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Knowledge Base

Monthly SEO Progress Report—Organic Traffic Snapshot

Organic traffic is an important metric for understanding how well a website performs on search engines. By analyzing your monthly SEO Progress report snapshot, you can gain valuable insights into how effective your SEO efforts drive visitors and achieve your online goals. This report will help you analyze metrics such as the volume of organic traffic, top-performing keywords, and user behavior to optimize your website for improved search visibility and increased conversions. 
Organic Traffic Snapshot

In this article, we will discuss:

Understand Monthly SEO Progress Report

Organic traffic shows how well your website ranks and gives valuable insights into the search volume for relevant keywords. It also helps you understand how relevant your content is so you can improve your website for organic traffic with Google Analytics. When an individual does a Google search and clicks on a result, it boosts the organic traffic to the website page.

Understanding organic traffic is beneficial for several reasons:

  • Search Engine Optimization (SEO) - Organic traffic reflects your SEO efforts. It shows how well your website meets your audience's search needs.
  • Content Relevance and Quality - The amount of organic traffic can show how useful your content is to users. If organic traffic keeps going up, your website's content meets your audience's needs. It could help improve your search result rankings.
  • User Engagement and Experience - Organic traffic metrics can help gauge user engagement and overall user experience. Analyzing user behavior from an organic search can help identify areas for improving site usability and engagement.
  • Competitive Analysis - Monitoring your organic traffic enables you to compare your performance against competitors, understand your search rankings, and devise strategies to capture more organic search traffic.
  • Strategic Improvement with Tools Like Google Analytics - Consider using tools like Google Analytics for valuable insights into organic traffic, including popular pages, user behavior, and content optimization opportunities.

Organic Traffic in Google Analytics

The Organic Traffic report from Google Analytics lets you visually understand how many visitors reach your website. It generates an enormous amount of data, including:

  • the actions taken by each user
  • the duration they visit your website
  • the pages they view
  • their location

With user acquisition and behavior data like this, you can ensure your SEO campaign is working in the best interest of your business. If any potential website issues may be preventing the campaign from reaching the first page of Google search results, we can use the Organic Traffic Snapshot information to help resolve them.

See Organic Traffic in Google Analytics

You can integrate Google Analytics with Simple SEO, WordPress, or eCommerce. If it is your first time adding Analytics to your site, it may take up to three days for statistics to generate and show within Google Analytics.

Please refer to the articles below to learn how to set up Google Analytics and access the Google Analytics report in Simple SEO, WordPress, Website Builder, which is included with your hosting plan, Website, Website Plus, Website + Marketing, or eCommerce.

Check out Google's support document for instructions on seeing an overview of the organic traffic report directly in your Google Analytics account.

Review

Knowing organic traffic is a requirement if you seriously want to enhance your website's online presence and let the right visitors hit your website. Google Analytics provides necessary insights to track your monthly SEO progress report, pinpoint areas for improvement, and allow informed decisions to maximize profit and increase your eCommerce website's organic traffic and overall online success.

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