What is Marketing and How to Get Started
You may have asked what Marketing is and how to get started. With Network Solutions' Website + Marketing, Online Store, eCommerce, and MySchedulr, we offer marketing tools to help you establish and increase your brand awareness online. With these tools, you can manage your email campaigns, social media accounts, Google and Microsoft ad accounts, and more! This article will help you get started so you can begin promoting your business.
In this article, we will discuss:
- Obtain Marketing
- First Time Logging In
- Connect to Social Media
- Add Some Images
- Create Your Logo
- Connect Ad Accounts
- Add Some Contacts
- Set Up Email Campaigns
- Set Up My Schedule
- Other Marketing Services
- Review
Obtain Marketing
If you currently have a Website Plan (purchased after January 2020), you can upgrade your plan to Online Store or Online Marketplaces to access Marketing. For instructions on upgrading your plan, please see How to Upgrade a Website Plan.
You also have the option to purchase MySchedulr as a standalone product to access Marketing. Please see How to Purchase Scheduling an Appointment-Scheduling Tool for more information.
First Time Logging In
Before using Marketing Tools, you will need to build your eCommerce website. You will see a prompt to create your website if you have not completed this step.
To get started with your eCommerce website, please see How to Get Started with eCommerce. By implementing effective small business marketing solutions such as this, you can compete in today's digital landscape and achieve your business goals.
If you need an eCommerce package, visit Network Solutions to get started!
Connect to Social Media
After setting up your eCommerce website, you will need to connect your social media accounts to SocialBooster. Social media is key to building and engaging your audience with your target market, fostering brand loyalty, and increasing sales and growth by taking advantage of online marketing for small businesses.
Use the following links below for instructions on how to connect your accounts.
Add Some Images
Now that you have connected your social media accounts, you are ready to add some images. You can use stock photos or your own photos for posts, email campaigns, and much more. Visit the instructions on how to add an image for more help.
Create Your Logo
Your logo is a visual symbol that allows your customers to identify your brand and what your business does. A good logo has a lasting impact on your customers and potential customers. After adding images, you are ready to create a logo for your business. Visit How to Create or Manage a Logo Using LogoBuilder for help designing your new logo.
Connect Ad Accounts
So far, you have connected to your social media, added images, and designed your logo. Now it’s time to connect to your advertising platform. You can link your Google Ads and Microsoft Campaign (formerly Bing Ads) accounts so you can manage all your advertising campaigns in one place. Connecting to your advertisement platform has huge benefits of marketing for a small business.
- To connect your Google Ads account, visit Managing Google Ad Campaigns.
- To connect your Microsoft Campaign account, visit Managing Bing Ad Campaigns.
- To set up your Facebook Manager, visit Setting Up Facebook Ads.
Add Some Contacts
You will want to create some campaigns to send your subscribers, but first, you will need to add contacts and set up contact lists. Contact lists will allow you to reach various people for different reasons. Start by adding contacts, then create a contact list so you can begin creating your email marketing campaign.
Set Up Email Campaigns
You are almost done with the setup process. The last thing to do before embarking on your new journey is to create your email marketing campaign. Email campaigns allow you to send customizable emails to current and prospective customers to boost revenue and increase website traffic. Visit Creating and Managing Email Campaign Automations to help set up your campaigns.
Set Up My Schedule
Network Solutions provides an appointment scheduling service. This standalone product allows customers to manage team schedules online and book one-on-one services, including group events, with ease. It is designed to help businesses grow and has an easy-to-use interface with fully customizable features at a very reasonable cost.
Visit Appointments Management to begin and learn the different ways to efficiently manage bookings with My Schedule.
Other Marketing Services
Here's a list of the digital marketing services that Network Solutions offers. Click each link below to view the services.
- Business Listings with Review Management
- SEO Tool
- Pay-Per-Click Advertising
- Professional SEO
- Busines Directories
Review
This guide equips you with the tools to establish and amplify your brand presence online. Network Solutions offers a suite of marketing tools integrated with Website + Marketing, Online Store, eCommerce, and MySchedulr.
Master Your Marketing:
- Manage Everything in One Place: Consolidate your email marketing, social media accounts, Google and Microsoft Ads, and more, into a single platform.
- Effortless Social Media Integration: Connect your social media accounts to SocialBooster to engage your audience and drive sales.
- Professionalize Your Brand: Easily add captivating images, design a logo, and manage your advertising campaigns.
- Targeted Email Marketing: Build contact lists and create customized email campaigns to boost revenue and website traffic.