Website for Cleaning Business Guide for Beginners: A Step-by-Step Guide

Key takeaways: 

• For cleaning service businesses that are aiming for growth and sustainability, a strong online presence is a must.  
• A clean and orderly website design facilitates a better user experience and will keep your visitors engaged for longer periods.  
• When building your website, always choose a user-friendly platform that offers a variety of tools and services for building professional websites. 

People are busier now than ever, and time for cleaning can be difficult to fit into their schedules. It’s no wonder cleaning businesses are popular nowadays. They play a key role in maintaining the tidiness of private and commercial spaces.  

If you own a cleaning business, you need to put your offer out there through a well-designed and properly functional website. Through this channel, potential customers can get a hold of you and hire your services. Some estimates suggest the household cleaning market is projected to generate revenue of $41.15 billion in 2025, providing immense opportunity for financial gain. 

To stand out, your website shouldn’t just establish a professional image but also serve as a central hub for your potential customers to explore your services and make bookings. Learn more about creating your cleaning services website in this article.

What are the benefits of having a cleaning business website? 

For businesses that are aiming for growth and sustainability, a strong online presence is a must. A cleaning business website, just like other businesses from different industries, offers you the following advantages:

• Professional image   
• Increased visibility 
• Credibility   
• Customer convenience 
• Showcase services 
• Direct communication channel 

Professional image  

A professionally designed website reflects your brand’s values and quality of service. It’s the first impression your potential customers will have of your business, acting as your online facade.  

By incorporating smart and user-friendly design, your website conveys reliability, attention to detail, and professionalism. This sets you apart from your competitors and instills confidence in prospective clients.  

Increased visibility 

Consumers rely on online searches to find and get cleaning services. Optimizing your website for search engines boosts your company’s visibility by increasing its chances of showing up in relevant search results. This is vital for reaching a wider audience, capturing leads, and converting searches into bookings.  

Credibility  

Potential customers also use the internet to search for customer reviews and your company website. This helps them examine your cleaning business’ reputation and reliability.  

Your website lets them learn about your cleaning business, and not having one can hurt your credibility since customers find the lack of information suspicious or risky. It’s also a good place to show proof of insurance and other documents that boost customer trust, along with customer reviews. 

Customer convenience 

A website offers unmatched convenience for your customers with 24/7 access to your services. With detailed service descriptions, online booking systems, frequently asked questions (FAQs), and contact forms, your website can answer potential questions, streamline the booking process, and reduce the administrative burden on your staff. This improves customer experience and encourages repeat business. 

Showcase services 

Your website is the ideal platform to showcase the complete range of your cleaning services. Through dedicated pages, you can offer in-depth explanations, list benefits, display pricing options, and share before-and-after photos. This highlights your expertise and establishes your authority in the cleaning industry.  

Direct communication channel 

Your website allows customers to leave immediate feedback through reviews and testimonials, as well as entertain queries via chatbots or contact forms. It also enables you to publish important updates, tips, and promotional offers. 

What should be included in your cleaning business website? 

To increase online visibility, enhance customer experience, and improve branding, your website must show what your business is all about. Ready to build your cleaning business website?  

Make sure to include these information: 

• Services offered 
• What to expect 
• Online booking and payment 
• Contact information 
• Testimonials and reviews 
• Social media pages 
• FAQs 

Services offered 

Your cleaning business website should state the services that you offer. These may include deep, general, and other specialty services. If you offer eco-friendly services, include them on your site since there is an increased interest in green technology, prompting the adoption of green cleaning services.    

What to expect 

Your site should clearly state what customers expect when hiring your company. Include performing specialized cleaning services tailored to their needs and requirements. Add that your team will arrive promptly to transform their space into a hygienic and spotless environment.    

Online booking and payment 

Your site should feature a seamless online booking system that allows clients to select services, choose dates and times, and specify cleaning requirements. It should also come with a payment system that offers secure payment methods like credit cards, online payment systems (PayPal, Stripe, and Wise), and digital wallets.   

Contact information 

Your cleaning business website should have your contact information so potential clients can find you. Display your phone number, email address, and postal address. Include your business hours so your clients know when they’ll get a response.   

Testimonials and reviews 

Your site should include testimonials and reviews from satisfied customers since they are key to building trust. Provide high-quality images of your work so potential customers can get an idea of it.    

Social media pages 

You should include your cleaning company’s social media pages to create connections to your potential clients. This way, you can reach your clients on channels where they spend their free time.  

FAQs 

You should include FAQs on your website since it answers customer questions before they even contact you. This feature helps save time since potential customers get instant answers about your rates, services, products, and policies. A good FAQ section also builds trust by being transparent.

What are the best examples of cleaning business websites?  

The best cleaning business sites don’t just list services. They employ the right mix of aesthetics and functionalities to stand out in the competition. Some of the most notable ones are elaborated below. 

