The 20 Best Products To Sell Online in 2025

Key takeaways:

• Basic necessities like food, clothing, and family-focused products remain strong eCommerce sellers.
• Identifying trending products isn’t enough; you also need to understand why they sell and who buys them.
• Buying habits are shifting as people choose simpler, more sustainable lifestyles due to rising costs and climate concerns.

Starting an online business is a powerful move toward securing your financial independence.

But before you focus on profits, you’ll need to figure out what products to sell first. It’s a challenge every business owner faces, and this decision will have a huge impact on your future as an entrepreneur.

The good news? You don’t have to do it alone. We’ve gathered real market data to highlight the top 20 trending products of 2025. Plus, we’ll show you how to uncover these trends on your own and pick the best products for your business.

Top 20 trending products to sell online in 2025

Here are the top 20 trending products to sell online, based on search trends, eCommerce data, and consumer behavior insights in 2025: 

1. Shirts & pants
2. Vitamins and supplements
3. Sneakers and boots
4. Phone accessories
5. Home decor
6. Fitness equipment
7. Activewear
8. Skincare products
9. Whey protein powder
10. Drinkware
11. Coats and jackets
12. Bedding
13. Hats and accessories
14. Home and kitchen appliances
15. Beauty products
16. Pet products
17. Baby products
18. Perfume & cologne
19. Arts and crafts
20. Digital products

If you’d like to know more about these high-demand products, we’ve got you covered. We’ve broken down what makes them sell, how much they’re worth in the global market, and which ones are currently trending as the best products to sell online.

Shirts and pants

Shirts and pants are staples in every wardrobe, so they’ll always have a place in eCommerce. This reliability makes them a consistently popular choice for online sellers. However, within these categories, there is an abundance of styles, materials, and fits to choose from. 

The sheer number of choices, from the color of a t-shirt to the cut of a pair of jeans, can leave entrepreneurs second-guessing their decisions.

While it’s safe to stick to the classics, apparel trends can also lead to missed opportunities—or worse, losses. Should you lean toward trending designs or stay rooted in the core styles?

In fashion, balance is key. It’s important to keep up with the most common, neutral designs, but it wouldn’t hurt to offer bold statement pieces as well. Right now, here’s what’s making waves in the market:

Embroidered apparel

Embroidery adds a unique texture and character to any garment. Unlike printed designs, the craftsmanship involved in creating embroidered pieces amplifies their perceived durability and gives them a one-of-a-kind appeal.

It’s no surprise that embroidery is used over 10 million of times across social media, reflecting the growing popularity of embroidered designs. For new business owners, this trend offers a great opportunity to stand out by offering personalized, high-quality products that appeal to customers looking for something unique.

Oversized apparel

Oversized clothing isn’t exactly new. It became popular in the early 90s, but it faded when fashion shifted toward slimmer fits and skinny jeans. Now, it’s back in a big way, selling in droves. What started as a form of self-expression has evolved into a trend that’s embraced for its comfort, versatility, and ability to promote body positivity and inclusivity.

Many major brands are jumping on this trend by designing shirts and pants with intentional oversized fits. These clothes are made to highlight different body types and add fun, bold shapes to the fashion landscape.

Sustainable clothing

Consumers are increasingly prioritizing eco-friendly options. In fact, 62% of Gen Z shoppers prefer sustainable brands, with many even willing to pay more for sustainable clothing. As this trend grows, brands are embracing materials like recycled fabrics, organic hemp, and organic linen. This shift presents an exciting opportunity for new business owners to offer stylish, eco-friendly clothing that appeals to conscious consumers.

Vitamins and supplements

Consumers are more self-aware than ever, leading many to focus on both their physical and mental health. As a result, vitamins and supplements have become an increasingly popular addition to healthier meal choices.

In fact, they’re Shopify’s #1 selling product of 2024, and the Vitamins & Minerals market is expected to generate a staggering $32.24 billion globally in 2025.

Today, the trend is shifting toward more sustainable, fun, and organic options, including:

Gummy vitamins and supplements

Who doesn’t love chewable candy? While they’re not exactly candy, vitamin and supplement gummies make it easy for both adults and children to enjoy their daily dose. They’re convenient, tasty, and a far cry from the chalky tablets most people are used to.

