Marketing: Creating a Microsoft Advertising Campaign

Advertising on websites like Google, Facebook, and YouTube is undoubtedly important. What about Microsoft Ads, though? Bing is a well-known search engine with over a billion unique monthly visitors. Sure, it is nowhere near as popular as the world's greatest search engine, Google, but it's an incredible and powerful platform in its own right. 

It can be a mistake to disregard Bing and all the opportunities Microsoft Ads (formerly known as Bing Ads) can offer you if you're managing an advertising campaign.

In this article, we will discuss:

• How to Access Microsoft Ad Campaign
• How to Create a Microsoft Ad Campaign

How to Access Microsoft Ad Campaign

Follow the steps below to access your Microsoft Ad Campaign:

1. Log in to your Account Manager via https://www.networksolutions.com/my-account/login.
2. In your Account Manager, click eCommerce on the left side of the page.
   • If you have one eCommerce product, you will see your eCommerce dashboard.
   • If you have more than one eCommerce product, you will see a list of your ecommerce products. Click LAUNCH next to the product you would like to set up to go to the eCommerce dashboard.
3. Once inside your eCommerce account, click AdSpend on the left menu, then select Marketing. Doing so will take you automatically to your AdSpend Dashboard.
   
    
4. Click Microsoft from the left menu options. This is where you can manage and create your Microsoft Ads (formerly known as Bing Ads).
   

How to Create a Microsoft Ad Campaign

Note: For more information on setting up Microsoft Advertising Campaigns and adding your first campaign, please check out the article: Managing a Microsoft Ad Campaign.

Here are the simple steps to set up your additional campaign:

1. Click Create A New Campaign at the upper right-hand of the page.
   
    
2. Select your advertising campaign goal from the following:
   
   • Visits to my business location
   • Visits to my website
   • Phone calls to my business
3. Click Continue.
4. Tell us about your campaign and the locations where you want to run your ads. The Campaign Name, Campaign Budget, Location, and Language must all be included. Once all the necessary information has been entered, click Save and Continue in the bottom right corner.
   
    
5. Create Ad Groups by entering the required details such as Website URL, Ad Group Name, and Keywords. Click Continue to Ad Creation after providing all the necessary information.
   
    

   Note: Expanded Text Ads, Responsive Search Ads, and keywords can all be found in standard ad groups. Keywords are the words or phrases which trigger your ads to be shown.

6. Fill in the information needed for Ad Creation. You will also see an Ad preview on the right side of the page screen.
   
    
7. Click Continue.

You can now view the Campaigns, Ad Groups, Ads, and Keywords just by clicking on the options located on the right navigation menu.