Guide to Pro PPC: Frequently Asked Questions

Have you ever felt overwhelmed by the world of PPC advertising? You're not alone. While PPC (Pay-Per-Click) offers immense potential to drive targeted traffic and conversions, navigating its complexities can be easy. This FAQ aims to be your one-stop shop for everything Pro PPC. We'll answer your frequent questions, from what PPC is to whether it's right for you and the benefits it provides. You'll also learn about how long it takes to run, the difference between SEO and PPC, and how to access Pro PPC in the Account Manager.

By the end, you'll have the knowledge and confidence to launch and optimize high-performing PPC campaigns, taking your online advertising efforts to the pro level.

In this article, we will discuss:

• What is PPC?
• Is PPC fit for me?
• Do I Get a Dedicated PPC Expert to Run my PPC Campaign?
• How Long Should I Run PPC?
• Do I Have to Advertise 24/7?
• What is the Difference Between SEO and PPC?
• How can I Access Pro PPC in the Account Manager?
• Features and Benefits
• Review

Q: What is PPC?

A: When searching on any search engine, such as Google, most often than not, the first results have an "Ad" label. These search results are called paid ads, commonly known as PPC ads. PPC stands for Pay-Per-Click, an internet marketing strategy in which advertisers pay a fee each time one of their ads is clicked. PPC is vital for your online presence as it increases brand awareness and has more conversion rate than organic advertising.

Through the years, PPC has made huge impacts in online advertising. If you want to attract traffic to your site and boost sales in just a few days, if not hours, then our Pro PPC is an excellent deal for you.

Q: Is PPC a Good Fit for Me?

A: We all want our business to be seen online. Ranking high on any search engine could increase revenue, but most importantly, it increases your brand awareness. This is why PPC Advertising is making a surge online. However, depending on your business's unique situation, PPC Advertising may not be suitable for everyone. If the products or services you offer target a specific customer base and product category, then Pro PPC fits your business.

PPC Advertising is also relevant to seasonal or event-based businesses that take advantage of time or emerging circumstances. Wonder if PPC is a fit for your business? Call our experts to find out or learn about other ways we can assist in driving traffic to your website. 

Q: Do I Get a Dedicated PPC Expert to Run my PPC Campaign?

A: Those with our standard Pro PPC plans will have access to a team of certified Google Ads experts. Only our Pro PPC + Support Plus add-on will receive a personal Account Manager. Certified Google Ads experts are available to help even if your Account Manager isn't available. 

Q: How Long Should I Run PPC?

A: Your PPC campaigns will run based on your budget and determined timeframe. You can turn off and start new ads or make adjustments to current ads as your business needs change over time. You can also adjust your budget whenever you need to.  

Q: Do I Have to Advertise 24/7?

A: No! In fact, our experts work to make sure your ads appear at the best time of day for your business based on budget and availability.

Q: What is the Difference Between SEO and PPC?

A: Both SEO and PPC are valuable strategies to get you in front of visitors on Google. The main difference in results is where you appear on the search results page. PPC will ensure you are placed high on the page regardless of your organic rankings. SEO will help you rank higher in the non-paid area of the search. 
 

PPC is great for new websites that have just launched. It will help you get found online quickly as your site gets indexed in the search engines.

Q: How can I Access Pro PPC in the Account Manager?

A: After purchasing  our Pro PPC product, you can now manage it in the Account Manager. Follow the steps below to navigate to the Product Details page.

1. Log in to your Account Login Links.
2. On the left side of the page, click Online Marketing Services.
3. Click the Manage button beside the Pro PPC package to access the Product Details page.
   

Below are the things you can do on the Pro PPC Product Details page.

• Turn on/off Pro PPC Support Plus under Advanced Support. If you select this option, you will be able to contact us through chat or phone to make modifications to your services.
  
• • Clicking the Turn on button will open the page reflected below.
    
• See reports. If you click the See Report button, you will find the campaigns set up for your business. This includes what the ads look like, where they are displayed, what keywords trigger your ad, and how it performs. You can also find stats on the phone calls you receive from your ad. If you have call recording enabled, you can also listen to some recordings.
  
• Create new requests. You can click the Create New Request button if you need to request changes to the budget level, keywords, campaigns, and/or ad descriptions.
  

The Create New Request form also opens when you want to:

1. Change the Assigned URL.
   
2. Change the Campaign Budget.
   

Q: What are the Features and Benefits of Pro PPC?

Features and Benefits
Work with Google Ad-certified experts	By working with a trained Google Ads certified expert, you get someone with the expertise to build effective ad campaigns suited to your business.
Artificial Intelligent with Human Expertise	You receive constant, premium ad quality at an affordable price with real-time machine learning algorithms and Google-certified experts working on your ad campaigns.
Full budget control	You can adjust your budget anytime based on your business needs and seasonality.
Keyword strategy development	Our experts ensure that the keywords target an audience relevant to your business, in addition to the automated tools.
Custom ad creation	You will get high-quality, compelling ads that will capture the searcher's attention.
Location-based ad targeting	You can set the location radius of where and when you want your ads to show to avoid as many irrelevant clicks as possible.
Google quality score optimization	Our experts optimize campaigns to improve Google quality scores, significantly impacting ad rank and cost per click (CPC).
Monthly maintenance reviews	Your campaigns are reviewed in detail monthly to ensure that your budget is optimized for performance and efficiency. This gives you more control over your time and helps you get a better return

Review

Pro PPC is a powerful tool that can help you take your online advertising to the next level. By leveraging the expertise of our certified Google Ads professionals, you can create high-performing campaigns that reach your target audience and drive conversions. Whether you're a new business owner or a seasoned marketer, Pro PPC can help you achieve your online advertising goals.

Ready to get started? Contact us today to learn more about Pro PPC and how it can benefit your business.

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