This is why gummies are taking the pharma world by storm. Even major pharmaceutical companies are embracing them as a more palatable way to deliver supplements to consumers. Melatonin gummies alone contributed $ 447.1 million to the market in 2024. CBD gummies and vitamin C gummies are also among the top contenders in this fast-growing space

Cannabidiol (CBD) Products

CBD-based products have been controversial, but with growing research supporting their benefits, they’re gaining traction depending on regional regulations. The legalization of CBD has also fueled its popularity. Since CBD is non-hallucinogenic, it offers therapeutic effects without the high, making it a popular choice for those dealing with anxiety and depression.

To date, around 60% of U.S. adults have tried CBD, underscoring its perceived medicinal value. The global cannabidiol market is also on the rise, expected to grow from $7.71 billion in 2023.

Sneakers and boots

The footwear market is massive, and sneakers and boots continue to lead the way. They’re stylish, comfortable, and versatile, making them a must-have for nearly everyone. The sneakers market alone is projected to generate $89.34 billion in 2025. With major brands like Nike, Adidas, and Reebok releasing fresh designs regularly, the market is only set to grow.

While the functionality of shoes remains consistent, the variety of styles and designs makes footwear an exciting space to enter. Take Crocs, for example. Though not technically sneakers, their simple and reliable design earned $4.1 billion in 2024. This proves that even footwear with a consistent design can thrive in the competitive market.

Phone accessories

There are over 18 billion mobile devices in use this year. That’s more than double the world’s population! This makes it hard to imagine anyone without a phone. In fact, we rely on it so heavily that the average American spends about 5 hours and 16 minutes on their phone each day, using it for everything from communication to shopping.

This heavy reliance has made phone accessories more popular than ever. If you’re looking to tap into this market, there’s no doubt you’ll see success. While phone accessories can be found in stores, a poll by YouGov shows that 54% of mobile users prefer to buy phone accessories online.

Seems interesting? Well, here are the top mobile phone accessories to-date:

Screen protectors (tempered glass and others)

Mobile phones have come a long way. Not only has their software improved, but so has the hardware and materials used in these devices. Despite all these advancements, there’s one universal pet peeve we can all agree on: no one wants a scratched screen.

Although some may argue they don’t need one, around 72% of consumers still invest in a screen protector. It provides an extra layer of protection, and if it breaks, it’s much easier and cheaper to replace than the phone’s actual screen. This is why the screen protector market continues to thrive. In 2023 alone, it had an estimated value of $51.43 billion.

Phone chargers

Over 50% of mobile users buy a new phone every 2-3 years. While this keeps the mobile market thriving, it also contributes to significant electronic waste, especially as accessories and chargers change with each new device. To combat this issue brands like Apple, Samsung, and Xiaomi have started removing phone chargers from their boxes.

This shift means users are now forced to buy chargers separately, creating a consistent demand for charging solutions. Even without this change, chargers remain a highly sought-after accessory. The global mobile chargers market was valued at USD 36,060.7 million in 2023, covering everything from traditional plug-in chargers to wireless chargers.

If this interests you, other relevant products to consider include charging docks, power banks, and fast chargers, all of which are essential as mobile devices become even more central to our daily lives.

Bluetooth earphones and headphones

Bluetooth earphones and headphones have become a key part of the mobile experience, offering convenience without tangled wires. As wireless technology grows, so does the demand for quality audio.

The Bluetooth earphone and headphone market was valued at $13.17 billion in 2023 and is projected to grow at a CAGR of 9.5% over the next 5 years. With improved technology and more affordable options, these products will only continue to sell in the years to come.

Home decor

Home decor may not be an immediate need, but it’s a thriving market in eCommerce. With a wide range of products to choose from, consumers are increasingly looking for ways to spruce up their living spaces. Whether it’s wall art, candles, lamps, rugs, centerpieces, or storage solutions, there’s something for every taste and budget.

Apart from that, here’s why home decor is a great addition to any online store:

• General eCommerce and online shopping growth. Online shopping provides access to a variety of affordable, stylish options without the hassle of taking bulky home decor items back home, avoiding the risk of damage during transportation.
• The shift to remote work. With more people spending time at home due to remote work, there’s a growing interest in improving and personalizing living spaces.
• Increased emphasis on personalized living spaces. Consumers are now more focused on creating spaces that reflect their personality, comfort, and unique style.

