How To Get Your Facebook Post Seen: Guide to Getting More Reach 

Key takeaways:  

• With its massive user base, Facebook is perfect for businesses wanting to expand their customer reach and build stronger brand loyalty. 
• Strategically placed (call-to-action) CTA buttons are a must for online sellers since they boost user actions after seeing the post. 
• Increased visibility directly leads to better brand recognition, more website visitors, and, ultimately, more potential customers for your business.  

With more than 3 billion monthly active users, Facebook provides businesses access to diverse demographics across every market segment. Its cost effectiveness makes it accessible for start-ups and small and medium enterprises (SMEs). This is especially true for those wanting to implement small business ideas for revenue and brand loyalty. You can start with a modest amount and see how it pans out.   

Based on current trends, businesses need an online presence to succeed. Facebook gives you an affordable and efficient way to reach customers and grow your business. 

This guide will help you get more eyes on your content and turn your great Facebook post ideas into posts that work. 

How the Facebook algorithm works: A detailed look  

Facebook’s algorithm works like a smart assistant that picks what shows up on your screen each time you check your newsfeed. It uses an algorithm to interpret what users find interesting or important. 

Each time someone posts images, Facebook stories, or videos, the system looks at it and gives it a score. It tries to guess how much you’ll like or care about that content based on who posted it, what it’s about, and how you’ve acted on similar posts. 

The system leverages AI to personalize content by analyzing user behavior, preferences, and Facebook audience engagement. Whenever someone posts content, be it an organic update from friends or a paid advertisement, Facebook’s system evaluates it. 

To truly understand how the Facebook algorithm works, let’s take a closer look at organic and paid search.  

Organic search  

Organic search is how many people see your posts without the assistance of paid advertising. This includes people who follow your page and see your content on their news feeds. Additionally, your posts gain organic engagement when friends or followers like, share, or comment on your content. It’s free exposure you get on Facebook, appearing naturally as users go through their normal Facebook experience.  

To maximize organic search, you need to employ the following:

• Engaging content. Engaging Facebook content gets people to react, comment, and share your posts. Facebook’s system promotes posts that start conversations and get people involved. 
• Variety of sources. Facebook wants users to see diverse content from creators, pages, and friends rather than being dominated by just one source. Consistently posting quality content helps balance what users see to include multiple voices and perspectives.   
• Different formats. The Facebook algorithm enhances your visibility when using various types of posts like pictures, videos, and written content. These help more people see your content, increase engagement, and make your overall digital marketing strategy more effective.    

Paid search 

Facebook profile page paid advertising charges businesses a premium to advertise their products or services to people using Facebook. This marketing method helps companies find and reach the customers most likely to engage. 

To support these efforts, the platform shows you exactly how your ads are performing, so you can refine based on post engagement and performance. You can create ads using photos, videos, or text and include buttons that tell people exactly what you want them to do next, like “Buy Now” or “Learn More.” 

Below are practical tips on how you can achieve paid ads that work:  

• Use creative ads. Creative ads set your business apart from competitors offering similar products or services. Users tend to choose companies that grab their attention with something interesting or fun over those with forgettable, generic advertising.   
• Employ proper targeting. Facebook’s ad targeting allows businesses to precisely reach their ideal customers by leveraging user data. This system works by matching your ads to specific user segments most likely to be interested in your offerings. 
• Strategize ad placement. You can improve your ad performance by choosing where to display them. It ensures your message reaches your target audience where they’re most engaged, directly boosting visibility and audience engagement. 
• Schedule. A content calendar can help keep a consistent posting schedule. Advanced scheduling tools also make it easier for teams to work together on creating, reviewing, and approving content before it goes live. 

Tips to get seen on Facebook

You don’t need a big budget or thousands of Facebook followers to get noticed. You just need to understand how the algorithm works. Once you learn to leverage Facebook’s preferences, you can get your content in front of the customers who actually matter to your business.   

Read on for the exact strategies and step-by-step details that will transform your Facebook presence.   

Grab the attention of users  

Facebook success comes from content that makes people stop scrolling and start engaging. This includes using trending topics, sharing funny stories, asking questions that spark conversations, and showing your brand’s personality. 

It’s about delivering value, entertainment, or insight exactly when and where your audience is most receptive. 

Focus on interesting topics 

Interesting content paves the way to organic sharing. When users find your Facebook posts engaging, they’ll share them with their friends, tag people, or save them for later. This organic engagement is free advertising that extends far beyond your followers.    

