How to Create and Track Google Business Profile Posts

1. Sign in to your Google Business Profile account.
2. You can now create posts by following either of the steps below:
   • Click Create post.
     

   OR

   • Click the Posts option on the left menu.
     
3. Lastly, click inside the "Write your post" box.
   

1. From the pop-up window, select the type of post you want to create (e.g., What's New, Event, Offer, Product).
2. Fill in the specific details for your chosen post type. For example:
   • What's New: Place the cursor on the line to write your post.
     
     
   • Event: Add an event title, start/end dates, and times.
     
     
   • Offer: Add an offer title, dates, coupon code, and terms.
     
     
   • Product: Add a product name and price or price range.
     
     

1. In the post creation window, click the Camera icon to upload a photo or video.
   
2. Click the "Select an image from your computer" button. Images should be at least 400px wide by 300px tall.
   
3. Once added, you can click the crop icon to adjust its size or the trash icon to remove it.
   

1. Click the Add a button (optional) dropdown menu.
   
2. Select a button type (e.g., Book, Order online, Call now).
   
   • If you select Call Now, your business phone number will be used automatically.
   • For other button types, you will be prompted to add a destination URL.
     

1. Click Preview to see how your post will look before it goes live.
   
2. If everything looks correct, click Publish.
   

1. Click the Posts section from the left-hand menu.
2. Find the post you want to manage and click the vertical ellipses (three-dotted) icon in its corner.
   
3. You can now edit or delete posts by following either of the steps below:
   • Click Edit from the dropdown options, then select Preview and Publish once done.
     

   OR

   • Click the Delete dropdown option to remove an already published post.
     

You can track the success of your posts using Insights. The total number of views and clicks for each post is displayed directly beneath it in the Posts section. This data is available even after a post has expired, allowing you to measure your engagement over time.

This guide has shown you how to effectively use Google Business Profile Posts to engage with your audience. By creating different types of posts, adding compelling images and calls to action, and tracking your performance with Insights, you can enhance your local SEO and connect with more customers.