Fitness equipment

When COVID hit, access to gyms and fitness facilities became limited. This sparked a surge in demand for home workout equipment. By 2023, the global home fitness equipment market had reached a value of $11.6 billion.

Even with gyms back in full swing, fitness equipment sales continue to grow. Here’s why:

• More people are working from home. The convenience and privacy of exercising at home appeals to those with busy schedules or simply a preference for staying in.
• Health-conscious consumerism is on the rise. As more people prioritize their physical and mental well-being, fitness has become a central part of their daily routine.
• Tech-based equipment is changing the game. Today’s digital machines automatically adjust to the user’s skill level, making them more versatile and cost-effective. Instead of upgrading gear every time they level up, users can stick to one machine that evolves with them.

Here are a few of the top trending fitness equipment:

Cycling equipment

Cycling is more than just a fitness activity; it’s a fun way to commute and explore. This makes it a popular recreational sport with huge market potential for entrepreneurs. As more people embrace cycling, the demand for accessories like protective gear, bottle cages, cycling computers, lights, and helmets continues to grow. In 2023 alone, bike sales and accessories generated an estimated revenue of $8.2 billion.

Connected fitness equipment

Connected fitness equipment combines technology with exercise to deliver a more personalized, data-driven experience. This includes smart bikes, treadmills, rowing machines, and even connected dumbbells—all designed to help users monitor progress, stay motivated, and hit their fitness goals.

Wearable device brands like Apple Watches, Samsung Galaxy Watches, and Garmin take it even further, syncing with gym equipment to create an integrated fitness ecosystem. It’s no surprise that 34% of Americans now use a wearable.

As conscious consumerism and purpose-driven living continue to grow, so does interest in tech-enhanced wellness. The global connected gym equipment market is projected to hit $139.5 billion by 2033, skyrocketing from just $10.2 billion in 2023.

Activewear (athleisure)

Activewear has come a long way. Today’s designs are more functional and low-key, making them perfect for everyday wear. With the rise of fitness culture and nonstop social media influence, it’s no surprise that activewear has become one of the most in-demand product categories online.

Brands like Nike, Lululemon, and Gymshark helped turn workout clothes into everyday fashion—and shoppers can’t get enough. In 2024, the global activewear market hit $320.91 billion, and it’s expected to climb to $345.79 billion by the end of this year.

Some of the most popular activewear products include swimwear and yoga apparel. While swimwear isn’t usually considered everyday wear, big brands are finding ways to blend function with style. And with global beach tourism expected to hit $256.85 billion by the end of 2025, the demand for stylish swimwear isn’t slowing down anytime soon.

Skincare products

The global skincare market was valued at $115.65 billion in 2024, and it shows no signs of slowing down.

What is fueling the demand? A mix of health consciousness, online visibility, and easier access to treatments, from skincare clinics to personalized routines. And it’s not just women driving the trend. More than half of U.S. men now use facial skincare products, marking a major shift in grooming habits.

Major brands are keeping up by offering solutions that cater to everything from sustainability to sensitivity. We’re seeing a rise in vegan-friendly formulas, baby-safe and pet-safe ingredients, and eco-conscious packaging. Sure, it’s added work for sellers, but skincare sells in droves.

Many products are marketed in sets, and even when sold individually, influencers often highlight how each product fits into a complete routine. Among the top-selling items are moisturizers, facial cleansers, acne treatments, and lip balms.

Whey protein powder

As of 2024, 1 in every 5 Americans has a gym membership. While about 50% quit within the first six months, it doesn’t mean they’ve abandoned fitness altogether. Many transition into sports, home workouts, or alternative wellness routines. And one product that continues to benefit from this health-conscious shift is protein powder.

In 2024, the protein powder market was valued at $10.49 billion. While that might seem small next to the $257 billion earned by the global fitness industry, it’s still a major win especially considering how protein supplements have evolved.

Today’s protein powders aren’t just for gym rats. They’re designed to support a wide range of diets, from keto to vegan to even carnivore. Fitness influencers and YouTubers now promote them as convenient, complete meals, which only adds to their appeal. Major brands have embraced this shift, rolling out new flavors, formulations, and functional blends to meet the growing demand from everyday consumers.

Drinkware

Everyone needs drinkware whether it’s for water, coffee, or something trendier like kombucha or matcha. With hydration and wellness taking center stage, this everyday essential has turned into a booming market and it’s evolving.

