Builder brands: Editing the page titles and descriptions within the Express editor

Page titles and their descriptions are important parts of SEO and how your site is found and displayed across the web. You usually see these applied to search engine results when looking up information or when sending your site to others.

In this article, we will discuss:

• Accessing the page’s SEO settings
• Best practices for optimizing your page title and description

Accessing the page’s SEO settings

1. Within your website’s express editor, click the Page icon in the left-hand menu.
   
   
    
2. Click the three-dot menu on the page you would like to edit.
   
   
    
3. Click Settings.
   
   
    
4. Click the SEO tab at the top of the panel to be brought to where you can change the page title and description.
   
   
    
5. Add the new page title and description. A preview of what it will look like on Google is shown at the bottom.
   
   
    
6. Click Apply to save your changes.
   
   
    
7. Be sure to Save and Publish your changes for them to go live.
   
   

Best practices for optimizing your page title and description

1. Your page title is different than the page name, and only appears outside the website.
    
   • Use the title to explain what the specific page is about by including the page name and the keyword or phrase on the page.
      
2. Optimize your page title length to under 60 characters.
    
   • On Google searches, the first 50-60 characters are shown. While Google and we do not limit the number of characters that you can enter, Google’s title tag space is 600 pixels wide, and due to the varying width of letters and characters, some titles will be cut off with fewer characters than others.
      
3. Limit the length of your page description.
    
   • A page description should be between 150-160 characters and relay a summary of the page’s content.
      
4. Create a unique title for each page on your website.
    
   • Search engines will factor this into their algorithms and drive more volume and clicks to your site by creating unique titles. In addition, this reduces the amount of duplicate content across your site and the web which is another factor in search engine page rankings.
      
5. Create titles and descriptions with your customers in mind.
    
   • When creating titles and descriptions, think about what grabs you when you look up topics or local businesses. Are there specific words or phrases that you want to make sure that potential visitors see? Are you in a specialized industry that you want to capitalize on? Or a special service that is your bread and butter, so to speak? All of these can create a well-thought-out title and description that will bring you meaningful visitors, with a high chance of engagement on your website.