Top 23 best products to sell online in 2026

Key takeaway:

• Basic necessities like food, clothing, and family-focused products remain strong e-commerce sellers.
• Identifying trending products isn’t enough; you also need to understand why they sell and who buys them.
• Buying habits are shifting as people choose simpler, more sustainable lifestyles due to rising costs and climate concerns. 

Choosing the right products to sell online is one of the most important decisions any aspiring entrepreneur will make when starting an e-commerce business. In 2026, global retail e-commerce sales are projected to reach approximately $6.88 trillion, accounting for more than 21 percent of total global retail sales. This continued growth highlights just how large and competitive the digital marketplace has become.

That scale creates real opportunity, but it also raises the bar for sellers. Success depends on understanding what customers actually want to buy and why certain products perform better online than others. In this guide, we’ll break down high-potential product ideas, emerging trends, and practical considerations to help you identify products that align with both market demand and long-term business goals.

Top 20 trending products to sell online in 2026 

Here are the top trending products to sell online, based on search trends, e-commerce data, and consumer behavior insights in 2026: 

1. Shirts and pants
2. Vitamins and supplements
3. Sneakers and boots
4. Phone accessories
5. Home decor
6. Fitness equipment
7. Activewear
8. Skincare products
9. Protein powder
10. Drinkware
11. Coats and jackets
12. Bedding
13. Hats and accessories
14. Home and kitchen appliances
15. Beauty products
16. Pet products
17. Baby products
18. Perfume and cologne
19. Arts and crafts
20. Digital products
21. Collectibles
22. Meat
23. Tech gadgets

If you’d like to know more about these high-demand products, we’ve got you covered. We’ve broken down what makes them sell, how much they’re worth in the global market, and which ones are currently trending as the best products to sell online.

1. Shirts and pants 

Shirts and pants are staples in every wardrobe, so they’ll always have a place in eCommerce. This reliability makes them a consistently popular choice for online sellers. However, within these categories, there is an abundance of styles, materials, and fits to choose from. 

The sheer number of choices, from the color of a t-shirt to the cut of a pair of jeans, can leave entrepreneurs second-guessing their decisions.

While it’s safe to stick to the classics, apparel trends can also lead to missed opportunities—or worse, losses. Should you lean toward trending designs or stay rooted in the core styles?

In fashion, balance is key. It’s important to keep up with the most common, neutral designs, but it wouldn’t hurt to offer bold statement pieces as well. Right now, here’s what’s making waves in the market:

Embroidered apparel

Embroidery adds a unique texture and character to any garment. Unlike printed designs, the craftsmanship involved in creating embroidered pieces amplifies their perceived durability and gives them a one-of-a-kind appeal.

It’s no surprise that embroidery is used over 10 million of times across social media, reflecting the growing popularity of embroidered designs. For new business owners, this trend offers a great opportunity to stand out by offering personalized, high-quality products that appeal to customers looking for something unique.

Oversized apparel

Oversized clothing isn’t exactly new. It became popular in the early 90s, but it faded when fashion shifted toward slimmer fits and skinny jeans. Now, it’s back in a big way, selling in droves. What started as a form of self-expression has evolved into a trend that’s embraced for its comfort, versatility, and ability to promote body positivity and inclusivity.

Many major brands are jumping on this trend by designing shirts and pants with intentional oversized fits. These clothes are made to highlight different body types and add fun, bold shapes to the fashion landscape.

Sustainable clothing

Consumers are increasingly prioritizing eco-friendly options. In fact, 62% of Gen Z shoppers prefer sustainable brands, with many even willing to pay more for sustainable clothing. As this trend grows, brands are embracing materials like recycled fabrics, organic hemp, and organic linen. This shift presents an exciting opportunity for new business owners to offer stylish, eco-friendly clothing that appeals to conscious consumers.

2. Vitamins and supplements 

Vitamins and supplements continue to rank among the most in-demand products to sell online, driven by growing consumer awareness around physical health, mental well-being, and preventive care. As shoppers become more proactive about their wellness routines, supplements have moved from niche products to everyday essentials. In fact, vitamins and supplements the global vitamins and minerals market is projected to reach $127 billion in value this year.

This sustained demand makes supplements an attractive category for e-commerce sellers, but it also comes with higher expectations. Consumers are more discerning about ingredients, sourcing, and product format, and regulatory requirements vary by region. Sellers who succeed in this space tend to focus on clear positioning, transparent labeling, and formats that align with modern lifestyle preferences.

Current demand is shifting toward products that feel approachable, enjoyable, and responsibly produced. Below are supplement trends that continue to perform well online.

Gummy vitamins and supplements

Gummy vitamins have transformed how consumers engage with supplements. By offering a chewable, flavorful alternative to traditional tablets, gummies make daily supplementation easier and more appealing for both adults and children.