Mugs remain a classic. Though they’re now prized more as collectibles than daily drinkware, the global market still hit $28.09 billion in 2024. But the spotlight now belongs to BPA-free tumblers, stainless steel flasks, and sleek glassware. This change is driven by post-COVID lifestyle shifts, including health consciousness, outdoor adventures, and cheaper at-home entertainment.

If you’re interested in tapping into this emerging market, the top selling drinkware for this year are:

BPA-free tumblers

Despite growing concerns around microplastics, these continue to sell well. In fact, the global BPA-free plastic market was valued at $29.49 billion for the past year.

Stainless steel flasks

Insulated flasks from brands like Stanley, Owala, Hydro Flask, and YETI have become fan favorites. Known for keeping drinks hot or cold for hours, they’ve also gained traction through a wide range of colors, finishes, and personalization options.

Glassware

Glass drinkware is timeless, and interest continues to grow. Though you’d expect the influx of fancy food places to drive it up, it’s residential sales that actually contribute to 80% of the market.

The demand for this product stems from consumers being drawn to the idea of “affordable luxury.” As costs continue to rise, many are finding that hosting at home or prepping meals for small get-togethers is not only budget-friendly but also a more enjoyable way to connect. Social platforms are filled with creative drink ideas, making unique glassware even more desirable. After all, presentation matters, and stylish drinkware elevates the entire experience.

Coats and jackets

The global coats and jackets market is projected to generate $53.25 billion by the end of 2025. Though often seen as cold-weather staples, these pieces have become year-round essentials. You’ll even spot people layering up during warmer months.

To meet this shift, brands are creating outerwear with breathable fabrics like rayon and chambray. And with travel on the rise, the comfort and versatility of these garments have made them the perfect companion for navigating different climates.

Why the shift? Well fashion is the main driver. We’re seeing a full-on revival of 90s and Y2K aesthetics, with fashion influencers and style enthusiasts promoting layering as a creative way to build outfits—even with a minimal wardrobe.

Some of the most popular coat styles today include puffer jackets, trench coats, faux fur coats, wool coats, and scarf coats. For men, parkas, overcoats, and peacoats are top picks. Other trending styles include bomber jackets, leather jackets, and shearling coats.

Bedding

Bedding might not be the flashiest product, but it’s a household basic and that’s exactly why it sells so well. In fact, globally it’s expected to generate $41.76 billion by the end of this year. From soft sheets and cozy comforters to pillows and blankets, it checks all the right boxes: it’s useful, customizable, and makes a space feel more personal.

People are paying more attention to their sleep health, and this has boosted the demand for quality bedding, right alongside sleep aids like melatonin gummies and wearable sleep trackers. Good sleep is in, and shoppers are willing to invest in products that help them get it.

While testing out fabrics in-store has its perks, more and more shoppers are turning to online stores to make their final choice. Around 54% of consumers prefer to buy their bedding online. It’s not just for the discounts, but for the ease of comparing styles, finding more options, and setting up delivery on their own terms. It’s hassle-free, flexible, and clearly what today’s shoppers are looking for.

Hats and accessories

Fashion today isn’t just about clothes. It’s how you finish the look. Hats and accessories like jewelry, personal ornaments, and sunglasses play a huge role in this modern style. As more people look for ways to elevate their outfits without a complete wardrobe overhaul, these smaller touches help them express their individuality and stay on trend.

For eCommerce sellers, accessories are a smart starting point. They’re often lightweight, easy to ship, and visually appealing, making them perfect for social media promotion. Here are a few standout categories:

Jewelry

The global jewelry market is expected to reach $370 billion by the end of 2025. While high-end pieces may be tough to break into at first, many small business owners succeed by offering handmade or niche designs. The current trend leans toward minimalist yet bold pieces, with customization options continuing to win buyers over.

Hats

Hats have always sold well, but they’re enjoying a major revival. With celebrities and influencers showing off their favorite styles, hats have become a key fashion statement. The bucket hat market alone was valued at $380.57 million in 2024 and is projected to grow further in 2025.

Current trends include bucket hats, newsboy caps, wide-brimmed designs, baseball caps, visors, and cowboy hats. Classic styles are being reimagined with materials like corduroy and peached cotton, while sporty and Western-inspired pieces continue to gain popularity among younger shoppers and trendsetters.

Sunglasses

Sunglasses remain a go-to accessory, offering both function and style. As a form of affordable luxury, they generate major sales, with the market expected to reach $26.32 billion in 2025.

