Key takeaways:
- .company domains offer a professional, business-focused alternative to traditional extensions like .com, especially when your preferred .com is already taken.
- They help reinforce your brand identity by clearly signaling a corporate or commercial presence online.
- Before choosing .company, consider potential drawbacks like slightly lower recognition compared to .com and assess whether it aligns with your long-term branding goals.
Given the intense competition online, your domain extension isn’t just part of your web address—it’s a powerful piece of your online brand identity. While traditional options like .com or .net remain prevalent, modern top-level domains (TLDs) offer unique branding opportunities. Among these, company domain names such as the .company domain are powerful and relevant choices for businesses seeking to establish a distinct and professional online presence. But is it the right choice for your brand?
In this article, we break down the advantages and disadvantages of using a .company domain—so you can make an informed decision before you buy.
What is a .company domain?
A .company domain is a specific top-level domain (TLD) explicitly designed for businesses and organizations. Created to provide a clear and concise identifier for commercial entities online, it was launched as part of the internet’s expansion, moving beyond the more generic .com, .org, and .net. The primary intention behind the .company domain is to offer businesses a domain extension that directly reflects their nature and purpose.
Who should use a .company domain and why?
A .company domain is ideal for many businesses, including startups, small and medium-sized enterprises (SMEs), and large corporations. If your primary online goal is to represent your business professionally and build trust, a .company domain offers a significant advantage. Its unambiguous nature resonates with customers and partners alike. Furthermore, securing a memorable .company domain can strengthen your brand recall and make it easier for your audience to find you online. Choosing a domain name that accurately represents your company’s identity and offerings is necessary for enhancing brand recognition and ensuring an effective online presence.
.company vs. .com: Which one fits your brand best?
The .com domain has long been the gold standard—widely recognized, trusted, and used by businesses across every industry. Its broad appeal and familiarity make it a top choice for building credibility online.
On the other hand, the .company domain offers a fresh, professional alternative. Designed with businesses in mind, it’s gaining traction among brands looking to highlight their corporate identity or stand out in a crowded digital space. Whether launching a new venture or rebranding, .company can help you create a more tailored and modern domain. Businesses should decide between .company and .com based on their specific needs and goals, weighing the potential benefits of each option.
Benefits of choosing a .company domain
Using a .company domain is a clear, professional way to show that your website represents an actual business, and it can help you stand out in a crowded digital space.
Here are some key benefits why a .company domain might be the right choice for your brand:
- Professional image. A .company domain enhances professional branding and establishes credibility by associating your website with a legitimate business.
- Greater availability. Compared to heavily saturated TLDs like .com, a .company domain often offers greater availability of your desired domain names, increasing your chances of securing the perfect web address.
- Brand differentiation. For businesses that naturally include “company” or a similar term in their name, a .company domain provides inherent relevance, creating a memorable and intuitive web address.
- Brand recognition. Consistent branding is essential for establishing a cohesive online identity. A .company domain helps achieve this by aligning the domain name with the brand, ensuring consistency across various platforms, which enhances recognition and credibility.
Strategic tips for choosing the perfect .company domain
Selecting the right domain name to pair with your .company domain is important. Here are some smart tips to guide your decision:
- Make sure it’s relevant. Make sure your brand name matches what your business does to keep things clear and impactful.
- Make it memorable. Pick a name that is easy to recall and share.
- Make it concise. Keep domains short—easy to type, easy to remember.
- Keep it keyword-friendly. Add relevant keywords with “.company” when it feels natural.
- Check if available. Check if your desired .company domain is available and not yet registered.
Things to consider before registering a .company domain
Before finalizing your decision on a .company domain, consider the following:
- Audience perception and trust. While the .company domain is becoming increasingly recognized, consider how your specific target audience might perceive it compared to more traditional extensions. Ensure it aligns with your brand image and fosters trust.
- Email deliverability and technical aspects. While generally not an issue, ensure your email service provider fully supports the .company domain extension for seamless communication.
- Recognition and memorability compared to other TLDs. Evaluate the overall recognition and ease of recall of a .company domain in your target market compared to alternatives.
- Marketing tool. Selecting the appropriate domain extension can serve as an effective marketing tool. The right choice can enhance your company’s professional image, establish trust with potential customers, and attract more attention from your target audience.
How to register a .company domain on Network Solutions
Buying your .company domain on Network Solutions is quick and easy:
- Enter your desired .company domain name in the domain name search bar. If you’re still unsure about your domain name, you can try the AI Domain Name Generator tool to help you out.
2. If the domain name is available, it will automatically be added to your cart. Click CONTINUE.
Note: Domain Privacy + Protection is automatically added to your cart for your security. You can remove it if you wish, but we strongly recommend keeping it to protect your personal information and reduce spam.
- Select a domain package. Network Solutions offers three domain packages: Domain Only, Domain and Essential Hosting, and Domain Premium Hosting.
- Select any tools you’d like to include with your domain, then click CONTINUE TO CART.
5. Review all your details, including the final domain price and the tools you’ve selected. If everything is correct, click CONTINUE TO CHECKOUT.
6. Enter your billing and contact information, and then click SUBMIT PAYMENT.
Secure your perfect .company domain
The .company domain is a smart branding move for businesses that want to project professionalism and stand out online. With better availability, clear business intent , and SEO potential, it’s a valuable asset in today’s crowded digital landscape. A .company domain can significantly enhance the message your business sends to customers about professionalism and trustworthiness.
Ready to claim your perfect .company domain? Use Network Solutions’ Domain Name Search feature to check availability and secure a name that strengthens your brand’s online presence.
Frequently asked questions
Yes, .company is a valid and recognized generic top-level domain (gTLD) used by businesses and organizations worldwide to establish a professional web presence.
An example of a company domain is smithandsons.company, where the domain name reflects the business name and uses the .company extension for relevance and clarity.
Use a .company domain when your business name includes the word “company” or when other TLDs like .com are unavailable. It’s ideal for businesses wanting a unique, professional, and industry-relevant domain.
Yes, .com is traditionally used by companies, but it’s a general-purpose domain that’s become saturated. While many businesses still prefer it, .company offers a fresh, available alternative tailored for businesses.
