Marketing - What are Campaign Ideas?

Important: This article applies to customers with Website + Marketing, Online Store, Online Marketplaces, and MySchedulr.

Overview

Coming up with new ideas can be challenging. To help, we have gathered information on various holidays, festivities, and sales to give you some inspiration for your campaigns.

In this article, we will discuss:

• Accessing Campaign Ideas
• Using Campaign Ideas

Accessing Campaign Ideas

To access Campaign Ideas, follow these steps:

1. In your Account Manager, click eCommerce on the left side of the page.
   • If you have one eCommerce product, you will see the eCommerce Details page.
   • If you have more than one eCommerce product, you will see a list of your eCommerce products. Click Manage next to the product you would like to set up to go to the eCommerce Details page.
2. From the eCommerce Details page, click Manage Store or Manage.
   
    
3. Once in your eCommerce dashboard, click Content, then select Campaign Ideas on the left menu.
   
    
4. You have accessed Campaign Ideas.

Note: Click on the browse icons < > to see more campaign ideas. Also, you can click on the “What is this?” link to get an idea of what a specific campaign is all about.

Using Campaign Ideas

In Campaign Ideas, you can execute the following actions:

• Creating Email Campaigns
• Creating Social Posts

Creating Email Campaigns

You can create a new email campaign by following these steps:

1. Within Campaign Ideas, select a category (Upcoming Holidays, Daily Festivities, or Marketing) where you would like to create an email campaign.

2. Click on the Create New link, then select Email Campaign.
   
    

3. You will then be taken to a page where you can continue creating an email campaign. For instructions on creating an email campaign, please see Creating an Email Campaign.

Creating Social Posts

You can create a new social post by following these steps:

1. Within Campaign Ideas, select a category (Upcoming Holidays, Daily Festivities, or Marketing) where you would like to create a social post.

2. Click on the Create New link, then select Social Post.
   
    

3. You will then be taken to a page where you can create a customized post on social platforms you are connected to (Google, Facebook, Twitter, Instagram, and LinkedIn).

4. For instructions on how to connect to social platforms and create new social posts, select from the options below: 

   • How to Connect Google
   • How to Connect Facebook
   • How to Connect Twitter
   • How to Connect Instagram
   • How to Connect LinkedIn
   • Creating and Managing Posts in SocialBooster
   • Managing Reviews in SocialBooster
      
5. Once connected to a social platform, you will be taken to create your post. Depending on the template you chose, it will automatically pull all text and images associated with the Campaign Idea you selected.
   
   Example “New Sales Promotion” template:   
   
6. Select which platforms to post to by adding your pages using the Add Pages drop-down.
7. Next, add a description. Clicking on the 3-star icon will open the AI Writer that will help you generate content for your social post.

   Note: You have the option to use the image displayed or upload/select an image of your choice.

8. Click Next. You will then see a preview of your post on the page(s) you selected.
9. ​​​​​​You will have the following Post Options:
   • Save Draft
   • Schedule Post
   • Publish Now