Key takeaways:
- The .tech domain extension helps brands in the technology sector instantly show what they do.
- It offers more availability and flexibility than .com, with a cleaner, more modern brand image.
- Startups, developers, and innovators use .tech to build credibility and align their identity with tech
Are you a tech brand trying to find a good domain name that fits, only to realize it’s already taken? Many startups face that same problem. Short names are scarce, and the rest rarely sound unique.
But you don’t have to settle. A .tech domain gives you another path that highlights what your brand does from the start. With a .tech domain name, you can connect your site to the tech space from the get-go and make your purpose clear to anyone who visits.
In early 2025, premium .tech registrations grew by more than 70%, and that rise tells us on thing—more tech-driven companies are turning to the .tech domain extension for their online identity.
What is a .TECH domain extension
A .tech domain extension is a generic top-level domain (gTLD) created for websites in the technology industry. It was launched in 2014 by DotTech LLC, a group of tech companies and individuals, and is now managed by Radix, one of the largest domain registries in the world.
Unlike older domain extensions such as .com or .org, the .tech domain name is designed to signal innovation the second people come across it. It gives tech businesses, startups, and developers a simple and effective means of showing what they do right in their web address.
Anyone can register a .tech domain. It’s open to individuals, brands, and creators who want to connect their website or project to the tech space. So, whether you run a software company, manage a digital marketing service, or create new apps, a .tech domain helps your brand look credible and professional.
Why choose a .TECH domain
If your brand lives in the technology sector, a .tech domain name says so without needing an explanation. Here’s why it’s a smart choice for your online identity:
- More availability than .com
- Strong industry relevance
- Credibility and professionalism
- Boosted visibility for digital marketing
- Memorable and brand-friendly
- Flexibility across niches
- Long-term scalability for your brand
More availability than .COM
Compared to the popular generic top-level domain extension .com, the .tech domain gives you more room to find short and brandable names. That means you can secure a clean identity that truly reflects your brand. And because it’s less crowded, your chances of landing the name you want are much higher.
Strong industry relevance
When people see a .tech domain, they immediately know your site belongs in the tech industry. It highlights what your brand is about, whether you build software, run a startup, or share insights about innovation. This relevance not only helps people connect with what you do, but also makes search engines recognize your niche more easily.
Credibility and professionalism
A .tech domain name itself carries an air of innovation and professionalism. When your website ends with .tech, it immediately informs visitors that you are in this field. It helps your brand come across as credible and trustworthy to anyone visiting your site.
Boosted visibility for digital marketing
Using a .tech domain can help drive targeted traffic to your site. Individuals searching for tech solutions are more likely to click on a link that shows relevance to their needs. A .tech extension does just that. It acts as a guide for tech enthusiasts and professionals who are more inclined to seek out specialized domains.
Memorable and brand-friendly
A .tech domain makes brand recall easier for potential customers. It gives you an industry-specific domain extension that clearly shows what your business does. When people remember your name and what you offer, they’re more likely to return or choose you over other tech brands.
Flexibility across niches
A .tech domain works well for many types of tech businesses. Whether you run a SaaS company, build IoT tools, or work on AI projects, it adapts easily to your focus. It gives your brand flexibility to explore new directions without losing its connection to tech.
Long-term scalability for your brand
A .tech domain grows with your business instead of holding it back. As your products and services change, your domain stays relevant and recognizable. It’s a smart choice if you want an online identity that lasts.
Still not sure if .tech is right for you? Check out “Should You Buy a .tech Domain Name?” for a few insights before you commit.
Who uses .TECH domains?
A .tech domain name is popular among innovators, startups, and brands that want to stand out in the technology industry. It’s used by businesses that want to show they’re part of the tech community and driven by innovation.
Below are some of the most common users of the .tech domain extension and how it helps them build credibility online.
- Tech-driven companies and startups
- Software developers and SaaS builders
- Tech bloggers and reviewers
- Educators and online learning platforms
- Tech hobbyists and innovators
- eCommerce stores selling tech solutions
Tech-driven companies and startups
Having a .tech domain helps your business stand out in a crowded market. It presents your brand as confident, capable, and rooted in the tech space. For tech startups, using the .tech TLD reinforces innovation from day one and makes your online presence instantly recognizable.
Software developers and SaaS builders
For developers and SaaS companies, a tech domain extension shows technical expertise. It helps them reach clients who are searching for digital solutions and reinforces the idea that their brand understands technology at its core.
Tech bloggers and reviewers
Bloggers who write about software, gadgets, or the tech industry use the .tech TLD to make their content easier to find. It helps search engines recognize what the site is about and gives it a cleaner, more professional identity.
Educators and online learning platforms
Schools, coding academies, and e-learning platforms in the technology sector use .tech to highlight their focus. It builds recognition and tells students they’re learning from experts in the field. It also helps these institutions stand out online, especially when attracting tech-driven learners and partners.
Tech hobbyists and innovators
People who enjoy exploring new tech trends or creating side projects can use a .tech domain to share their passion. It gives them a space to grow their ideas and connect with others who share the same interest.
eCommerce stores selling tech solutions
Online tech retailers selling devices, software, or accessories tend to choose a .tech domain because it’s simple, modern, and easy for customers to remember. It helps their store look more professional and improves brand recognition so customers can find them more easily through online searches.