This format shift has had a measurable impact on the market. Gummy supplements have gained widespread adoption across major pharmaceutical brands, signaling long-term demand rather than novelty appeal. In fact, vitamin C and CBD gummies rank among the top-selling products online. For online sellers, gummies offer strong branding opportunities and are particularly well-suited to private-label models where taste, packaging, and formulation can differentiate products.

Cannabidiol (CBD) products

CBD-based supplements have gained traction as consumer perceptions shift and regulatory frameworks become clearer in certain regions. While still subject to legal considerations, CBD’s stress-relieving properties have made it a popular option for consumers seeking support for relaxation, sleep, and overall mental well-being.

Adoption rates highlight this growing acceptance. Approximately 60% of U.S. adults report having tried CBD at least once, reflecting strong consumer interest in its perceived benefits. On a global scale, the cannabidiol market continues to expand, with revenue expected to reach $16 billion this year. For e-commerce sellers, CBD products can be lucrative, but success depends heavily on compliance, accurate claims, and region-specific regulations.

3. Sneakers and boots

Sneakers remain one of the most dominant segments within the footwear market, combining everyday practicality with strong cultural influence. Their versatility, comfort, and broad appeal make them a staple purchase across demographics. The global sneakers market alone is projected to generate approximately $96.37 billion in revenue this year, underscoring its continued momentum in e-commerce.

For online sellers, sneakers offer a compelling mix of repeat demand and trend-driven opportunity. While the core function of a sneaker rarely changes, style, branding, and positioning play a major role in purchasing decisions. New releases, limited editions, and refreshed designs help sustain consumer interest, but success does not depend solely on constant reinvention.

What makes sneakers particularly attractive is their ability to perform well even with minimal variation. Footwear brands built around a single, recognizable design have proven that consistency can be just as powerful as variety. A simple, reliable product paired with strong branding and clear positioning can compete effectively, even in a crowded market. This makes sneakers a viable category for sellers who want to focus on a narrow product range while building long-term brand recognition.

4. Phone accessories

Phone accessories remain one of the most consistently strong product categories in e-commerce, largely due to the sheer scale of mobile device usage worldwide. There are around 18 billion mobile devices in use globally (per late 2025 projections), more than double the world’s population, and smartphones are now deeply embedded in daily routines. In the United States alone, the average user spends approximately 5 hours and 16 minutes per day on their phone, using it for everything from communication and entertainment to shopping and payments.

This level of dependence has created sustained demand for accessories that protect, power, and enhance mobile devices. While phone accessories are widely available in physical retail, consumer behavior strongly favors online purchasing. A YouGov poll shows that 54% of mobile users prefer to buy phone accessories online, making this category particularly well-suited for e-commerce sellers. High product turnover, repeat purchases, and broad device compatibility all contribute to its long-term viability.

Below are mobile phone accessories that continue to perform well online.

Screen protectors

Despite major improvements in smartphone materials and build quality, screen damage remains one of the most common and costly issues for users. Scratches and cracks are a universal concern, which is why screen protectors continue to see widespread adoption.

Approximately 72% of consumers purchase a screen protector when buying a new phone. For shoppers, they offer peace of mind at a relatively low cost, and for sellers, they provide a high-demand, low-barrier product with strong margins. The global screen protector market reflects this demand, reaching an estimated value of $56.2 billion in 2026 and continuing to grow as new devices enter the market.

Phone chargers and charging accessories

Smartphone replacement cycles remain relatively short, with more than half of mobile users upgrading every 2 to 3 years. At the same time, major manufacturers have begun removing chargers from phone boxes, shifting the responsibility of purchasing charging accessories directly to consumers.

This change has created consistent, built-in demand for chargers across all device types. The global mobile charger market was valued at approximately $22 billion in 2026, encompassing traditional wired chargers, fast chargers, wireless charging pads, and multi-device docks. For online sellers, chargers benefit from repeat purchases and cross-selling opportunities, especially when paired with power banks or travel-friendly charging solutions.

Bluetooth earphones and headphones

Wireless audio has become a standard extension of the mobile experience. Bluetooth earphones and headphones offer convenience, portability, and compatibility across devices, making them a staple accessory for everyday use.

The global Bluetooth earphone and headphone market was valued at$17.5 billion in 2025 and is projected to grow at a compound annual growth rate of 7.1% over the next five years. Improvements in sound quality, battery life, and affordability continue to expand the customer base, making wireless audio products a strong option for sellers targeting both premium and budget-conscious shoppers.

5. Home decor 

Home decor may not be an immediate necessity, but it remains a strong and reliable category in e-commerce. Consumers continue to invest in improving their living spaces, driven by lifestyle changes, comfort, and self-expression. With a wide range of products available, from wall art and candles to lamps, rugs, centerpieces, and storage solutions, home decor appeals to varied tastes and budgets.

