How to Manage Google Ad Campaigns in Marketing
Overview
Promoting your products and services has never been this easy. Google Ad Campaigns allow you to introduce your brand to Google’s wide network, including search results, videos, websites, apps, listings, and more!
Quickly set up a campaign and ad group that best suits your advertising objective, brand awareness, and budget allocation.
In this article, we will discuss:
Adding a Google Ad Campaign and Ad Group
Follow the steps below to add a Google Ad Campaign and Ad Group.
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Log in to your Account Manager.
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On the left side of the dashboard, click eCommerce.
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Click the Manage Store button to be redirected to the eCommerce dashboard.
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On your eCommerce dashboard, from the left navigation menu, select Marketing.
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Once the drop-down menu shows, select AdSpend.
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Then, select Google and you will be redirected to the dashboard.
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In the Google Campaigns page, click on the Connect Google Ads Account.
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Select a Google account that you want to connect. If the account that you want to use isn't showing, click on the Use another account button instead.
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Allow Network Solutions to access your Google Account. After clicking Continue, you will be redirected back to the Google Campaigns page to set up your first campaign.
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Set up a Daily budget and Name of your Campaign. Click Create A New Campaign once done.
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Set up the Name of your AdGroup, and click Create A New Ad Group.
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Enter the keywords for your campaign and hit Save Keywords. Set the status of your keywords to Enable or Pause.
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You will receive a notification that you have created a Campaign, Ad Group, and Keywords. Select the Return to Campaigns button to view the existing Google Campaigns.
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On this page, under the All Campaigns section, you will see the Status, Campaign Name, Bid Strategy Type, Campaign Type, and allocated Budget. The three-dots icon will show the following options: View Ad Groups and View Keywords.
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When clicking the View Keywords button, the Keywords page will show the Keywords, Match Type, Clicks, Impressions, CTR, Avg. CPC, and Cost. The three-dots icon will show the following options: Enable Keyword, Remove Keyword, Broad Match, and Phrase Match.
Note: Changing the match type will remove the existing information for the current keyword. It will then create a new keyword with the updated Match Type.
Note: If you pause the keyword status, you will then need to re-enable it in your Google Ads account, not in Marketing Hub. Follow the steps in this link to learn how.
Stopping a Google Ad Campaign
Follow the steps below to learn how to stop a Google Ad campaign.
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Log in to your Account Manager.
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On the left side of the dashboard, click eCommerce.
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Click the Manage Store button to be redirected to the eCommerce dashboard.
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On your eCommerce dashboard, from the left navigation menu, select Marketing.
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Once the drop-down menu shows, select AdSpend.
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Then, select Settings.
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Under the Google Ads tile, you will see the connected account. To successfully disconnect your account, click on the Disconnect from AdSpend.
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Confirm the account access revocation.
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Once the page loads, you will see that the AdSpend account is now removed and disconnected from the AdSpend dashboard.