While classic shapes like round and rectangular frames still perform well, social media has fueled interest in bolder designs like cat-eye, oversized, and retro square styles. Influencer marketing and seasonal demand keep this category buzzing with potential.

Home and kitchen appliances

Home and kitchen appliances are a must in modern homes. We expect them to be there. They make life easier and instantly elevate the look and feel of any space. It’s hard to imagine a home without at least one. In fact, 80% of U.S. households own both a microwave and a refrigerator, showing just how important they’ve become.

And just like other forms of tech, appliances are getting smarter. Fortunately for eCommerce, physical stores can’t always keep up with all the new models and features. While buyers can still shop in person, going online has become the better option. The U.S. household appliances eCommerce market is projected to reach $51.1 billion by the end of 2025.

Think about it: there are so many brands, models, and features out there. Buyers want to research, compare, and shop at their own pace without driving from store to store and online retailers make it happen. That’s why more than 17 million U.S. households now own at least one smart appliance.

Here’s a peek into a few of the top selling home appliances:

Smart refrigerators

Smart refrigerators go beyond basic cooling. They come with internal cameras, inventory tracking, touchscreen controls, and integration with other smart home devices.

While they still come at a premium and aren’t in every household yet, demand is rising. In fact, the global smart refrigerator market was valued at $4.6 billion in 2024, showing how tech-savvy consumers are willing to invest in high-end convenience.

Air fryers

Air fryers are a healthier alternative to traditional frying. They let people enjoy crispy, flavorful food with little to no oil, making them perfect for anyone looking to eat a little healthier. Apart from frying, they bake, grill, and roast. This gives users a lot of cooking options in one compact device.

In 2023, around 60% of U.S. households own an air fryer, showing just how popular they’ve become. With so many people still cooking at home, air fryers are in high demand. Retailers can tap into this growing trend by offering affordable, high-quality models that are easy to use and help people cook healthier meals at home.

Robot vacuum cleaners

Time is valuable, and automation helps people make the most of it. That’s why robot vacuum cleaners are in high demand. In 2023, vacuum cleaner sales for home use hit $6.57  billion. With smart home tech growing and busy lifestyles driving demand, eCommerce stores have a solid opportunity to sell products that save time and effort with little to no hassle.

Beauty products

Beauty products remain one of the top-performing categories in eCommerce. It’s hard to imagine not making sales with products that consistently stay in demand. In 2023 alone, the global beauty market generated over $500 billion and it’s expected to hit $677.19 billion by the end of 2025.

But consumer preferences are shifting. Today’s shoppers are more mindful about what goes into their products and how they’re made. Around 80% of Millennials and Gen Z now prioritize cruelty-free and eco-friendly options, fueling demand for clean ingredients, personalized solutions, and inclusive product lines.

Pet products & accessories

Pets are part of the family, and people are happy to spend more to keep them healthy and happy. With 66% of U.S. households owning a pet, the demand for smart pet devices, organic pet food, and grooming tools will rise.

In fact, as of 2024, the American Pet Products Association(APPA) say people spent around $152 billion on their pets in that year alone.  This goes to show that there’s a great space for eCommerce stores that support this.

Smart pet devices

Pet owners want smart solutions for keeping their pets safe and happy. GPS trackers give peace of mind by keeping pets safe, while automatic feeders ensure they’re fed on time—even when their owners aren’t home.

Additionally, certain pet products can be hard to find in stores. This makes it a strong category for eCommerce stores looking to expand their product catalog with convenient, in-demand solutions.

Organic pet food

People are getting pickier about what they eat, and that mindset extends to their pets. With no artificial additives or harmful chemicals, organic food has become many pets owners’ go-to-choice.

The organic pet food market is already valued at $31.42 billion. Inevitably, this creates a great space for an established brand or new sellers to offer premium, natural options that keep pet parents coming back for more.

Pet grooming tools

Grooming isn’t just about looks. It’s about keeping pets happy and healthy. From de-shedding brushes to nail grinders, pet owners want all the tools they need for at-home care.

The pet grooming industry was valued at $6.89 billion for 2023. This makes this product category a steady stream of repeat buyers for any online store.

Baby products

The baby product market continues to thrive, with online sales outperforming many other consumer categories. In 2024, the global retail market for these products reached $14.8 billion, and it’s expected to grow to $16.54 billion by the end of this year, with one in five purchases now made online.

