While many people set out to find a Web design company that can create a website for their business, few understand that website design involves much more than aesthetics. By hiring a professional Web design company, you are choosing a business partner to create a website design that impresses its visitors with both its appearance and functionality.
Think of choosing a professional Web design company as you would a builder for your brick-and-mortar store – you want someone who has the experience, materials and tools necessary to get the job done right. When you're ready to create a website for your business, there are several questions you need to ask your prospective Web design company before you begin:
Do you offer website design templates or customized website design?
While website design templates and customized website design can both be effective ways to create a website, the method you choose to use will depend on your online goals and your budget. A simple website with limited functionality requirements can easily be achieved with website design templates, while customized website design is typically necessary for more complex websites. Be specific when expressing your website design needs, and make sure that the professional Web design company can provide the services that your business needs.
How long until my website design is up and running?
Creating a website design is just like any other business project – a professional Web design company should provide a timeline and stick to it. Along with budget, your individual timing needs will often determine which Web design package choose.
Will you test my website design for cross-browser compatibility?
Visitors will view your website design from a variety of browsers, so you'll need a professional Web design company to do cross-browser compatibility testing between the three most popular browsers – Internet Explorer, Mozilla® and Netscape®. By identifying and resolving issues before your website design reaches the Internet, your professional Web design company can help you make sure that your website reaches the largest audience possible.
Do you offer logo design?
Having a company logo can help you establish your identity, strengthen your brand and reinforce your credibility. Ask your Web hosting company if they can create a customized logo design for your website – and if they'll provide that logo design in several file formats so you can keep your online presence and print marketing materials consistent. (Already have a logo design for your business? Ask your professional Web design company if it can be used in your website design.)
How often can I make changes to my website design?
A professional Web design company should know that changes are necessary to keep a website design fresh and, therefore, appealing to visitors and search engines. Ask your Web design company how often changes can be made -- and how those changes will be implemented.
Can my website design support ecommerce?
If you are going to be selling products online – now or in the future – your professional Web design company must be able to support your ecommerce goals. Depending on your business, you may need a simple Pay Pal® button on your home page or a multi-functional ecommerce shopping cart.
Will my website design be search engine friendly?
Certain elements of website design can influence how the search engines will "react" when evaluating its content. Ask your professional Web design company if they use so-called "clean-coding" techniques such as semantic HTML and Cascading Style Sheets (CSS) when they create a website. Search engines view these techniques favorably, which may help to improve your rankings.
Will I get to speak to the web designer?
Website design should be a collaborative effort. When selecting a professional Web design company, make sure that you have the option of one-on-one interaction with your Web designer so that you can provide input and request revisions directly.
Choosing a professional Web design company doesn't have to be an overwhelming process. As you consider candidates, be sure to get answers to these important questions before deciding who will create a website design for your business.