Apart from that, here’s why home decor works well as an online product category:

• General e-commerce and online shopping growth: Online shopping offers a broader selection and convenience, while eliminating the challenge of transporting bulky or fragile decor items from physical stores.
• The shift to remote work: As homes double as workspaces, consumers are investing more in decor that improves comfort, organization, and everyday usability.
• Increased emphasis on personalized living spaces: Shoppers are prioritizing decor that reflects personal style and lifestyle, keeping demand steady across design trends.

6. Fitness equipment 

When COVID limited access to gyms and fitness facilities, demand for home workout equipment surged. Today, the global home fitness equipment market is estimated at $18.7 billion. While gyms have since reopened, consumer interest in fitness equipment has remained strong, supported by long-term lifestyle shifts rather than temporary restrictions.

Even with traditional fitness centers back in operation, fitness equipment sales continue to grow for several reasons:

• More people are working from home: Home workouts offer convenience and privacy, appealing to those with busy schedules or who prefer exercising independently.
• Health-conscious consumerism is rising: Physical and mental well-being are now central to daily routines, keeping fitness products in steady demand.
• Technology-driven equipment is reshaping fitness: Smart machines adapt to users’ abilities over time, reducing the need for frequent equipment upgrades.

Here are a few fitness equipment categories that continue to perform well online:

Cycling equipment

Cycling has expanded beyond fitness into recreation and everyday transportation, increasing demand across multiple product types. As participation grows, so does interest in accessories such as helmets, lights, cycling computers, bottle cages, and protective gear. In 2024, global bike sales and accessories generated an estimated $12.2 billion in revenue, reflecting strong, diversified market demand.

Connected fitness equipment

Connected fitness equipment blends exercise with data-driven technology, offering personalized workouts through smart bikes, treadmills, rowing machines, and strength-training devices. These products help users track progress, stay engaged, and automatically adjust training intensity.

Wearable technology further supports this ecosystem. Approximately 34% of Americans now use a wearable device, reinforcing demand for equipment that integrates with fitness apps and digital platforms. As interest in tech-enabled wellness grows, the global connected gym equipment market is projected to reach $139.5 billion by 2033.

7. Activewear 

Activewear has evolved beyond workout use into everyday wear. Modern designs emphasize comfort, functionality, and understated style, making them suitable for both fitness and daily routines. As fitness culture and social media influence continue to shape consumer behavior, activewear remains one of the most in-demand product categories online.

Brands such as Nike, Lululemon, and Gymshark helped drive this shift by positioning workout apparel as lifestyle wear. Last year, the global activewear market reached a value of $345.79 billion and is expected to be worth $373.07 billion by the end of the year.

Swimwear and yoga apparel continue to perform well within this category. While swimwear is not traditionally everyday clothing, brands increasingly blend function and style to broaden its appeal. With global beach tourism reaching $256.85 billion at the end of 2025, demand for stylish swimwear remains strong.

8. Skincare products 

The global skincare market was valued at $115.65 billion in 2024, with continued growth driven by health awareness, online visibility, and easier access to personalized routines and treatments.

Demand is no longer limited to women. More than half of U.S. men now use facial skincare products, reflecting a broader shift in grooming habits. Brands are responding with solutions focused on sustainability, sensitive skin, and eco-conscious packaging. Vegan formulas and baby-safe or pet-safe ingredients are becoming more common.

Many skincare products are sold in sets, reinforcing routine-based purchasing. Top-selling items continue to include moisturizers, facial cleansers, acne treatments, and lip balms.

9. Protein powder 

As of 2026, around 25% of Americans hold a gym membership. While many discontinue regular gym attendance, interest in fitness and wellness often continues through home workouts and alternative routines. Protein powder remains a consistent beneficiary of this shift.

Today, the protein powder market is valued at $28.86 billion. Modern formulations cater to a wide range of diets, including keto, vegan, and plant-based lifestyles. Influencers increasingly position protein powders as convenient meal replacements, expanding their appeal beyond traditional fitness audiences.

10. Drinkware 

Drinkware is a daily essential, whether for water, coffee, or specialty beverages like kombucha and matcha. As hydration and wellness continue to influence consumer habits, drinkware has evolved from a basic necessity into a high-demand lifestyle category on e-commerce platforms.

Mugs remain a longstanding staple. While they are increasingly seen as collectibles or design-focused items rather than everyday drinkware, the global mugs market still reached $28.09 billion at the end of 2025. More recent growth, however, is concentrated in BPA-free tumblers, stainless steel flasks, and glass drinkware. This shift reflects post-pandemic lifestyle changes, including increased health awareness, outdoor activities, and a greater emphasis on at-home experiences.

