How To Choose Your eCommerce Business Name

Key takeaways:

• Your eCommerce business name should be easy to remember, reflective of your brand, and resonate with your target audience.
• A domain name that matches your business name ensures consistency, boosts professionalism, and enhances online visibility.
• After selecting a name, protect it by registering it with the appropriate authorities.

Choosing the perfect name for your eCommerce brand can be a game-changer for your business. Get it right, and you’ll build a loyal following of customers who’ll passionately support your brand. Miss the mark, and your business risks blending into the background, losing out on sales and growth opportunities.

To help you stay on track, this article breaks down what makes a great brand name, why having a catchy name matters, and offers tips on choosing the perfect name for your business.

How to name your eCommerce business

The right business name can help you attract the right audience and stand out in a crowded market. In this section, we’ll walk you through some key tips to help you pick a catchy and memorable name that’s ready for growth.

Keep it short and simple

Captivating business names are attractive to the right audience. Creating one can be challenging but keeping it short and simple makes it easier to remember. Here are a few approaches to start with:

• Use words that rhyme or repetitive in sound. Some real-world examples include:
  • Best Buy
  • Krispy Kreme
  • PayPal
  • Bed Bath & Beyond
  • Piggly Wiggly
  • 7-Eleven
  • Famous Amos Cookies
• Tweak a word or make one up. Think about brands like eBay, Skype, and Google. They have very recognizable names even though they aren’t real words. This can be a challenge to do on your own. The good news is there are name generators that can help you get creative.
• Use something personal. Names that are close to you. It could be a pet’s name, a nickname of a loved one, or something else that you value. Keep in mind that it should still tie into your brand. You could use your dog’s name if you sell pet supplies, but not if you sell kitchen utensils.

Check for trademarks

After settling on a name you love, always confirm that you can legally use it. Head over to the United States Patent and Trademark Office (USP Trademark Office) website and use their free database to check for trademarks.

Conduct an in-depth search

If the name is available, do a quick Google search and see what comes up. Could this name help you rank on the first page of search engines? A unique name with less competition gives you a better chance of ranking higher. If it looks promising, check social media next. Make sure you can use the name on all social media platforms like Facebook, Twitter, and Instagram.

Pick a scalable name

At the start, your business might only have one product to sell. But as your business grows, you’ll probably offer more items. So, pick a name that can still fit your business even when you sell items of different categories. For instance, if you launch a business selling custom-made hats and call it “The Mad Hatter,” you could run into some problems if you later decide to expand into products like charcoal grills.

Why is choosing a catchy business name important?

A catchy business name directly influences how customers perceive and engage with your brand. It is easy to remember, helping your business stand out in a crowded market.

It’s also a powerful marketing tool that can help you build trust with your customers. A catchy name gives your brand an identity. When your business name resonates with your audience, it strengthens your marketing efforts—from social media to email campaigns.

On the other hand, if your name doesn’t align with your products, personality, or values, it can create confusion and mistrust. This might make potential customers hesitate and head straight to your competitors instead.

What makes a great business name?

Your business name greatly influences how your customers interact with your brand. Here are the key qualities that make a great business name:

• Memorable. A great business name should grab attention and stick with your potential customers’ minds long after they’ve encountered it. You want to be the first thought that springs to mind when they need the product or service you offer.
• Consistent. Your business name should stand the test of time. While your products, services, and marketing strategies evolve over the years, your business name should remain constant. Choosing a timeless name means selecting something that feels as relevant today as it will be in decades to come.
• Attracts right audience. Your business name should resonate with your target audience. It should convey what your business offers and appeal to your ideal customers’ needs. A name that aligns with your brand’s personality will attract the right people.
• Easy to find. Your business and domain names are often the first things potential customers will encounter. Keeping both simple, clear, and easy to remember can make a huge difference. A name that’s easy to spell and search ensures customers can find your site quickly and return when needed. If you’re struggling to come up with the right domain name, tools like the AI domain name generator can be a huge help.
• Unique. A unique name helps your business stand out in a crowded market, but the key is balancing uniqueness with clarity. You want a name that hints at what your business does without mimicking your competitors. If you’re selling makeup, avoid overused terms like “beauty” or “cosmetics.” Instead, think outside the box to find a fresh, distinctive name that highlights your niche.

100 creative name inspirations for your eCommerce business

Now that you understand the importance of a catchy business name and what makes a great one, it’s time to explore some inspiration.

Below are 100 fresh and unique eCommerce business name ideas to spark your imagination. They’re split into categories to suit your personality and vision.