Now, let’s look at some real brands already using .tech to strengthen their digital identity.
Real brands using .TECH for stronger brand recognition
These real-world examples prove that .tech has become the go-to domain for tech startups and a long-term choice for brands building credibility in the tech industry.
- CES.tech. The world’s largest consumer technology event, CES showcases innovation from startups to global brands. Its use of the .tech domain reinforces its role as a leader in the technology industry and a hub for emerging tech trends.
- Paramount.tech. The tech arm of Paramount Global that builds the digital tools behind its media and entertainment platforms. Its .tech domain highlights the brand’s focus on innovation and open collaboration in the tech space.
- Aurora.tech. A company building self-driving freight systems, Aurora uses the .tech domain to underline their role at the cutting edge of transportation innovation. Their site works to signal their tech-first identity to customers, partners, and observers alike.
- Dropbox.tech. The official tech blog of Dropbox, this site dives into how the company builds and scales its cloud platform. Using the .tech domain helps position Dropbox as a thought leader in software engineering and innovation.
- Bubbl.tech. Bubbl creates location-based engagement tools that use real-time geolocation and analytics to connect brands with people. The .tech domain reflects their identity as a company built on innovation and smart digital experiences.
These examples show how .tech connects innovators worldwide. If you want to join the community driving the next wave of innovation online, a .tech domain is where it starts.
How to register a .TECH domain
Getting your own .tech domain only takes a few minutes with Network Solutions. Follow these steps:
- Look up the name you want.
- Add privacy protection.
- Pick a domain plan that fits your needs.
- Personalize your setup with add-ons.
- Review your cart before completing your purchase.
- Add your details and pay.
Step 1. Look up the name you want
At Network Solutions’ Domain Name Search, head to the search bar and type the domain you’ve been thinking about. You’ll know right away if it’s still open. If it’s taken, tweak it a little or try another word that still sounds like your brand.
Step 2. Add privacy protection
Turn on Domain Privacy + Protection to keep your registration details off public listings. Then hit Continue to go to the next screen.
Step 3. Pick a domain plan that fits your needs
If you’re only after the name, go for Domain Only. If you want a full setup, add hosting. Click Continue to proceed.
Step 4. Personalize your setup with add-ons
You can add extras such as Domain Security Bundle, Expiration Protection, or Google Workspace for an email that matches your domain. When you’re finished, click Continue to Cart.
Step 5. Review your cart before completing your purchase
Double-check your selected domain, privacy options, and hosting plan. Once everything looks good, click Continue to Checkout to finalize your .tech registration.
Step 6. Add your details and pay
Enter your contact details, pick if you’re signing up as an individual or a business, and agree to the terms. When you’re done, click Submit Payment to finish registering your .tech domain.
Tips for choosing a .TECH domain name
A good domain name makes your business easier to find and trust online. It’s where every click, visit, and share begins. Use these quick tips to help you find the one that fits best.
- Make it relevant. Choose a name that reflects what you do or offer. For tech startups, using the .tech extension instantly connects your brand to innovation.
- Keep it short. A good domain name is easy to spell, type, and share. Short names look cleaner and help people find your website faster.
- Skip the symbols. Avoid numbers or hyphens since they can confuse users and search engines. Stick to simple words that look professional and are easy to recall.
- Choose what sounds natural. Pick a name that’s easy to say. Something you’d have no trouble mentioning in a conversation or a quick pitch.
- Check availability. Before you commit, make sure your name isn’t taken. If it is, try a variation or explore other popular domain extensions that fit your brand.
- Secure it early. Once you’ve found the right domain, register it quickly. Then, support it with engaging content that helps you reach more people and keep your brand visible online.
Not sure what to name your site yet? Our guide on Creative Domain Names That Work shares clever ways to come up with memorable names before you lock in your .tech.
Frequently asked questions
Yes, they can. Even if your brand isn’t fully in the tech space, a .tech domain can still work if you want to show innovation or a modern edge. Many lifestyle and retail brands use it to signal that they’re keeping up with technology and building trust online. The key is making sure it still feels true to your brand.
The .tech domain is popular among startups, developers, educators, and bloggers who want to show their connection to technology. It’s used for websites that focus on innovation, digital tools, or online learning. If your business or content is tech-driven, a .tech domain quickly tells visitors what you’re about.
It depends. In many cases, a standard .tech domain is not more expensive than a standard .com, especially for regular, non-premium names. But various factors can affect the cost.
What affects the price:
At Network Solutions, domain pricing generally falls in the $10–$20 per year range for many extensions.
.com domains often carry premium pricing because of high demand.
Short, memorable, or “premium” names (regardless of extension) can drive up the price.
Promotional offers, bundles, or discounts may temporarily lower the first-year cost of .tech or .com domains differently across registrars.
Because every tech business needs a home and yours starts with .TECH
A .tech domain tells people right away you’re part of the tech scene. It says you build, explore, and move things forward. So, you’ve got an idea that deserves a home, this is a good place to start.
Haven’t decided on your brand name yet? Get started now with Network Solutions and use our AI Domain Generator to find creative ideas and secure your .tech domain in minutes.