If you are looking to enter this category, the following drinkware products continue to perform well online:

BPA-free tumblers

Despite growing concern around microplastics, BPA-free tumblers remain in strong demand. The global BPA-free plastics market was valued at $29.49 billion in the most recent year, supporting continued interest in safer, reusable drinkware options.

Stainless steel flasks

Insulated stainless steel flasks have gained widespread popularity for their ability to maintain beverage temperature for extended periods. Demand has been further supported by expanded design options, including a range of colors, finishes, and personalization features that appeal to lifestyle-focused shoppers.

Glassware

Glass drinkware remains a timeless category with steady growth. Residential purchases account for approximately 80% of the market, driven by consumers seeking elevated but accessible home experiences. Interest in “affordable luxury,” combined with social media-driven presentation trends, continues to support demand for distinctive glassware designs.

11. Coats and jackets

The global coats and jackets market reached $53.25 at the end of 2025. While traditionally seasonal, outerwear is increasingly worn year-round as layering becomes a core styling approach.

Brands now prioritize breathable fabrics and travel-friendly designs. Fashion trends, particularly the resurgence of 1990s and Y2K aesthetics, have reinforced layering as a creative and practical choice. Popular styles include puffer jackets, trench coats, faux fur, wool coats, parkas, bomber jackets, leather jackets, and shearling coats.

12. Bedding

Bedding remains a high-performing household category. In fact, the market made $41.76 billion at the end of 2025. Demand is supported by increased focus on sleep health and comfort.

Consumers increasingly shop for bedding online. Approximately 54% prefer e-commerce for easier comparison, broader selection, and flexible delivery. Sheets, comforters, pillows, and blankets continue to sell well due to their practicality and personalization options.

13. Hats and accessories

Fashion today extends beyond clothing to the finishing details that complete an outfit. Hats and accessories, such as jewelry, personal ornaments, and sunglasses, are increasingly important in how consumers express style and individuality. As shoppers look for ways to refresh their look without replacing an entire wardrobe, accessories have become a practical and trend-driven category in e-commerce.

For e-commerce sellers, accessories offer a low barrier to entry. They are typically lightweight, easy to ship, and highly visual, making them well-suited for digital storefronts and social media discovery. Several accessory categories continue to stand out online.

Jewelry

At the end of 2025, economists valued the global jewelry market at $370 billion. While luxury segments can be competitive, many small and independent sellers find success with handmade, niche, or design-focused pieces. Current demand favors clean, minimalist styles with bold accents, along with customizable options that allow for personal expression.

Hats

Hats have long been a consistent seller, but recent fashion cycles have renewed interest in the category. Influencer visibility and celebrity styling have repositioned hats as statement pieces rather than purely functional items. The bucket hat market reached $380.57 million in 2024 and continues to grow well into the new year.

Popular styles include bucket hats, newsboy caps, wide-brimmed designs, baseball caps, visors, and cowboy hats. Traditional silhouettes are being updated with materials such as corduroy and peached cotton, while sporty and Western-inspired designs continue to attract younger, trend-driven shoppers.

Sunglasses

Sunglasses remain a staple accessory that balances function and style. Often positioned as an affordable luxury item, the category generated $26.32 billion in revenue at the end of 2025.

Classic shapes such as round and rectangular frames continue to perform well, but social media’s influence has increased demand for more expressive designs, including cat-eye, oversized, and retro-square frames. Seasonal purchasing patterns and influencer marketing help sustain consistent interest year-round.

14. Home and kitchen appliances

Home and kitchen appliances are essential in modern households, valued for both functionality and convenience. They simplify daily routines and contribute to how a space looks and feels. Appliance ownership is nearly universal. In the United States, 80% of households own both a microwave and a refrigerator, underscoring how deeply these products are embedded in everyday life.

Like other consumer technologies, appliances are becoming smarter and more feature-rich. This evolution has favored online shopping, where consumers can research specifications, compare models, and evaluate features at their own pace. As a result, the U.S. household appliances e-commerce market reached $51.1 billion at the end of 2025.

The growing complexity of appliance options has also accelerated smart home adoption. More than 47 million U.S. households have smart home integrations, reflecting increased consumer comfort with connected technology and automation.

Below are several home appliance categories that continue to perform well online.

Smart refrigerators

Smart refrigerators extend beyond basic cooling by offering features such as internal cameras, inventory tracking, touchscreen interfaces, and integration with other smart home systems. While they remain a premium purchase and are not yet standard in most households, demand continues to rise. At the start of 2026, the smart refrigerator market is worth $7.66 billion with a compound annual growth rate (CAGR) of 9.5%, signaling a growing willingness to invest in connected convenience.

Air fryers

Air fryers have gained widespread adoption as a healthier alternative to traditional frying methods. They allow users to prepare crisp, flavorful food with little to no oil and often support additional functions such as baking, grilling, and roasting.