While diapers are still mostly bought in-store, many parents now prefer to shop online for other baby essentials. This shift is fueled by modern parenting priorities like safety, convenience, and comfort. Non-toxic, hypoallergenic, and breathable materials are especially important when it comes to baby clothes and care products.

Online stores make meeting these needs easier than ever, offering broader selections, verified reviews, and stress-free shopping from home.

Among the most popular baby products online are clothing, shoes, wipes, soaps, shampoos, pacifiers, toys, educational games, cribs, and baby-proofing supplies, all of which continue to see strong demand.

Perfume and cologne

Fragrances like perfumes and colognes continue to be a favorite among shoppers around the world. The global fragrance market is projected to reach $62.11 billion by the end of 2025 and it’s easy to see why.

Many people wear them daily, and even those who don’t still see fragrances as a go-to gift with an endless variety to choose from. From high-end luxury designer scents to budget-friendly options, there’s something for men and women of all ages.

Social media has fueled this demand in a big way. Thanks to influencers and TikTok trends, Gen Z has embraced the idea of a “fragrance wardrobe,” a curated mix of scents for every mood or moment. Online stores have been an excellent source for their collection.

You can’t smell perfumes through a screen, but that hasn’t stopped shoppers. These days, reviews and recommendations often matter more than in-store testing. In fact, over 733 million fragrance shoppers now turn to eCommerce stores to find their next signature scent.

Arts and crafts

Arts and crafts are timeless hobbies, but today, they’ve become much more than that.

For many, they’re a relaxing way to unplug from the daily grind. Arts and crafts are therapeutic, creative outlets that can even bring in a bit of extra income.

This is exactly why arts and crafting materials continue to sell so well. In the U.S. alone, the market exceeded $22.2 billion in 2024. And with no set rules on how to create, the possibilities are nearly endless. The variety of materials and techniques makes this one of the most flexible and exciting industries to explore in eCommerce.

From trending supplies to handmade creations, there are countless ways to tap into this market. A few of the top-selling arts and crafts products right now include:

• Coloring books (digital or printed)
• Crochet kits for adults
• Organic and eco-friendly yarn
• Digital downloads for patterns and guides
• Neon signs (custom LED flex designs)
• Crochet toys for children and pets
• Knitted shirts, sweaters, and bags
• Hand-painted ceramics
• Novelty candles in fun shapes and scents

Digital products

Digital products are a no-brainer when it comes to low-effort, high-reward selling. With digital commerce expected to hit $7.53 trillion in transaction value by 2025, it’s a space worth paying attention to.

They sell well for a reason because people are always looking for ways to level up or unwind. Whether it’s learning a new skill, organizing their life, or just enjoying some screen time, digital goods make it easy and instant.

The most trending digital products include online courses, eBooks and digital templates.

Online courses
Recent research shows that 94% of skill-based hires outperform those with traditional degrees. Online courses offer a flexible, self-paced learning experience, with certificates awarded in as little as a few months — or even after completing a single lesson.

For course creators, the potential is substantial. Successful course creators can earn up to $100,000 per year, making online education a highly profitable venture.

eBooks 
While print books still account for 76% of book sales revenue, more readers are enjoying the convenience and appeal of eBooks. In fact, eBooks are projected to generate $14.92 billion by the end of this year, highlighting the growing demand in the digital reading market.

Digital templates 
The variety of digital templates available is vast. From digital planners and calendars to printables, email templates, website designs, and even social media templates, the options are endless. The beauty of digital templates lies in their versatility — and the fact that there’s no rush to create them.

This makes them a highly lucrative digital product. Many templates can be created for free, and even the simplest designs can earn you $5–$15.

How to find trending products to sell online

Choosing the right products for your eCommerce business isn’t something to take lightly. To succeed in a competitive market, you’ll need products with both high demand and long-term value. That means understanding market trends and figuring out what potential customers are actively searching for.

The good news? 81% of people go online to find what they need, which makes it easier than ever to access that kind of data. There are plenty of tools and resources out there. So, how do you spot trending products with real potential? Here’s where to start:

• Conduct market research (scout the competition)
• Understand consumer behavior trends
• Use Google trends

If you’d like to know more about these, we’ve broken them down in the next sections. 

