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 Marketing—Managing a Bing Ad Campaign
Categories: E-Commerce, Marketing Services

Marketing—Managing a Bing Ad Campaign

As an advertiser and business owner, it is imperative to target a specific audience based on their needs, location, device, and language. Bing Ads provides more granular control to your campaigns and ad groups. It allows business owners to reach the audience and potential customers for their products and services since you can have your campaigns reach internationally. 

Bings Ads is your key to a whole new marketing approach! 

In this article, we will discuss: 

How to Add Bing Ad Campaigns and Ad Groups

Follow the steps below:

  1. Once logged in to your eCommerce account, click Marketing on the left menu, then select AdSpend. This will take you automatically to your Dashboard. Click on the Setup integrations button.

Red box around AdSpend option on left menu and red arrow pointing at Setup integrations button

  1. Within the AdSpend dashboard, click the Start with Microsoft Advertising button.
    Red box around blue Start with Microsoft Advertising button

  2. Enter your Microsoft Ads email address, then hit Next.
    Field to enter email address and red box around blue Next button

  3. Also, type in your Microsoft Ads account password.
    Field to enter Microsoft Ads Password

  4. Ad Spend will need permission for account access. Allow it by clicking Yes.
    Red box around blue Yes button to allow AdSpend access

  5. Once the account login is successful, you will be routed to the landing page of Microsoft Advertising Campaigns. Select an advertising goal from the following options:

    • Visits to my business location
    • Visits to my website
    • Phone calls to my business
      Red box around advertising goal options

  6. Enter the following details: Campaign Name, Campaign Budget, Location, and Language. After entering all the required information, hit Save and continue, located at the bottom right corner.
    Microsoft Advertising Campaigns information

  7. Set up Ad Groups by providing the necessary information such as Website URL, Ad Group Name, and Keywords. After adding all the information needed, click Continue to Ad Creation.
    Microsoft Ad Groups information

  8. Fill in the data for Ad Creation. You will also see an Ad preview in the right column of the screen. Microsoft Ad Creation information

  9. You’re all set.
    Microsoft account successfully added and blue Return to Campaign button

You can now view the Campaigns, Ad Groups, Ads, and Keywords just by clicking on the options located on the right navigation menu.

 

How to Stop Bing Ad Campaigns

Follow the steps below to learn how to stop Bing Ad campaigns.

  1. Once inside your eCommerce account, select Marketing on the left menu, then click AdSpend. Next, select Settings from the options.

Red box around AdSpend option and Settings option
 

  1. Click the Edit button below the Integration Settings.
    Red arrow pointing at Edit button within Integration Settings tile

  2. To remove the Bing Ad account, click Disconnect from AdSpend.
    Disconnect from AdSpend
     

  3. Confirm the account access revocation.
    Blue Confirm button to confirm access revocation

The Bing Ad account is now disconnected.

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