options and designated areas to manage your online projects. Likewise, Google Analytics allows you to see who is coming to your site and when. (Did they immediately leave? Did they stay and go to any pages? If so, which pages?) Even more so, you can see what those visitors did and where they came from.

Maybe you want to know what browser people use most to view your site, or to see if your traffic is primarily mobile or PC related? Well, rest assured, all of this is why you would want to use Google Analytics!

Getting started

Your Network Solutions website builder has a designated section for adding Google Analytics to your project, so you'll first have to set up a Google Analytics account. Doing so allows Google to monitor your traffic and give detailed results via its analytics panel.

1. To create your account and obtain your analytics ID, visit: https://www.google.com/analytics.
   
   
    
2. Once your account is created, search for your Google Analytics ID and head back to your Network Solutions account.
3. Log in to your account manager via https://www.networksolutions.com/my-account/login.
4. Click Websites from the left navigation menu.
   
   
    
   Note: Alternatively, if you have multiple website builder accounts, click Launch to proceed.
5. To launch your website editor, click Edit Site.
   
   


6. From inside the editor, select the Manage gear at the bottom left-hand side of your builder.
   
   
    
7. From there, look for and select the Google Analytics option.
   
   
    
8. If you have not set up your Google Analytics account, there will be a place for you to go to begin one.
   
   
    
9. You will see a place to enter your Google Analytics ID into the space provided.
   
   
    
10. Click the ADD ANALYTICS button, and then you're done.
    
    
     
11. Be sure to Save and Publish your changes, and you'll now be able to view your site statistics.