Conduct market research (scout the competition)

Take a look at what other eCommerce brands and stores are doing. You can often spot trending items just by browsing their blogs, product pages, or “best sellers” sections. Here are a few of the platforms you can collect data from

• Amazon’s best sellers
• Etsy
• eBay’s best deals page
• Target’s best sellers page

They collect data from sellers on their own platform, giving you a very accurate picture of consumer trends. If you’re trying to reach specific demographics, it’s worth learning from what they’re promoting.

That said, don’t just skim. Do a proper deep dive, especially when it comes to novelty or brand-driven products. Reading reviews and studying product details can show you what people love or what they regret buying. A little digging now can save you from selling something your customers won’t be happy with later.

Understand consumer behavior trends

The most trending products online cater to the consumer demands. They should position themselves as a solution to recent concerns. If it isn’t made clear by the top trending products listed above, trends have shifted.

Here’s what most value the most:

• Sustainability. Many consumers nowadays prefer an eco-friendlier alternative to mass-produced items. Selling products that emphasize sustainability can attract loyal customers who prioritize ethical choices and want to invest in products that reflect their values. Adding sustainable alternatives can help position your brand as the forerunner in this vital market shift.
• Personalization. People these days love to buy products that express their unique individuality, which makes personalized products more appealing. Items such as customized gifts help customers feel more connected and loyal to the brand. Focusing on personalized products enables you to tap into a market that appreciates uniqueness.
• Experience over ownership. Different categories, such as online courses and virtual fitness programs, cater to a growing preference for experiential purchases (items that offer an experience rather than a physical product) over tangible products. Demand for these products and services shows how people are willing to invest in knowledge, well-being, and unique experiences. Some consumers are moving away from being materialistic and investing more in experiences.  If you cater to this growing demand, you’re positioned for success.

Use Google trends

Google Trends a free tool commonly used for search engine optimization (SEO). However, it’s also a great way to spot trending products in your niche or industry. For any online business, this platform can help you see what people are actually searching for and how interest changes over time.

It’s also very easy to use. Just type in the product or industry you want to explore, and Google Trends will show you:

• Interest over time. This shows how much traction a product has had online. You can adjust filters like date range, location, and even the type of search — whether it’s on YouTube, in the news, or in Google Shopping.

• Interest by subregion. This tells you where most of those searches are coming from, so you can spot geographic trends.
• Related topics and related queries. This section gives you a better idea of what people are interested in. It’s great for finding new product angles or keywords tied to your main idea.

How to validate your products?

Any successful online business owner knows that global eCommerce sales stats can only tell you so much. Even high-demand products come in all kinds of types, variations, and brands. It’s not enough to spot a trend. You’ll need to dig deeper to figure out which products are actually worth selling.

Here’s a quick checklist to help you sort through the noise:

Is it seasonal or evergreen?

If a product sells all year round, chances are you’ll always have potential customers. However, seasonal products can do really well too, but you’ll need to get the timing right to make the most of those short bursts of demand.

Is interest steady or just a quick spike?

Online selling can be unpredictable, but some trends fade faster than others. It doesn’t matter how well a product sells unless it holds up. A slow and steady rise in interest is usually a safer bet than a one-time viral hit.

Are people actually looking to buy it?

Searches with words like “buy,” “custom,” “gift,” or “discount” usually mean shoppers are ready to spend and not just browse. If people are actively searching for where to get the product, that’s a strong sign it has selling potential.

Is the market already too crowded?

If everyone’s selling something similar, it’s going to be tough to stand out. That doesn’t mean you should avoid it. You will need a strong angle though. It could be a unique design, clever bundling, or a niche twist.

Pro tip: Just make sure your unique selling point (USP) doesn’t end up eating into your profits.

Is it easy to launch and test?

To test a trend, start with low-risk products like digital downloads or print-on-demand t-shirts that you can launch quickly without a large investment. Save more expensive or logistically challenging products for after you’ve confirmed there’s customer interest.

From product ideas to profit: What’s next?

You’ve explored the top trending products and how to choose the right ones. Now, it’s time to put these ideas into action. Digital and social storefronts are great places to begin, but if you want a space that’s truly yours, we’re here to help.

At Network Solutions, we offer everything you need to launch your online store. With our AI-powered eCommerce website builder and professional marketing services we make it easy to get your products out there.

Take the first step forward toward selling online today!

Frequently asked questions