Builder Brands: Store Insights

When you first upgrade your account to include an e-Commerce store, several additional features are included that help you track and identify the kind of reception your website is receiving. Ideally, these stats will provide the detail that their namesake suggests, insight into your store's performance.

In this article, we will cover how to access Insights and what information is available in the Basic and Advanced tabs.

Finding the Insights

When you first launch your store, you will see the setup screen or store progress screens. You will want to finish setting up your store before proceeding.

1. Log in to your account via https://www.networksolutions.com/my-account/login.
2. On the left side of the page, select Websites.
   
   
    
   Note: Alternatively, if you have multiple website builder accounts, click Launch to proceed.
3. On the website builder dashboard, select Edit Site for the Site you want to manage the store.
   
   
    
4. To get to the Insights, click on the Store option from the left-hand menu in your website editor.
   
   
    
5. If you have fully completed the setup of your store, insights will display by default on your Store management Home page. You will see the site's Basic Statistics, with a map showing the last 30 days.
   
   
    
6. In the Store Home’s Insights, you will see Basic & Advanced tabs at the top of the page.
   
   
    
7. The Basic Insight information consists of the following:
    
   • Map of Geographical Visitors
   • Number of Orders Received
   • Total Revenue Generated
      
   
    
8. Advanced Insight information consists of the following:
   • New VS. Returning Visitors Stats
   • Languages used to access your Site
   • Devices used to access your Site
   • Types of Browsers used to access your Site
   • Traffic Specifics: Unique Visitors, Total Visits, Page Views, Bounce Rate, Average Visit Duration, Page Statistics, and Traffic Sources
   • Sales Specifics: Revenue, Orders, Conversion Rate, Average Order Value, Revenue per Visitor, Revenue by Referral, Products, and Top Customers
      
   
    
9. Both the Basic and Advanced information areas can be configured to display information from a specified date range by selecting the beginning and ending Dates. Once you do this, your date range will automatically update the info cards to aggregate the data.