Builder brands: Marketing hub - How to create a Bing ad campaign

There's no denying the significance of online advertising on sites like YouTube, Facebook, and Google. But what about Bing Ads? With over a billion unique users per month, Bing is a well-known search engine. Even though it's not nearly as popular as Google, the best search engine in the world, it's still a fantastic and strong platform.

In fact, if you're in charge of an advertising campaign, it can be a mistake to ignore Bing and all the options Microsoft Ads (formerly known as Bing Ads) can provide you with.

This article discusses the following topics:

• Accessing the Bing Ad campaign
• Creating a Bing Ad campaign

Accessing the Bing Ad campaign

Review the steps below to see how to access your Bing Ad campaign:

1. Log in to your account manager via https://www.networksolutions.com/my-account/login.
2. Select Websites on the left menu, and you will be routed to a different tab where you can access your website editor.
   
   
    
   Note: Alternatively, if you have multiple website builder accounts, click Launch to proceed.
3. Select Marketing Hub on the left side menu. You will see the dashboard and all other tools on the left.
   
   
    
4. Within the Marketing Hub page, navigate to the AdSpend tool.
   
   
    
5. Select Bing in the left-hand menu. This is where you can manage and create your Microsoft Ads (formerly known as Bing Ads).
   
   

Creating a Bing Ad campaign

Here are the simple steps to set up your additional campaign.

1. Click Create A New Campaign at the upper right-hand of the page.
2. Select your advertising campaign goal from the following:
   
   
    
   • Visits to my business location 
   • Visits to my website
   • Phone calls to my business
3. Click Continue.
4. Tell us about your campaign and the locations where you want to run your ads. The Campaign Name, Campaign Budget, Location, and Language must all be included. Once all the necessary information has been entered, click Save and continue in the bottom right corner.
   
   
    
5. Create Ad Groups by entering the required details such as Website URL, Ad Group name, and Keywords. Click Continue to Ad Creation after providing all the necessary information.
   
   
    
   Pro tip: Expanded text ads, responsive search ads, and keywords can all be found in standard ad groups. Keywords are the words or phrases that trigger your ads to be shown.
6. Fill in the information needed for ad creation. You will also see an Ad preview on the right side of the page.
   
   
    
7. Click Continue, and you are done.
    
   Pro tip: You can now view the Campaigns, Ad Groups, Ads, and Keywords just by clicking on the options located on the right navigation menu.