Block the registration of your trademark with .xxx, .sex, .porn, and .adult domain extensions and safeguard your online reputation
With pornsquatting, phishing, and other fraudulent online activity on the rise, it's important to protect your brand from falling into the wrong hands.
Trademark protection blocks unauthorized third parties with malicious intent from registering your trademark(s) and causing harm to your reputation and brand image.
AdultBlock protects your brand name and trademark from infringement in the adult themed spaces, preventing the registration of your trademark labels with .XXX, .SEX, .PORN, or .ADULT domain extensions. AdultBlock+ takes this a step further — extending protection to all trademark associated labels and look-alike variations of your brand name.
With the rise of malicious activity and abuse online, trademark protection is necessary to protect your brand equity and reputation. When considering all of the efforts, time and money put into building your brand, the damage when associated with negative or pornographic materials could be catastrophic and take years, legal battles and thousands of dollars to bounce back. By leveraging trademark protection as a part of your brand strategy, you are taking proactive steps to safeguarding your reputation.
Improved and expanded replacement of the Sunrise B service, AdultBlock and AdultBlock+ block the domain registration of adult-themed versions of your trademarked brand. This comprehensive block costs less than registering them separately and blocks the registration name listed in the WHOIS directory.
AdultBlock blocks the exact match of one label from being registered with the (4) most popular adult domain extensions, .xxx, .sex, .porn, and .adult for a total of four blocks. AdultBlock+ blocks all labels associated with a trademark from being registered with the same adult tlds, .xxx, .sex, .porn, and .adult PLUS unlimited variations, scripts, and look-a-like characters for a comprehensive block in the multitude of thousands.
Currently, only trademark holders with a valid Signed Mark Data (SMD) file issued by the Trademark Clearinghouse (TMCH) and .XXX Sunrise B participants are eligible.
Yes. Premium domains are included at no additional cost. It automatically blocks any additional dropped names while the block service is in place.
No. The AdultBlock+ service will block all labels for a trademark.
AdultBlock+ blocks similar and look-alike characters such as replacing an ‘L’ with a ‘1’ and an ‘E’ with a ‘3’, as well as typo variations. IDN characters, homoglyphs and scripts in over 20 different languages are blocked based on characters available today along with any future language character sets that become available.
Your private information is concealed from spammers and hackers in the WHOIS database. All blocked domains will include the following message: “This name subscribes to the AdultBlock product; therefore, this name is not available for registration”.
These products are available in 1, 3, 5, and 10 year protection terms.
Domains that are currently registered cannot be blocked until the name is deleted or expires. However, the AdultBlock service will continuously monitor and block names as they become available for the direction of your term.
A Signed Mark Data (SMD) file is a string of public and encrypted characters which serves as an authentication key. This file is generated by the Trademark Clearinghouse (TMCH) once the trademark record and the proof of use have been verified. This file is required in order to sign up for the AdultBlock and AdultBlock+ services for marks not previously covered by the Sunrise B block. Learn More.
Sunrise B was a previous version of trademark protection offered in 2011 to trademark and service mark owners and it blocked the .XXX domain extension. We are now replacing Sunrise B with AdultBlock which offers improved protection benefits, includes premium names, and blocks the (4) most popular adult extensions .XXX, .SEX, .PORN, and .ADULT.
Sunrise B customers will be grandfathered into the AdultBlock services and will not be required to reapply for validation as long as they convert to one of the AdultBlock services prior to expiration on December 1, 2021.