Websites for Accountants: Build a Professional CPA Site with Ease 

Key takeaways 

• Without a website, you’re likely losing leads to firms that show up in search, especially when people are looking for trusted accounting help. 
• Today’s website builders offer simple tools and templates that make it easy for accountants to launch a professional site with no coding required. 
• A provider that includes domain, email, hosting, and marketing features can help manage everything in one place, so you can spend less time on tech and more time serving clients. 

According to a recent AICPA survey, 33% of CPA firms still don’t have a website. Many accountants face challenges like building one, limited time, lack of technical expertise, and the need for industry-specific features.

Without online presence, potential clients might never find them, which means missing out on business opportunities and missed chances to grow your business.

But there’s good news! There’s now easy-to-use website builders designed specifically for accountants, making it simpler than ever to create a professional site. 

Why accountants need a website in 2025 

These days, having a professional website for certified public accountants (CPAs) boosts your credibility and helps build trust with potential clients searching for your services online. Without a website, you could miss out on business opportunities, especially when your competitors are easier to find. 

Here’s why having your website can benefit your accounting firm or CPA practice:    

Give a strong first impression to potential clients 

Your website is often the first thing potential clients look at when they search for your services. A clean and professional site will create an immediate sense of trust. This encourages them to stay with you rather than browse other options or move on to another competitor.   

Increase your business’s visibility and reach 

Nowadays, most people turn to the internet when they need services. Having an accounting website makes it easier for potential clients to find you. Plus, you can reach people nationwide by using strategies like search engine optimization (SEO), creating valuable content, and running targeted ads.    

Integrate social media links and offer virtual consultations to connect with clients no matter where they are. Without a website, you miss out on clients who choose competitors simply because they found them first online.   

Boost your credibility and showcase your professionalism 

A website allows you to highlight your skills, experience, and the services you offer. You can share your qualifications, industry expertise, and even testimonials from satisfied clients. This builds credibility and makes potential clients feel confident in choosing your services.   

Allow clients to easily access important information about your services 

Your website can serve as a central hub for all the important details about your business. Clients can easily find out what services you offer, how to contact you, and when you’re available. It saves them time and effort, which helps them get in touch with you easily.   

Attract more clients with digital marketing efforts  

With a website, you can take advantage of online marketing tools like SEO, social media, and email campaigns. These tools help you reach a wider audience and bring more potential clients to your site. The more visitors you get, the more chances your business grows. 

While some may rely solely on social media, it doesn’t give you full and complete control over your online presence. With a website, you’re in charge of how your business is presented and how potential clients find you.   

Common challenges accountants face when creating a website 

Creating a website sounds simple, until you try to juggle it with client work, compliance rules, and the need for specialized tools. For accountants, building a professional online presence often comes with some unique hurdles. 

Here are the most common ones: 

Lack of time or tech knowledge  

You don’t need to be a website developer. But without technical know-how, designing and launching a site can feel overwhelming. Even platforms that claim to be simple can become time-consuming puzzles when you’re unfamiliar with them.

You’re also pressed for time because of your packed schedule of client meetings and deadlines. It’s no surprise that building a website often gets pushed to the bottom of the to-do list. 

Security and compliance concerns 

Handling sensitive financial information means your website should be secure. Accountants need to ensure their sites comply with industry standards like General Data Protection Regulation (GDPR) or the American Institute of Certified Public Accountants (AICPA)’s cybersecurity and privacy guidelines.

Plus, they need to provide secure ways to exchange documents, like encrypted file sharing. The fear of data breaches or legal issues can add a lot of stress when you’re trying to build a site yourself or decide which platform to use.  

Need for accounting-specific tools  

A generic website won’t cut it. Accountants often need features like encrypted file sharing, client portals, online appointment booking, or integrations with accounting software. Finding a website solution that supports these tools—and is affordable—can be quite a challenge.  

Costs and complexity  

Some web services appear affordable at first, but the costs can quickly add up when you start adding essential features. Plus, the more complex your needs, the harder it becomes to manage the site yourself.

