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Builder brands: Marketing Hub - How to manage a Bing Ad campaign

Marketing Hub: How to manage a Bing Ad Campaign

It is essential to target a certain audience depending on their demands, location, device, and language as an advertising or business owner. Your campaigns and ad groups can be controlled more precisely with Bing Ads. Since you can have your campaigns reach abroad, it enables business owners to reach the audience and potential clients for their products and services.

Your key to a completely new marketing strategy is Bing Ads!

 

Article contents:

How to add Bing Ad Campaign and Ad Group

To add a Bing Ad Campaign and Ad Group to your dashboard, follow these steps.

  1. Log in to your dashboard.
  2. Choose Marketing Hub from the left navigation on your dashboard.

    Marketing Hub
     
  3. From the option on the left, select AdSpend.

    AdSpend
     
  4. Select "Start with Microsoft Advertising" from the AdSpend dashboard.

    Start with Microsoft Advertising
     
  5. Hit Next after entering your Microsoft Ads email address.

    Microsoft Ads Email Address
     
  6. Likewise, provide the password for your Microsoft Ads account.

    Microsoft Ads Password
     
  7. AdSpend will require authorization to access the account. Activate it by selecting Yes.

    AdSpend permission
     
  8. You will be directed to the landing page for Microsoft Advertising Campaigns once the account log in has been successful. Choose a marketing objective from the list below:

    Microsoft Advertising Campaign
     
    • Visits to my business location
    • Visits to my website
    • Phone calls to my business

     
  9. The name, budget, location, and language of the campaign should all be included.

    Microsoft Advertising Campaigns information
     
  10. Click Save and proceed to the bottom right corner after entering all the necessary data.

    Microsoft Ad Group
     
  11. Create ad groups by entering the required details, including the website's URL, the name of the ad group, and the keywords.

    Microsoft Ad Creation
     
  12. Click Continue to Ad Creation after providing all the necessary information.

    Microsoft account successfully added
     
  13. Fill up the information needed for ad creation. The right-hand column of the screen will also display an advertisement preview.

 

How to stop a Bing Ad Campaign

To discover how to end a Bing Ad campaign, follow the procedures below.

  1. Log in to your dashboard
  2. Choose Marketing Hub from the left navigation on your Ecommerce Dashboard.

    Marketing Hub
     
  3. From the option on the left, select AdSpend.

    AdSpend
     
  4. Select Settings.

    Settings
     
  5. Under the Integration Settings, click the Edit option.

    Integration Settings
     
  6. By clicking Disconnect from AdSpend, the Bing Ad account can be deleted.

    Confirm Account Access Revocation
     
  7. Revocation of account access must be confirmed. Then, Marketing Hub was cut off from the Bing Ad account.