What Are SEO Keywords and Why Are They Important to My Website?
Search Engine Optimization (SEO) keywords are keyword phrases within your website copy that make it possible for people to find your website when searching for businesses like yours.
In this article, we'll discuss:
Three Different Types of Keyword Phrases
- Long-Tail Keyword Phrases
- Conversational (Voice Search) Keyword Phrases
- Transactional Keyword Phrases
Long-Tail Keyword Phrases
As people become more and more familiar with Google and voice search technology continues to increase in popularity, potential customers are much more accustomed to typing in longer-tail keyword phrases.
Use keywords that are at least three words in length. A few examples of long-tail keywords include:
- Concrete driveway repair companies near Brooklyn, NY
- Adoption lawyer in Boston, MA
Conversational Keyword Phrases
Typically, people using "voice search" technology search early in the buying cycle while still doing their research.
Conversational keyword phrases are usually longer-tail keyword phrases. Keywords may include words like:
- How, where, what, when
- Reviews
- Best/top
Examples:
- Best fast food restaurant
- Where is the nearest gas station?
- What questions should I ask the plumber?
Transactional Keyword Phrases
Transactional keyword phrases are used by people who know what they are looking for and are typically highly specific - usually for those further along in the buying cycle.
Selecting the Best Keywords
Choose a mix of long-tail keywords with either conversational and/or transactional keyword phrases and current rankings in mind. Take off keywords on your list that do not fit with:
- The website’s core focus and categories
- The products/services you want to target
- The target audience
- The locations you want to target
Review
In conclusion, SEO keywords are the phrases people use to search for businesses like yours. By strategically incorporating long-tail, conversational, and transactional keywords throughout your website content, you can increase your website's visibility and attract more qualified traffic. Remember to choose keywords that are relevant to your website's core offerings, target audience, and desired locations.
To dive deeper into the world of SEO and learn how to effectively implement these strategies, check out our small business SEO guide. An effective SEO strategy can help unlock the full potential of your website and drive more traffic today!