Cool business names

• VibeNest
• UrbanSpin
• ChillWave
• StreetCraft
• CoolVibe Co.
• HypeHaven
• DriftLab
• TrendMint
• BuzzLoop
• FreshVibes

Clever business names

• ByteMe
• Sellfie
• CartBliss
• ShopSizzle
• SnapCrate
• CartRocket
• SwipeSavvy
• SnagThis
• Click’n’Go
• Dealio

Minimalist business names

• Loom
• Sway
• Vast
• Faze
• Drift
• Echo
• Glimpse
• Pique
• Blink
• Pulse

Descriptive business names

• The Coffee Craft
• Glam Gear
• Fresh Finds
• StyleSculpt
• PureTaste
• EcoGlam
• BeautyHarvest
• UrbanGoods
• FlavorRoot
• CraftieGoods

Playful business names

• QuirkyCorner
• HappyTote
• JollyGoods
• GigglyGear
• MellowVibe
• ToodleTote
• SnappyShop
• FizzFizz
• LollyPop Goods
• BubblyFinds

Unique business names

• Zyva
• Bluo
• Fynza
• Nexro
• Orona
• Zura
• XeroCo
• Quinzo
• Tivra
• Slynto

Nature-inspired business names

• GreenHaven
• EarthlyFinds
• Willow & Stone
• ForestBloom
• PureRoots
• LeafNest
• WildNest
• EarthGems
• Moon & Oak
• MeadowBloom

Tech-inspired business names

• TechHive
• ClickSpark
• ByteBound
• QuantumX
• GearShift
• NextGen Supply
• ByteBolt
• CircuitFlow
• CodeWorks
• PixelCraft

Professional business names

• PrimeMinds
• Pinnacle Supply
• Equinox Traders
• PeakGlobal
• TrustEdge
• SterlingTrade
• ProFusion
• ApexPartners
• Stratos Enterprises
• VantagePoint

Sustainable business names

• EcoVibe
• GreenFleet
• Earthy Essentials
• PureGreen Co.
• EcoRoots
• FreshEarth Goods
• GreenPath
• BioCraft
• EarthSphere
• TrueGreen Supply

How to protect your business name

Once you’ve chosen the perfect business name, it’s important to take steps to protect it. Without protection, someone else could use your name, causing confusion among your customers and potentially damaging your brand. Here’s how to safeguard your business name and ensure it remains uniquely yours:

• Trademark your business name. A trademark gives you exclusive rights to use the name for your products or services in the marketplace. By registering your name with the USP Trademark Office, you gain legal protection against others using a name that’s too similar to yours.
• Register your business name with your state. When you officially register your business with your state, you protect your name at the state level. While this doesn’t provide the same legal protection as a trademark, it does give you exclusive rights to use the name within that state. In most cases, this is a simple process that can be done online through your state’s business registration portal.
• Claim your domain name. Once you’ve picked a name, register its domain name equivalent as soon as possible. Even if you don’t plan on building your website immediately, securing the domain ensures that no one else can take it.
• Protect your social media handles. Besides the website name, securing your social media handles is also important. Check the availability of your business name across all major platforms and claim your handles as soon as possible. If the exact name is unavailable, consider small variations that still represent your brand while keeping things consistent.

How to secure a domain with your new business name

Choosing the right domain name that matches your business name can be just as tricky as picking the perfect name itself. Your domain name is a key part of your brand identity. It should match your business name as closely as possible to make it easier for customers to find and remember you.

Here are some ideas to help you find a domain that fits:

Play around with spelling  

It’s not uncommon for businesses, especially in the tech scene, to tweak spellings to create something unique and memorable. Changing “nickel” to “nickl” or “dime” to “dym” can help you stand out in a high-competition market. Just make sure that these spelling changes will still resonate with your target audience.

Merge words or make up new ones

Sometimes the best business names come from combining two words to create something fresh. Think of brands like LeapFrog (educational games for kids), Wintergreen (a ski resort), or Starburst (a candy brand). Start by making a list of words that describe your business and experiment with mixing and matching until something clicks.

Alternatively, you can create a completely new, made-up name. Brands like Starbucks, Verizon, and Haagen Dazs are prime examples of names that don’t directly describe what they do but have become household names over time. However, you may need to invest extra effort in educating your customers about your offerings. But, if you’re up for the challenge, a unique name could be the perfect way to make your business stand out.

Try different domain extensions

Don’t worry if the perfect domain name with a .com extension is no longer available. There are plenty of domain extensions to explore, such as .co, .biz, and .shop. Try different options to find one that works best for your business while still maintaining a professional image. 

Register the domain name

Once you’ve found the ideal domain name, it’s time to secure it. Visit a domain registration provider like Network Solutions, where you can easily search for your desired domain name. If it’s available, you can proceed with registration and secure your online address:

1. Search for your domain name. Start by entering your desired domain in the search bar to see if it’s available. If it’s taken, you can use a domain name generator for alternatives.
2. Select your domain. Choose the domain name that best suits your business and proceed to checkout.
3. Pick additional services. Consider adding privacy protection, email services, or a trademark protection to enhance your domain and keep your information secure.
4. Complete payment. Finalize your purchase by entering your payment details. We suggest setting up auto-renewal to avoid accidental domain expiration.
5. Verify your domain. After completing the registration, you’ll receive a confirmation email to verify your ownership of the domain.

Secure your business name with the right domain

Choosing the right eCommerce business name for your brand can feel overwhelming, but it’s worth the time and effort. Use the tips in this article to create a name that resonates with your audience, setting yourself up for long-term success.

If you’re ready to secure your brand’s future and get your business online, Network Solutions’ domain services make it easy to find and protect the perfect domain. From domain registration to domain privacy protection, Network Solution has got you covered every step of the way. Claim your domain now and solidify your brand’s identity both online and in the marketplace.

Frequently asked questions