In 2026, approximately 70% of U.S. households own an air fryer, reflecting strong penetration and sustained interest. Continued at-home cooking habits have kept demand high, particularly for models that balance ease of use, affordability, and versatility.

Robot vacuum cleaners

Automation remains a key driver in household purchasing decisions, particularly for time-saving products. Robot vacuum cleaners address this need by reducing the effort required for routine cleaning. In the current year, the global value of home-use vacuum cleaners reached $7.05 billion, supported by growing smart home adoption and increasingly busy lifestyles. This trend presents a clear opportunity for e-commerce sellers focused on convenience-driven products.

15. Beauty products

Beauty remains one of the strongest e-commerce categories. In fact, economists project $703 billion in revenue from the global beauty products market.

Consumer priorities now include clean ingredients, cruelty-free formulations, and inclusive product lines. Approximately 80% of Millennials and Gen Z favor eco-conscious beauty products, reinforcing long-term demand.

16. Pet products

Pets are increasingly viewed as part of the family, and spending patterns reflect that shift. With 66% of U.S. households owning a pet, demand continues to grow across categories focused on health, safety, and daily care. Products such as smart pet devices, organic pet food, and grooming tools have become especially relevant as owners prioritize convenience and well-being.

According to the American Pet Products Association, U.S. pet owners spent approximately $157 billion on their pets in 2025. This level of spending underscores the long-term opportunity for e-commerce stores catering to pet-related needs.

Smart pet devices

Smart pet devices address common concerns around safety and routine care. GPS trackers offer peace of mind by helping owners monitor their pets’ location, while automatic feeders support consistent feeding schedules when owners are away.

Many of these products are not always readily available in physical stores, which strengthens their appeal in e-commerce. Online retailers are well-positioned to meet demand for practical, technology-enabled pet solutions.

Organic pet food

Consumer interest in ingredient transparency increasingly extends to pet nutrition. Organic pet food, free from artificial additives and harsh chemicals, has become a preferred option for many pet owners.

The global organic pet food market is valued at $31.42 billion, creating space for both established brands and new sellers to offer premium, natural products that encourage repeat purchasing.

Pet grooming tools

Grooming supports both appearance and overall pet health, making at-home care tools a consistent purchase. De-shedding brushes, clippers, and nail grinders allow owners to maintain grooming routines without frequent professional visits.

The pet grooming market was valued at over $17 billion in 2025, reinforcing its status as a steady, repeat-driven category for online sellers.

17. Baby products

The baby products market continues to perform strongly, with online sales outpacing many other consumer categories. In 2025, the global retail market for baby personal care products reached over $100 billion. Additionally, one in five purchases is now made online, reflecting a clear shift in buying behavior.

While diapers are still commonly purchased in physical stores, parents increasingly turn to e-commerce for other baby essentials. This shift is driven by priorities such as safety, convenience, and comfort. Non-toxic, hypoallergenic, and breathable materials are particularly important in categories such as baby clothing and personal care products.

Online stores support these preferences by offering broader product selection, verified customer reviews, and flexible delivery options. As a result, parents can research and purchase with greater confidence from home.

Popular baby products sold online include clothing, shoes, wipes, soaps, shampoos, pacifiers, toys, educational games, cribs, and baby-proofing supplies, all of which continue to see consistent demand.

18. Perfume and cologne

The global fragrance market reached $62.11 billion in 2025. Fragrances remain popular for both daily use and gifting.

Social media has fueled interest in fragrance collections, with Gen Z embracing curated scent wardrobes. More than 733 million shoppers now purchase fragrances through e-commerce channels.

19. Arts and crafts 

In the United States alone, the arts and crafts market exceeded $47.4 billion in 2025. With few barriers to entry and no single way to create, the category remains highly flexible. A wide range of materials, formats, and skill levels allows sellers to reach hobbyists, professionals, and casual creators alike.

From trending supplies to finished handmade goods, there are multiple ways to participate in this market. Some of the top-selling arts and crafts products include:

• Coloring books (digital or printed)
• Crochet kits for adults
• Organic and eco-friendly yarn
• Digital downloads for patterns and guides
• Custom LED neon signs
• Crochet toys for children and pets
• Knitted shirts, sweaters, and bags
• Hand-painted ceramics
• Novelty candles in distinctive shapes and scents

If you need more ideas, check our guide for the best crafts to make and sell.

20. Digital products 

Digital products continue to perform well in e-commerce due to low overhead, instant delivery, and broad consumer demand. With global digital commerce transaction value reaching $7.53 trillion in 2025, the category remains a significant opportunity for online sellers.

Demand is driven by convenience and accessibility. Consumers turn to digital products to learn new skills, organize daily tasks, or access entertainment without shipping delays or inventory constraints. This immediacy supports consistent purchasing behavior across a wide range of use cases.