Balancing cost, functionality, and ease of use is tricky—and for many accountants, hiring outside help can feel like an expensive option. 

Key features to look for in a website builder for accountants   

Now, let’s look at the key features that a website builder should have to help you make informed decisions when creating a site for your firm.  

• Ease of use and user-friendly. Accountants need an intuitive website builder that allows them to focus on their clients instead of tech issues. Look for a platform with simple navigation and a clear setup process so you can quickly build a site without needing technical expertise.     
• Customizable templates tailored for accounting firms. Choose a builder that provides customizable templates designed specifically for accounting firms. These templates help you present your services clearly and attractively.     
• Secure client portals for confidential information. Client confidentiality is non-negotiable. Ensure the website builder offers secure client portals, allowing you to exchange sensitive financial documents safely and in compliance with industry standards.     
• Integration with accounting software. Seamless integration with accounting software like QuickBooks and Xero saves time and reduces errors. With the right website builder, you can streamline your workflow by automatically syncing client data and financial information.     
• SEO and marketing tools to attract new clients. Online visibility is essential for expanding your accountancy practice. A strong website builder should come with built-in SEO and marketing tools that help you reach potential clients. Look for features such as keyword optimization, email marketing, and social media integration to boost your online presence.     
• Responsive design for accessibility on all devices. A responsive design ensures your website looks great and functions smoothly no matter what device your client is using. This improves user experience, increasing your site’s search engine ranking.    

Best CPA website builders 

With the right CPA website builder, it can make all the difference for your accounting firm. These platforms offer a mix of ease, affordability, and tools tailored to accountants. Below is a quick comparison of the top choices for creating professional, compliant websites for accountants: 

Website builder	Free plan	Best for	Key features	Starting price
Network Solutions	✘	Accountants who want simplicity + templates	Pre-built accounting templates, guided setup, great support	$1.99/mo
Wix	✔	Solo CPAs or small firms	800+ templates, client portals, booking tools, SEO	$0
Squarespace	✘	Firms wanting a sleek, minimal site	Polished design, Acuity Scheduling, built-in SEO	$9.99/mo
CPA Site Solutions	✘	CPA firms needing compliance & features	Secure client portal, document sharing, full-service setup	$85/mo

Note: Pricing for these providers is current at time of writing but can change without prior notice. Please check with the provider directly for the most up-to-date pricing. 

Which CPA website builder is right for you? 

The right accounting website provider is about choosing a platform that aligns with your accounting firm’s specific needs. 

Here’s a clearer breakdown to help you decide:  

• Network Solutions: A solid option for accountants who want a straightforward, all-in-one solution. It offers ready-to-use templates, bundled domain and email services, and built-in SEO tools. It’s ideal if you want a site that looks professional without needing a lot of setup time.  
• Wix: Great for those just starting or working with a limited budget. It’s user-friendly, with drag-and-drop features and affordable pricing. While not built specifically for accounting, it’s flexible enough to meet most small firms’ needs.  
• Squarespace: Known for sleek, modern designs. If you want your site to look polished and stand out in a competitive market, Squarespace makes it easy. However, keep in mind that some of the more advanced features might take a bit of extra time to learn.  
• CPA Site Solutions: Built specifically for accounting professionals. It includes features focused on compliance, security, and client communication (like portals and newsletters). It’s a good choice for firms that want more industry-specific tools and are willing to invest a bit more.  

Important: Think about what matters most for your firm. Do you need to get online quickly? Do you want full control over the design? Once you’ve identified your goals, choose the platform that fits your workflow, budget, and growth plans.  

CPA website design examples & inspiration 

Taking inspiration from successful examples can be incredibly helpful because it gives you a roadmap for what works.

Below are five standout CPA websites that get it right, whether through simplicity, user-friendly design, or the way they build trust with clients. 

Edelman Financial Engines 

This site balances professionalism with clarity. It uses lots of white space and a clean blue color scheme to create a sense of calm and trust. Visitors can easily find information, including educational resources like podcasts and articles—ideal for firms that want to offer value up front. 

