Key takeaways:
- WordPress is easy to use, even if you’ve never built a website before.
- It’s flexible enough to match your business needs, with thousands of themes and plugins to choose from.
- You can grow your site over time without having to start over or switch platforms.
Trying to build a website can feel daunting—especially if you’re not a developer. You want something that’s easy to use, looks professional, and won’t eat up your whole day (or budget). WordPress started as a simple blogging platform, but it’s become one of the most trusted content management systems (CMS) in the world.
From personal blogs to business websites and online stores, WordPress gives website owners the tools they need to create and manage a site that fits their goals.
In this article, we’ll walk through the primary benefits of WordPress, how it helps you get more search engine traffic, and why it’s one of the top platforms for both beginners and growing businesses.
WordPress vs. website builders
You might have heard of website builders before and are wondering how it differs from WordPress. Now, they technically are for building websites, but they have their key differences.
WordPress is a CMS you can use for free and install on a hosting service. It’s generally more flexible than your average website builder thanks to the many themes and plugins you can install. Think of WordPress as your mobile phone and the plugins as your apps. Plugins enhance your website experience the same way applications do for your mobile phone.
Website builders, on the other hand, is a more straightforward way to build your site. There are numerous website builders in the market, including the DIY Website Builder we offer at Network Solutions. With a website builder, you can use ready-made templates and an intuitive drag and drop interface to build your website in literally minutes.
We’ve prepared a summary of WordPress and website builders below:
WordPress
- Offers extensive customization options, themes, and plugins
- Provides more flexibility and scalability
- Can require some coding and technical knowledge
- Best for websites of all sizes—from online stores to online forums
- Requires a web hosting account
Website builders
- Limited customization options and may not be as scalable or flexible as WordPress
- Low learning curve—easy to use and manage
- More suitable for websites and online stores that require little to zero customization
- Package usually includes built-in hosting
There are benefits to choosing either, but let’s focus on the benefits of building your site in WordPress for now.
Benefit #1: User-friendly interface and ease of use
One of the main reasons website owners choose WordPress is because it doesn’t require a background in web development to get started. From the moment you log in, the dashboard is clean and easy to understand—even if you’ve never built a website before. You can publish blog posts, upload images, update menus, and make layout changes with just a few clicks.
The built-in block editor lets you build pages visually, using drag-and-drop blocks for text, images, buttons, and more. If you want more flexibility, page builder plugins allow for more advanced design without touching any code.
For small business owners or anyone managing a new website, being able to update your website on your own (without hiring a developer for every update) can save a lot of time and money. It’s a platform that meets you where you are and lets you grow at your own pace.
Benefit #2: Customization and flexibility
No two businesses are the same, and your website shouldn’t be either. WordPress gives you full control over how your site looks and functions. You can choose from thousands of free and premium WordPress themes that define your layout, style, and responsiveness across desktop and mobile devices.
Beyond design, you can extend your site’s functionality with WordPress plugins. Want to add a contact form, booking calendar, online store, or social media feed? There are plugins for those—and usually several to choose from.
WordPress supports custom code and advanced customization if you’re more hands-on or working with a developer. Whether you’re creating a simple landing page or building out a fully featured eCommerce site, the flexibility of WordPress means your website can be as simple or comprehensive as you need it to be.
Benefit #3: Cost-effectiveness and scalability
WordPress is an affordable option for getting a professional site online. The core WordPress software is free, and you only pay for what you need—like hosting, a domain name, or premium features.
Network Solutions offers several hosting options that work with WordPress, including shared hosting for smaller sites and professional plans that support faster performance and more resources. This lets you start with a simple setup and expand over time without switching platforms.
As your business grows, you can scale your WordPress website by:
- Adding new pages, products, or blog content.
- Installing plugins to extend functionality.
- Upgrading to a higher-tier hosting plan for more speed and storage.
This level of flexibility makes WordPress a smart investment—especially if you’re focused on long-term growth without needing a complete rebuild down the road.
