#1 Get Your Web Address
Your Web address or domain name is your online address and is the first step in establishing your brand online.

Pick a memorable domain name that represents your business, product or service. Your name should be easy to spell and should relate to the content of your website.

#2 Get An Email Address
Get a personalized email address that matches your Web address name to make it easy for your customers to remember.

Your email also reinforces your company name and enhances your professional image to promote a sense of legitimacy. For example, if your Web address is www.janesbagels.com, your email address can be personalized to "[email protected]".

#3 Build Your Website
Since most customers rely on the Internet to learn more about a product or service, having a website is a must.

Create yours in a few simple steps with our easy-to-use Website Builder & Marketing Tool. It turns the all too often stressful experience of creating a website — and promoting it — into a simple step-by-step process. Regardless of your level of technical skills, you can be live on the Internet in a snap.

#4 Drive Visitors to Your Website
Over 70% of consumers use a search engine (such as Google® or Yahoo!®) to find websites.*

Once you have built your website, the Website Builder & Marketing Tool can verify that the content on your pages is rich with the right keywords and phrases about your business to ensure your site is found by search engines so customers can find your business.

* According to "How Consumers Find Websites in 2006", Forrester Research, Inc., October 2006.