Common digital products with strong online demand include online courses, eBooks, and digital templates.

Online courses

Online courses offer flexible, self-paced learning options and are increasingly valued in skills-based education. Research indicates that 94% of skill-based hires outperform those with traditional degrees, reinforcing demand for targeted, practical learning.

For creators, online education can be financially viable. Established course creators can earn up to $100,000 per year, particularly when courses address clear skill gaps or professional needs.

eBooks

While print books continue to account for a large share of publishing revenue, eBooks remain popular for their convenience and accessibility. The global eBook market generated $14.92 billion in 2025, reflecting steady demand in digital reading.

Digital templates

Digital templates cover a wide range of formats, including planners, calendars, printables, email templates, website layouts, and social media assets. Their appeal lies in reusability and ease of distribution.

Templates often require minimal upfront investment and can be sold repeatedly. Even simple designs commonly generate $5 to $15 per sale, making them a scalable option in the digital products category.

21. Collectibles 

Collectibles are a high-intent product category to sell online, driven by nostalgia, fandom, and perceived long-term value. Unlike trend-based products, collectibles attract informed buyers who actively research items, track pricing, and make repeat purchases. This makes the category particularly well-suited for sustained e-commerce growth rather than short-lived demand cycles.

Market data support this behavior. The global collectibles market is projected to exceed $500 billion by 2030, driven by sports memorabilia, trading cards, and pop culture–related items. Search interest also remains steady. For example, NBA Topps cards continue to show consistent demand on Google Trends, reflecting ongoing collector activity rather than seasonal spikes.

Action figures

Action figures are among the most popular collectibles to sell online, supported by entertainment franchises spanning movies, television, gaming, and anime. Limited editions and licensed products play a major role in demand. The global action figures market alone is expected to surpass $15 billion by 2030, fueled by adult collectors and franchise-driven releases.

Trading cards

Trading cards are one of the most actively traded collectible segments online. The global trading card market was valued at over 14 billion dollars in 2023, with sports cards accounting for a significant share. Value is influenced by rarity, grading, and player performance, which makes online platforms essential for price tracking, authentication, and resale.

Vintage and nostalgic items

Vintage collectibles, including toys, artwork, and memorabilia, appeal to buyers seeking scarcity and historical relevance. Demand is largely supply-driven, as many items are no longer produced. Online marketplaces play a critical role in discovery, particularly as interest in nostalgia-driven purchases continues to rise among Millennial and Gen Z buyers.

Other collectible categories to consider

Additional collectible segments with strong online demand include comic books, limited-edition prints, event memorabilia, and designer collectibles. These niches benefit from highly engaged communities and repeat purchasing behavior, making them well-suited for targeted e-commerce strategies.

22. Meat and specialty proteins 

Meat is increasingly viable as a product to sell online, supported by growth in direct-to-consumer food delivery, improved cold-chain logistics, and shifting consumer expectations around quality and sourcing. Rather than competing with grocery stores on price, online meat sellers succeed by focusing on freshness, transparency, and specialty offerings.

Market demand supports this shift. The global meat market exceeded 1.4 trillion dollars in 2024, while online meat and seafood sales continue to grow faster than traditional in-store grocery channels. In the United States, broader adoption of online grocery shopping has made temperature-controlled delivery more familiar and trusted among consumers.

Fresh and frozen meat delivery

Fresh and frozen meat sells online when quality and handling are clearly communicated. Subscription models, bulk ordering, and insulated packaging help offset shipping costs, while demand is strongest for grass-fed beef, free-range poultry, and specialty cuts that are less accessible in local stores.

Specialty and premium meats

Premium meats such as organic cuts, wagyu beef, and dry-aged products perform especially well online. Shoppers in this segment are often less price-sensitive and more focused on traceability, animal welfare, and sourcing standards, making e-commerce an effective channel for storytelling and differentiation.

Processed and ready-to-cook meats

Processed meats, including sausages, cured meats, and marinated cuts, are well-suited for e-commerce due to longer shelf life and simpler fulfillment. These products benefit from repeat purchasing and perform well in bundles or subscription formats.

Alternative and blended proteins

Interest in alternative and blended proteins continues to rise as dietary preferences diversify. The global alternative protein market is projected to grow steadily over the next decade, creating additional opportunities for online sellers targeting health-conscious, environmentally aware consumers.

 23. Tech gadgets 

Tech gadgets remain one of the most consistently profitable categories to sell online, driven by rapid innovation, short upgrade cycles, and strong consumer demand for convenience-focused solutions. Unlike large electronics, smaller tech gadgets benefit from lower price points, faster replacement rates, and impulse-friendly buying behavior, making them particularly well-suited for e-commerce.