• Maid Marines   
• Palmetto Maids 
• Commercial Cleaning Corp 
• Cliff Hangers 
• MaidLuxe 
• Gleem 
• The Cleaning Authority 
• Handy 
• Blue and Green Cleaning Corp 

Cleaning website	What makes them stand out
Maid Marines	Shows how simple and practical design works well. Their homepage puts a big booking form right at the top, making it easy for people to schedule a cleaning.
Palmetto Maids	Stands out in on-page SEO and geo targeting. The homepage’s clean design helps users quickly choose to either schedule immediately or explore services.
Commercial Cleaning Corp	Excels with its business-to-business approach and comprehensive service details specifically designed for corporate clients’ requirements.
Cliff Hangers	Features a sleek, professional design that mirrors the company’s standards and careful approach. Service explanations are thorough but accessible.
MaidLuxe	Delivers a high-end experience immediately upon arrival. The website employs sophisticated design features and contemporary fonts to showcase its premium offerings, ideally suited for its affluent customer base.
Gleem	Excels in its on-page search optimization. Strategic keyword placement helps local customers discover the business more easily through online searches.
The Cleaning Authority	Employs effective visual organization to highlight important elements such as its “Get Pricing” button. The client dashboard enables customers to handle their services effortlessly, and the site’s content establishes industry expertise.
Handy	Stands out through its straightforward and user-friendly approach. The homepage enables quick service booking by choosing location and service category, while the streamlined design maintains focus on completing the booking process.
Blue and Green Cleaning Corp	Highlights its environmentally conscious cleaning solutions. The website also includes a referral system and review submission feature, demonstrating the company’s commitment to customer satisfaction.

How to create a cleaning business website with Network Solutions 

Building a strong online presence is a must for any modern business. This guide walks you through broad steps on how to create a professional and engaging cleaning business website using Network Solutions’ AI-powered website builder. 

• Choose a plan 
• Select a template 
• Build your website    
• Customize your website 
• Publish your website 

1. Choose a plan 

We offer various website builder plans to cater to different needs and budgets. From basic website builder options to more advanced plans with additional features like SEO tools and eCommerce capabilities. Review and compare these plans to find one that aligns with your business goals and budget. 

 *Prices are subject to change without prior notice. Visit the Network Solutions website for accurate pricing. 

2. Select a template

Choosing the right template is a crucial step in crafting your cleaning company’s website. We offer a selection of templates tailored to different industries and purposes. This ensures that you can find the perfect match for your business’s unique style and needs. It’s important to consider both the aesthetic appeal and functionality of the template to align it with your company’s objectives and customer expectations.   

You can also check our list of business templates that suit various industries.

3. Build your website  

To start building your site, use Network Solutions’ drag-and-drop website builder. This tool makes it easy to add and customize elements like text, images, and videos without any coding knowledge. Focus on creating clear and informative content that highlights your services and company values.   

If you’re adding a section, you can use our pre-designed building block for your website. This can save you time and effort compared to building individual elements. 

4. Customize your website

Further personalize your website by adjusting fonts, colors, and layout to match your brand’s aesthetic. Network Solutions allows you to customize your site to create a unique online presence for your brand. Coding knowledge isn’t required for this tool, but it can be used for advanced customization.

5. Publish your website

After designing your cleaning website, you can click “Publish” in the upper right-hand corner of the website builder. If you want to make changes to your work, you can always unpublish it.

How to build a website for cleaning business 

Creating a website for your cleaning company is about crafting an online space that communicates your brand’s value and professionalism effectively. To elevate your website above the competition, consider the following key strategies:

Clarify your website’s objective and audience

Start by pinpointing the exact goals you wish to achieve with your website, such as:

• Increasing client bookings  
• Highlighting your portfolio  
• Offering detailed service information

By clarifying your goals, you’ll be able to influence the content and design choices you’ll make, which can resonate well with your target audience.  Maintain a sleek, organized design   

A clean and orderly website design facilitates a better user experience and keeps visitors engaged for longer periods. Opt for an intuitive layout with a straightforward navigation structure that allows visitors to easily find the information they’re looking for.

Implement SEO tactics to boost visibility   

Familiarizing yourself with the fundamentals of search engine optimization (SEO) can enhance your website’s presence on search engines. Implementing SEO best practices can increase your site’s chances of appearing in front of more potential customers. This can also drive traffic and engagement.    

Below are SEO strategies that you need to implement:

• Use keywords in headings. Naturally place your primary search terms or keywords within your page titles (H1) and organized headings (H2 and H3). For example, you can use “Trusted Residential Cleaning” in one of your service pages.  
• Post blogs. Relevant and informative content in the form of blogs attracts the right visitors and gives your cleaning business website authority. Create entries that answer the questions of your target audience like “What are the benefits of regular home cleaning” and “How to remove tough wall stains.”  
• Employ technical SEO. For a cleaning website to appear in search engine results pages (SERPs), a robust technical SEO foundation is a must. So, ensure your site is mobile friendly, improve site speed, and use a sitemap.  
• Set up your Google Business Profile (GBP). A Google Business Profile is key for helping local customers find your cleaning business online. It allows you to display your services and connect with people in your area. Aside from utilizing posts, encourage customer reviews and respond to reviews.

Incorporate premium-quality imagery   

Use high-quality images of your team, the tools you use, and before-and-after snapshots of your projects to establish your credibility and attract your audience. These visuals play an important role in storytelling because they visualize the quality of your work and the professionalism of your services.  

Ensure cross-device compatibility   

Test your website’s performance and appearance across a variety of devices, such as desktop computers, tablets, and computers. A responsive design ensures all visitors have a seamless and positive experience, regardless of how they access your site. 

Promote in social media  

Social media connects your cleaning business with new customers and builds your reputation online. Posting on different platforms humanizes your business, generates leads, and drives conversions. 

Make your first impression shine with a cleaning business website    

Having a website for your cleaning company can benefit your business as potential customers can easily find you online. By following the steps outlined in this guide, you’ll be able to establish a professional online presence that attracts more customers, showcases your services, and sets you apart from the competition.   

Take the first step towards building your cleaning company’s website by subscribing to a Network Solutions plan today. Embrace the digital world and watch your cleaning business grow! 

Frequently asked questions