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What is SEO?

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Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google® and BingTM find your site.

For a good overview of how you can develop a SEO strategy click here

To watch a video on what SEO is click here

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Also think about your own use of search engines. Do you click on sites that are not on the first page? So getting your website higher in the search engines is extremely important.

First in your SEO plans need to be the keywords that you are optimizing for. Keywords are mainly the products and services that you provide. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.

Once you have your keywords there are many elements to your website pages that can be tailored to those keywords.

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. These items include the titles for your pages, meta descriptions and H tags.

Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Also a rule of thumb the title should be no more than 70 characters.

Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Writing a good description can compel a person to click on that result.

H tags tell the search engine bots which parts of your site are the most important. For example if you have a title in your content you should place a H1 tag around that title.

The most important place to add your SEO keywords is in your content. Write good original and compelling content with the keywords to help your search rankings.