Benefit #4: Security and ongoing updates
If you’re building a site that collects customer data, accepts payments, or serves regular traffic, security is a big deal. WordPress offers regular updates to its core software to patch vulnerabilities, improve site performance, and keep your site stable.
You can also strengthen your site’s protection using trusted WordPress plugins that handle:
- Malware scanning
- Firewall protection
- Login attempt monitoring
- File integrity checks
If you work with custom code, WordPress supports staging sites, which let you test updates and changes in a secure environment before pushing them live. This is especially helpful for developers or growing businesses that want to avoid downtime.
Combined with strong security tools and good hosting, WordPress gives you control over your website’s safety without needing to be a cybersecurity expert.
Benefit #5: Community support and extensive resources
A massive global community of users, developers, and educators maintain support tools for WordPress—which makes a big difference when you’re trying to solve problems or learn something new.
You can find guidance on everything from setting up your WordPress site to fixing plugin conflicts through official documentation, tutorial blogs, YouTube videos, and active community forums. Many tutorials are beginner-friendly, and for more complex tasks, you can always reach out to WordPress experts or freelancers familiar with the platform.
There are also countless free and paid resources that help you:
- Learn about SEO best practices.
- Improve website speed and usability.
- Set up backups, caching, or performance tools.
- Explore new design features and plugins.
SEO features that help your site get found
Getting people to your website is one thing—getting the right people to find you through search engines is another. One of the most significant benefits of WordPress is that it’s built with search engine optimization (SEO) in mind.
- Clean structure search engines can read. WordPress builds websites using clean, organized code. This helps search engine crawlers understand your content, which can lead to better rankings. You also have full control over URLs, headings, and meta data—important pieces for improving your search engine traffic.
- Plugins that give you more control. Tools like Yoast SEO and All in One SEO help you optimize every page and post. These WordPress plugins let you customize how your site appears in search results, fix readability issues, and improve on-page SEO without touching any code.
- Mobile responsiveness built in. WordPress theme developers optimize for mobile devices, which means your site looks and works great across any screen. Google favors mobile-friendly websites, so this can have a big impact on your rankings—especially with more people browsing from phones.
- Faster performance with the right hosting. If you’re using Managed WordPress Hosting from a reliable hosting provider like Network Solutions, your site loads faster and stays secure with regular updates. Page speed is a known ranking factor, and a smooth experience helps keep visitors on your site longer.
- Easy to grow with more content. WordPress makes it simple to add blog posts, landing pages, and more. The more relevant content you publish, the more opportunities you have to show up in search results. It’s not just a blogging platform anymore—it’s a full content management system that’s great for businesses that want to grow.
Integration with Network Solutions offerings
If you’re building a WordPress website, having the right tools and services behind it can make a big difference in how smoothly everything runs.
WordPress integrates easily with the products offered by Network Solutions, making it simple to manage your site, domain, and security all in one place.
Here’s how:
- Domain name registration: Secure your website’s identity with a domain name that’s easy to connect to your WordPress site.
- WordPress hosting: Support your growth through hosting plans built for WordPress with optimized performance and automatic backup.
- Website security by SiteLock: Protect your site with malware scanning, firewall protection, and security monitoring.
- Website design services: Want help with setup or a more custom look? Work with professionals who can design a WordPress site tailored to your brand.
Whether you’re launching a new website or leveling up an existing one, Network Solutions makes it easier to keep everything connected, secure, and running smoothly.
Build a website that works for you
WordPress makes it easy to create a website that’s flexible, easy to manage, and built to support your growth. With thousands of themes and plugins, strong SEO features, and a user-friendly interface, it’s a great choice for anyone—from first-time site owners to growing businesses that need more control and customization.
If you’re ready to get your site off the ground, Network Solutions can help make the process smoother. You’ll find everything you need in one place—whether that’s WordPress hosting, a domain name, added security, or help designing your site. It’s a simple way to get started and feel confident that your website has room to grow. Start building your website today.