Cahill CPA 

Cahill CPA keeps its homepage simple and direct, placing its core services front and center. The layout is easy to follow and doesn’t overwhelm the visitor, making it a strong example of how clarity leads to a better user experience. 

Advisors Excel 

This firm stands out by using real, relatable imagery—photos of professionals in action—instead of just financial graphics. The content is clear and compelling, and the design feels modern but grounded. It’s a good example of how personality and credibility can work together. 

Andrews & Co 

What’s great about this site is how it introduces the team behind the business further down the page. For a field like accounting, where trust matters, seeing the actual people you might work with can make a big difference. The design is professional, with a smooth flow from top to bottom. 

First Class Accounts 

This website keeps things clean and simple. The layout helps visitors find what they’re looking for without distraction. Thoughtful use of white space and illustrations makes the content easier to read and digest, especially for those unfamiliar with financial services. 

Why Network Solutions is a smart choice for accountants 

Managing a firm means juggling client work, compliance, and deadlines. For accountants, setting up an online presence shouldn’t be another source of stress. We offer tools that can help streamline the process of getting your business online. 

Website builder for accountants 

Accountants often rely on referrals and trust, so having a website that clearly shows what you offer is really important. We offer a DIY website builder with a drag-and-drop interface. This allows you to create a website without any design or web development skills.  

Plus, we offer professionally designed templates that can be customized to reflect your brand. This is an option if you don’t want to build a site from scratch. The builder also supports an AI-assisted setup, which asks a few questions and helps shape the site based on your answers. This can be helpful if you’re setting things up after hours or between client calls. 

Domain + hosting  

Many accounting firms prefer to keep their tools simple and in one place. You can get your domain, hosting and online security from us bundled or per each: 

• Domain name to secure your firm’s online identity  
• Hosting that supports your website’s performance and reliability  
• SSL certificates to help protect client data  
• Email addresses linked to your domain, which help reinforce professionalism  

Everything is managed in one dashboard, which can reduce time spent on administrative tasks or toggling between providers. 

Marketing services 

You probably don’t have time to dive into digital marketing, but having basic visibility online can still make a difference, especially for local accounting firms. 

We include a few marketing services in this area:  

• Professional SEO Services. We have a team of experts who will handle all aspects of SEO for your website, providing recommendations based on your content to make your site show up organically potential clients looking for your expertise and services in Google.  
• Pay-Per-Click Advertising. This lets you run targeted ads on search engines, helping your firm appear at the top of search results for specific keywords like “tax accountant near me” or “small business CPA.” You set the budget, choose your audience, and only pay when someone clicks on your ad. 
• Directory Management Tool.  Not showing up in local directories might make you invisible to people searching for accountants in your area. We help ensure your business is listed accurately in online directories, so prospective clients can easily discover and contact your firm through local listings.  

Expert support  

Like tax season, website issues rarely happen at a convenient time. We provide 24/7 chat support, so you can get help whenever you need it. We also provide phone and email support during extended business hours for questions related to setup, technical issues, and more. 

There’s also a knowledge base with articles and tutorials covering everything from domain setup to website design. If you’ve ever had to “figure it out yourself” late at night, you’ll appreciate having easy-to-follow resources.  

Custom web design services  

For firms that prefer a hands-off approach, we also offer professional website design services. This could be useful if you’re rebranding, merging with another firm, or simply want your site done by someone with experience.   

You provide the details, and they handle the design and setup. This option may make sense for firms that want something specific but don’t have time to work through templates themselves. 

Get started: Build your accounting website today  

Your website is key to growing your accounting business and connecting with clients. Network Solutions provides everything you need for a professional, optimized online presence. Depending on whether you use our easy website builder or opt for custom web design services, we’ll help you create a site that meets your business goals.    

Ready to get started? Build your accounting website with Network Solutions today and attract more clients with ease. 

Frequently asked questions