Knowledge Base

Builder Brands: Checkout Analytics

Checkout Analytics

Checkout Analytics is an excellent feature that allows you to integrate more tools into your web presence and store. Under the Tracking section, Store owners can add scripts to each customer checkout page and track conversion rates in third-party software such as Google Analytics, Facebook, and Instagram. This is essential for understanding your customers and identifying potential markets for business growth.

Note: A script is an HTML element used to execute a process or program. These scripts are input into the analytics tool so you can review your business data in a human-readable format.
If you want to learn more about these topics, we recommend checking out the Google Analytics article. But with all of this, adding these scripts doesn't need to be that complicated, so follow these steps below to get started.

 

Adding your scripts:

In this case, you would have already signed up for a third-party service, like Google Analytics, and obtained the script from them or the tool vendor.

  1. Log in to your account via https://www.networksolutions.com/my-account/login.
  2. On the left side of the page, select Websites.

    Email option in the Account Manager navigation menu
     
    Note: Alternatively, if you have multiple website builder accounts, click Launch to proceed.
  3. On the website builder dashboard, select the site you want to manage the store. Click Site Actions and select Manage store.

    website-builder-manage-store

    website-builder-manage-store
     
  4. Click Settings.

    website-builder-settings-store
     
  5. Click Advanced.

    website-builder-settings-store
     
  6. Click Edit under the Tracking tab.

    website-builder-tracking-settings
     
  7. Once the Tracking field loads, you will see the different areas for entering information.

    website-builder-tracking-fields-store
     
  8. Next, enable tracking in the area you want by toggling the corresponding switch, then paste your script into the desired section.

    website-builder-analytics-code-store
     
  9. Click Save Tracking.

    website-builder-save-tracking-store

 

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