Facebook designs its algorithm to show people content they’ll find valuable. If your posts are generic, irrelevant, or boring, they will stop showing up in users’ feeds, including your followers.    

Post consistently 

Facebook prioritizes engaging content, and more people see and interact with your posts when you post consistently. This creates a positive cycle: more likes, comments, and shares tell the algorithm your content is valuable, so it shows your posts to even more people.   

This increased visibility directly leads to better brand recognition, more website visitors, and, ultimately, more potential customers for your business.   

When posting consistently on Facebook, always prioritize quality over quantity. It’s better to post 2-3 well-crafted posts per week than a daily schedule with boring or irrelevant content. While Facebook hasn’t announced penalties for irrelevant content, it’s best focus on high-quality content.    

Inject a human element 

Genuine human connection is an x-factor on Facebook. For your small business, injecting a human element isn’t just about being friendly. It’s also about making your audience feel  seen.    

Posts that feel robotic or use overly corporate language often get buried in users’ feeds. It’s best to use a conversational tone and write like you’re chatting with a friend rather than delivering a corporate presentation.    

You need to employ effective content strategies if you want your posts to feel human and authentic.  

• Include behind-the-scenes content. Showing your team and workspace makes your brand feel more approachable and trustworthy to potential customers. Behind-the-scenes content works well because people are curious about how businesses operate.  
• Share customer stories. Post customer testimonials, reviews, and feedback from people who love your business. Your page visitors will feel great seeing their experiences highlighted, and it shows everyone that you care about what your audience thinks.  
• Reply to mentions. Watch out for when people mention your page. When this happens, make sure to jump into the conversation using your business page account.   

Hold a contest  

Giving away a prize attracts attention. You can set contest requirements that get more people to your Facebook page. For example, have contest entrants share their photos. Award prizes to contestants whose content gets the most likes and shares.  

Mix it up  

It’s important to have a wide variety of content when interacting with your audience—for example, text, images, videos, and questions. It caters to diverse preferences, captures attention with visual elements, and enables compelling storytelling.   

This provides improved reach, increased interactivity, educational opportunities, targeted marketing, avoidance of audience monotony, and enhanced overall engagement in your social media strategy.   

Monitor and analyze performance  

Getting your Facebook posts seen requires more than good content. You need to track what works and continually improve. Facebook’s system determines who sees your posts based on how people react to and the relevance of your content.   

By monitoring your numbers and analyzing the results, you can determine how to reach more people consistently.  

Monitor and analyze your Facebook posts using the following methods:  

• Use FB insights. Facebook Insights is your free backstage pass to understanding what makes your posts successful. This built-in tool shows you exactly how your content performs, who sees it, and when your audience is most active. When checking Facebook insights for metrics, closely look at engagement rate, reach, and page growth.  
• AB test. A/B testing takes the guesswork out of Facebook posting. It involves creating two versions of your content and monitoring which works better. When performing A/B tests, analyze posting times, CTAs, and type of content. 

Strategically use call to action buttons 

CTA buttons tell people exactly what you want them to do next. They are important for Facebook marketing since they can increase the chances of users doing something after seeing your posts. This can work well, if you’re selling digital products online. Without CTA buttons, chances are, people will just read your content and scroll away.  

When employing CTA buttons, make sure to strategically place them within the general text to increase click-through rate.

Common mistakes to avoid

Getting your Facebook posts seen isn’t just about doing the right things — it’s also about avoiding the mistakes that undermine your reach. The good news is these mistakes are easy to fix once you know what they are.   

Here are some of the most common mistakes you might commit: 

• Over-posting. When you post too much on Facebook, people get tired of seeing your content and start ignoring it. Facebook notices this, and its algorithm punishes businesses that flood their followers’ feeds with constant posts. 
• Ignoring analytics. When you don’t check your Facebook numbers, you miss important clues about what your followers like and don’t like. Your Facebook data shows you exactly what’s working, but only if you look at it. 
• Spam with links. When you share links all the time, especially more than one link in a post, Facebook’s system marks your content as spam. This penalty hurts your reach even when you’re trying to share something useful. 

Get listed on Facebook now

Don’t let your competitors get ahead of the Facebook engagement game. Get listed in Facebook with Network Solutions’ professional services and stand out against the competition.  

Get your small business properly listed, optimize your directory presence, and begin connecting with potential customers looking for your services on Facebook. The sooner you get listed, the sooner you’ll see the impact on your visibility and bottom line. 

Frequently asked questions