Market demand supports this. The global consumer electronics market generated over $1.1 trillion in revenue in 2024, with accessories and small smart devices accounting for a growing share of online sales. Product discovery is heavily driven by search, reviews, and social platforms, where new gadgets gain traction quickly.

Smart home gadgets

Smart home devices continue to see strong online demand as households adopt connected living. Products such as smart plugs, smart light bulbs, motion sensors, and video doorbells appeal to consumers seeking incremental upgrades without committing to a full smart home system.

These gadgets sell well online because they are easy to install, relatively affordable, and compatible with existing smart ecosystems. Adoption is supported by growing consumer comfort with app-controlled devices and home automation.

Wearable tech accessories

Beyond full wearables, accessory-focused tech performs particularly well online. This includes smartwatch bands, fitness trackers, posture correctors with sensors, and sleep-monitoring accessories.

The global wearable technology market exceeded $90 billion in 2024, with continued growth driven by health, fitness, and productivity use cases. Accessories benefit from repeat purchasing and personalization, making them attractive for online sellers.

Computer and work-from-home gadgets

Hybrid and remote work have sustained demand for desk-focused tech gadgets. Items such as webcams, ergonomic mice, keyboard accessories, USB hubs, and laptop stands remain popular due to their practicality and relatively low return rates.

These products perform well online because buyers often research specifications, compare reviews, and purchase based on compatibility and workflow needs rather than brand loyalty alone.

Audio and content-creation gadgets

Compact audio and recording gadgets continue to gain traction as content creation becomes more accessible. This category includes USB microphones, clip-on wireless microphones, compact audio interfaces, and noise-canceling desk accessories.

Growth in creator-driven platforms has expanded demand beyond professionals to everyday users, making this category especially relevant for e-commerce sellers targeting niche audiences.

Emerging gadget categories to watch

Additional tech gadgets showing strong online momentum include car tech accessories, personal security devices, smart trackers, and portable productivity tools. These products often benefit from problem-solving positioning, which performs well in search-driven and comparison-based buying journeys.

What makes a profitable product? 

A profitable product is not defined by popularity alone. Products that perform well in e-commerce typically balance demand, margins, competition, and operational feasibility. Understanding these criteria helps sellers avoid short-lived trends and focus on products with sustainable revenue potential.

Below are the key factors to consider when researching profitable products to sell online:

• Consistent demand, not short-term hype
• Healthy profit margins
• Manageable competition
• Reasonable shipping and fulfillment requirements
• Clear value proposition
• Repeat purchase or upsell potential
• Room for differentiation or branding

Consistent demand, not short-term hype

Profitable products show steady interest over time rather than sharp, short-lived spikes. Consistent search demand, repeat purchasing behavior, and established use cases are stronger indicators of long-term profitability than viral trends.

Products that solve ongoing problems or support daily routines tend to perform better than novelty items that peak quickly and decline just as fast.

Healthy profit margins

Margins play a central role in product viability. A profitable product should allow room for production costs, shipping, platform fees, marketing, and returns while still leaving a sustainable margin.

Low-cost products can work when volume is high, but higher-priced products often offer more flexibility for paid advertising and brand positioning.

Manageable competition

Highly profitable products are often found in categories with demand but fragmented competition. Saturated markets dominated by large brands can be difficult to enter, while niche products with clear differentiation present stronger opportunities.

Competitive research should focus on pricing spread, product reviews, and brand positioning to identify gaps rather than direct head-to-head competition.

Reasonable shipping and fulfillment requirements

Products that are lightweight, durable, and easy to package tend to be more profitable online. Fragile, oversized, or highly regulated items increase fulfillment complexity and return risk.

Even for categories like food or electronics, profitability improves when logistics are predictable and clearly communicated to buyers.

Clear value proposition

Profitable products communicate their value quickly. Whether the benefit is convenience, quality, personalization, or time savings, customers should immediately understand why the product is worth buying.

Products with a clear use case and benefit statement perform better in search results, ads, and marketplace listings.

Repeat purchase or upsell potential

Products that encourage repeat purchases or natural upsells tend to outperform one-time purchases over time. Consumables, accessories, refills, and complementary products help increase customer lifetime value without constant customer acquisition.

This is a key reason categories like wellness, pet products, and home essentials remain profitable online.

Room for differentiation or branding

Products become more profitable when sellers can add value through branding, bundling, customization, or content. Even common products can perform well if they are positioned for a specific audience or use case.

Brand-driven differentiation also reduces reliance on price competition and supports long-term growth.

How to find trending products to sell online 

Choosing the right products for your e-commerce business isn’t something to take lightly. To succeed in a competitive market, you’ll need products with both high demand and long-term value. That means understanding market trends and figuring out what potential customers are actively searching for.

