Builder brands: Discovering the best time to send an email campaign

Depending on the demographics and industry you are a part of, the day of the week and time of the day will change when it is best to send out email campaigns to your subscribers. Due to differences in email habits from one group to another, the timing of an email campaign can significantly affect whether it lands in their inboxes and thus, the open campaign rates.

Reviewing the open rate for previously sent campaigns

The people who subscribe to your mailing list make your audience unique and have varying results from others in your industry. After you’ve sent out a few campaigns, you can look for trends to determine what hours work best for you. While it will be a process of trial and error, you will be able to hone in on what will bring you the greatest return when scheduling out your campaigns. A good rule of thumb is to begin testing by sending your campaigns at the beginning or end of working hours to see what your audience will respond to more.

Improving your email campaign open rates

Every business’s contact list is unique, and it can take time to get to know the habits of the people you are sending to. Every time you send an email campaign, you have a learning opportunity to discover those who make up your contact list. Keep sending and analyzing your campaign stats to see trends and behaviors of your subscribers.

For example, you might find that your target demographic checks their email after getting home instead of when they arrive at the office. By reviewing the open campaign rates, you could see an increase in opened emails when sending mail at 6:00 pm instead of 7:30 am.