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Knowledge Base

Setting Up Facebook Ads

Overview

Create engaging advertisements quickly and have them delivered to your target audience. Learn more about Facebook Ads, such as how to manage, create, and run ads across Facebook's extensive network. Today, promote your app to generate leads and increase online sales.

In this article, we will discuss:

How to Set Up Facebook Ads

Important: Before you can set up Facebook Ads, you must first set up a Facebook Commerce Manager. Please visit the Meta Business Help Center Create a commerce account in Commerce Manager to create a Facebook Commerce Account.
  1. Log in to your Account Manager.

  2. Click eCommerce from the left menu, then hit the Manage Store button.
    eCommerce option and Manage Store button

  3. You will be redirected to the eCommerce dashboard.

  4. Once inside eCommerce, click Marketing, then select AdSpend.
    Marketing then Adspend option

  5. Then, choose Facebook.
    Facebook option from AdSpend drop-down

  6. Click on Connect Facebook Ads Account.

  7. A pop-up will appear to confirm that you want to continue by clicking the Connect Facebook Ads Account button.
    AdSpend Connect FB Ads Account

  8. You will be asked to sign in to Facebook. Click the Log In button after entering your email address or phone number, as well as your password.

  9. AdSpend will require access to your name, profile picture, and email address. To proceed, click the Continue as (Your NAME) button.

    AdSpend FB Ads Access Request Profile

  10. AdSpend will request the following access permission to manage ads for ad accounts you have access to and manage your business products. Create and manage ads for your page and display a list of the Pages it contains.

    AdSpend FB Ads Access Request Manage Account

  11. After you have logged in, click Continue. If you have multiple Facebook Ads pages, select the one you want to use or your AdSpend.

    AdSpend Connect FB Pages

  12. ​After successfully logging in, you will be directed to the Facebook Campaign dashboard landing page.​

How to Create a New Campaign

Important:
  • Create a catalog in your Facebook Ads account first, or your campaign will fail. A catalog includes information on all the products you want to promote on Facebook and Instagram. You can use your Catalog to run ads displaying your items, sell from a shop, and do other things. 
  • We recommend keeping all of your items in a single Catalog rather than creating multiple catalogs wherever possible.

To learn more about setting up Catalog, please visit the Meta Business Help Center Create a catalog in Commerce Manager.

Select Campaign Objectives

  1. Select a Campaign Objective and then click Continue.

    Info: Consider your business goal before creating an ad. Knowing what you want to achieve is critical for selecting the right goal. Your advertising objective is what you want people to do when they see your ads.

  2. Enter the following information:
    • Campaign Name & Special Ad Categories

      AdSpend Campaign Name & Special Ad Categories

      • You can leave it blank and click again to deselect a category.
      • Declare if your ads are related to credit, employment, housing, social issues, elections, or politics. Requirements differ by country.
    • Campaign Details

      AdSpend Campaign Details

      • Buying Type is limited to Auction only.
      • Campaign Objective is currently limited to Catalog Sales only.
      • Campaign Spending Limit minimum spending is $100.
    • Budget & Schedule

      AdSpend Budget & Schedule

    • Campaign Budget Optimization

      AdSpend Campaign Budget Optimization

  3. When you're finished, click the Continue to Ad Set and Ad Creation button.

Ad Setup

AdSpend Ad Setup

  1. Enter Ad Set Name.
  2. Select between Dynamic and Classic Ad Formats
    • Dynamic ads show different products to each viewer based on their preferences.
    • Classic ads display the same advertisement to all viewers and direct them to a single page on your website.
  3. Enter your Caption in the Ad Content section.
  4. Upload a photo, add a Headline, Destination URL, and select Button Text from the drop-down.
  5. Click the Continue to Audience button.

Create New Audience

To target your ad, you'll need a pixel or an app.

  1. Choose the best option for your ads from the two listed below:
    • Find prospective customers even if they haven't interacted with your business.
      AdSpend Ad Setup Find Prospective
    • Retarget ads to people who interacted with your products on and off Facebook.
      AdSpend Ad Setup Retarget Ads
  2. After completing all the required fields, click the Continue to Review button.
  3. Finally, go over the Ad content and click Publish Ad.
    AdSpend Ad Setup Publish Ad
  4. When the ad is successfully published, you will be directed to the landing page of the Facebook Campaign dashboard.

How to Stop Existing Campaign

  1. Log in to your Account Manager.

  2. Click eCommerce from the left menu, then hit the Manage Store button.
    eCommerce option and Manage Store button

  3. You will be redirected to the eCommerce dashboard.

  4. Once inside eCommerce, click Marketing, then select AdSpend.
    Marketing then Adspend option

  5. Next, choose Settings.
    AdSpend Settings

  6. Once in the Settings page, look for the Facebook tile, then click Disconnect from AdSpend.
    AdSpend Disconnect

  7. Click Confirm if you are sure that you want to revoke access to your account.
    AdSpend Disconnect Confirm

  8. When the page loads, you will notice that the Facebook AdSpend account has been removed and is no longer visible in the AdSpend dashboard.

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