The good news? Many people go online to find what they need, which makes it easier than ever to access that kind of data. There are plenty of tools and resources out there. So, how do you spot trending products with real potential? Here’s where to start:

• Conduct market research (scout the competition)
• Understand consumer behavior trends
• Use Google Trends

If you’d like to know more about these, we’ve broken them down in the next sections. 

Conduct market research (scout the competition)

Take a look at what other e-commerce brands and stores are doing. You can often spot trending items just by browsing their blogs, product pages, or “best sellers” sections. Here are a few of the platforms you can collect data from

• Amazon’s best sellers
• Etsy
• eBay’s best deals page
• Target’s best sellers page
• Social media and TikTok trends
• Facebook Marketplace

They collect data from sellers on their own platform, giving you a very accurate picture of consumer trends. If you’re trying to reach specific demographics, it’s worth learning from what they’re promoting.

That said, don’t just skim. Do a proper deep dive, especially for novelty or brand-driven products. Reading reviews and studying product details can show you what people love or what they regret buying. A little digging now can save you from selling something your customers won’t be happy with later.

Understand consumer behavior trends 

The most trending products online cater to the consumer demands. They should position themselves as a solution to recent concerns. If it isn’t made clear by the top trending products listed above, trends have shifted.

Here’s what most value the most:

• Sustainability: Many consumers nowadays prefer an eco-friendlier alternative to mass-produced items. Selling products that emphasize sustainability can attract loyal customers who prioritize ethical choices and want to invest in products that reflect their values. Adding sustainable alternatives can help position your brand as the forerunner in this vital market shift.
• Personalization: People these days love to buy products that express their unique individuality, which makes personalized products more appealing. Items such as customized gifts help customers feel more connected and loyal to the brand. Focusing on personalized products enables you to tap into a market that appreciates uniqueness.
• Experience over ownership: Different categories, such as online courses and virtual fitness programs, cater to a growing preference for experiential purchases (items that offer an experience rather than a physical product) over tangible products. Demand for these products and services shows how people are willing to invest in knowledge, well-being, and unique experiences. Some consumers are moving away from being materialistic and investing more in experiences.  If you cater to this growing demand, you’re positioned for success.

Use Google Trends 

Google Trends is a free tool commonly used for SEO. However, it’s also a great way to spot trending products in your niche or industry. For any online business, this platform can help you see what people are actually searching for and how interest changes over time.

It’s also very easy to use. Just type in the product or industry you want to explore, and Google Trends will show you:

• Interest over time: This shows how much traction a product has had online. You can adjust filters like date range, location, and even the type of search — whether it’s on YouTube, in the news, or in Google Shopping.

• Interest by subregion: This tells you where most of those searches are coming from, so you can spot geographic trends.
• Related topics and related queries: This section gives you a better idea of what people are interested in. It’s great for finding new product angles or keywords tied to your main idea.

How to validate your products?

Any successful online business owner knows that global e-commerce sales stats can only tell you so much. Even high-demand products come in all kinds of types, variations, and brands. It’s not enough to spot a trend. You’ll need to dig deeper to figure out which products are actually worth selling.

Here’s a quick checklist to help you sort through the noise:

Is it seasonal or evergreen?

If a product sells year-round, chances are you’ll always have potential customers. However, seasonal products can do really well too, but you’ll need to get the timing right to make the most of those short bursts of demand.

Is interest steady or just a quick spike?

Online selling can be unpredictable, but some trends fade faster than others. It doesn’t matter how well a product sells unless it holds up. A slow and steady rise in interest is usually a safer bet than a one-time viral hit.

Are people actually looking to buy it?

Searches for words like “buy,” “custom,” “gift,” or “discount” usually indicate shoppers are ready to spend, not just browse. If people are actively searching for where to get the product, that’s a strong sign it has selling potential.

Is the market already too crowded?

If everyone’s selling something similar, it’s going to be tough to stand out. That doesn’t mean you should avoid it. You will need a strong angle, though. It could be a unique design, clever bundling, or a niche twist.

Pro tip: Just make sure your unique selling point (USP) doesn’t eat into your profits.

Is it easy to launch and test?

To test a trend, start with low-risk products like digital downloads or print-on-demand t-shirts, which you can launch quickly with a small investment. Save more expensive or logistically challenging products for after you’ve confirmed there’s customer interest.

Frequently asked questions 

From product ideas to profit: What’s next? 

Choosing the right products to sell online comes down to understanding demand, margins, and long-term potential. The categories and criteria covered here are meant to help you think strategically, not chase short-term trends. When product selection is backed by research and a clear plan, it becomes much easier to build something sustainable.

While marketplaces and social platforms can help you test ideas, having your own website gives you more control over branding, customer experience, and growth. That’s where we can support you. From our E-commerce Website Builder to professional marketing services, we help you turn product ideas into a store that’s built to last.

When you’re ready to move from research to execution, having the right tools in place can make all the difference.