How to Sell a Domain Name: A Step-by-Step Guide   

Key takeaways: 

• A domain’s value is influenced by factors like length, keywords, extension, traffic, and age, and should be carefully assessed using valuation tools and recent sales data. 
• Different selling options such as marketplaces, private sales, and brokers offer unique advantages, and the right choice depends on your domain’s potential and how involved you want to be. 
• Using an escrow service and following the correct transfer steps ensures a secure, smooth transaction for both you and the buyer. 

If you have an unused domain, whether it’s due to change of interests, financial challenges, or simply finding a better domain for your brand, it could be a valuable asset.   

Just like prime digital real estate, unused domains hold potential. With millions registered (nearly 133 million domains in the U.S. alone) and some fetching high prices (like tp.com’s impressive $1.2 million), your domain could be the perfect fit for a business searching for their ideal domain.  

But how do you sell it? This guide will take you through everything you need to know about how to sell a domain name.   

7-step process on how to sell a domain name  

Your unused domain is a valuable digital asset with significant earning potential. Ready to turn that potential into a profit? Here are the seven key steps to selling your domain name: 

1. Decide why you want to sell your domain 
2. Evaluate the value of your domain 
3. Choose the right selling platform 
4. Price your domain strategically 
5. Optimize your domain listing 
6. Use an escrow service for secure transactions    
7. Transfer the domain to the buyer    

1. Decide why you want to sell your domain   

If you’re planning to sell your domain, make sure you understand the reasons behind your decision. Many domain sellers buy domains for projects that didn’t materialize, and instead of letting them sit unused, they sell the domain to businesses that need one. To give you a better idea of whether to sell your domain or not, here are some common reasons people choose to sell:    

• Change in business focus. If your business has changed or rebranded, your current domain might not fit anymore. Selling it can help you focus on new projects.    
• Avoiding costly renewal costs. Keeping multiple domains can get expensive. Selling unused ones can help you avoid paying costly renewal fees.    
• Quick cash. Some domains, especially those with popular keywords, can sell for a higher price. This can give you some extra money quickly.    
• High market demand. Domain values can go up over time. If your domain is worth more now, it might be a good time to sell and make a profit.     

If you’re into domain flipping, your reasons for selling domains are more about making money. Domain flipping is when you buy domains at a low price and sell them for a higher price, like real estate flipping. Domain flippers make money by knowing when to sell and which domain names are in demand.    

In short, knowing why you’re selling helps you make better choices and get the most value from your domain.    

2. Evaluate the value of your domain   

The domain market can be highly competitive, so you’ll need to know how much your domain is worth before selling it. Here’s how you can evaluate the value of your domain.     

Use domain valuation tools    

The easiest way to know your domain’s value is by using domain valuation tools.    

Platforms like Flippa and Estibot offer a free tool that’s good to start with. These tools can analyze the value of your domain based on key metrics, such as:    

• Length. Shorter domains are typically more valuable. For instance, “shoes.com” or “book.net” are short and easy to remember, which is why they’re more desirable.    
• Top-Level Domain (TLD). The extension you use (.com, .net, etc.) plays a big role in domain value. TLDs like .com generally fetch higher prices due to their credibility and global recognition. Newer or niche TLDs like .xyz or .online might be cheaper, but it could appeal to a very targeted audience.    
• Keywords. If your domain has relevant, popular keywords, it’ll likely boost its value. Domains that match high-traffic keywords tend to attract more interest because they can improve search engine optimization (SEO) and drive organic traffic. Tools like Google Trends or Google Keyword Planner can help you gauge the popularity of the keywords in your domain.    
• Traffic and age. Older domains with consistent traffic history are more attractive to buyers. If your domain already has traffic or backlinks from credible websites, you’re sitting on a gold mine.    

These tools aren’t foolproof and can give varying estimates, so it’s a good idea to use multiple platforms to cross-check your domain’s value.     

Research similar domain sales    

Another great way to assess your domain’s value is by looking at similar recently sold domains. Sites like NameBio provide a database of past domain sales. So, you can use this for your research to compare features like length, TLD, and keyword relevance with your domain.    

This can give you a clearer idea of what the market currently pays for domains like yours.    

For example, if you own a domain like “luxurycars.com,” checking the sales history of domains with similar terms, like “luxuryhomes.com” or “highendcars.com,” could help validate your pricing expectations.    

The more data you have from comparable domains, the better equipped you’ll be to set a competitive yet profitable price.    

3. Choose the right selling platform   

There are several ways to sell a domain, and each offers its own advantages. Depending on which option you choose whether you want the convenience of a marketplace or the personalized approach of a private sale, the choice is up to you.   
 
Here are your options:   

Domain marketplaces and auction sites  

Domain marketplaces provide access to millions of potential buyers and streamline the selling process. This is perfect if you’re looking to target a broad audience.    
 
Here are some of the top marketplaces you can start with:    

• Namejet. Specializing in premium and expired domains, NameJet offers a strong platform for acquiring high-value names. With exclusive access to inventory from top registrars, it’s a go-to for investors and businesses looking to secure valuable expiring domains through competitive auctions and backordering services. 
• Afternic. A popular domain marketplace connected to GoDaddy, Afternic has an extensive network of resellers, registrars, and buyers.  This platform offers incredible reach for sellers and buyers, which helps streamline your domain selling process.    
• Flippa. Known for selling a wide range of digital assets, including websites and apps, Flippa is a great platform if you’re looking to auction your domain. With a large buyer pool and the auction feature, it can drive up the final selling price, especially if there’s high interest in your domain.  
• Sedo. With an international presence, Sedo connects you with buyers globally, which increases your domain’s exposure. Sedo also offers domain brokerage services, where experts can negotiate the sale for you. This is ideal if you’re looking for a hands-off approach or want to ensure you get the best price.     
• GoDaddy Auctions. Domain auctions can be a great way to sell a domain quickly, especially if you attract multiple interested buyers.  

Direct sales (Private)    

You can also sell your domain privately. However, this option has both advantages and disadvantages compared to simply listing your domain on a marketplace. Selling your domain directly to potential buyers allows you to set your own terms and negotiate the best price.  

The downside is that you’ll need to put in much more effort to market the domain yourself and find ways to attract potential buyers.   

Forums like NamePros are a great place to connect with domain buyers and sellers. Listing your domain here allows you to engage with the domain community, gather feedback, and negotiate deals directly with interested parties.   

Domain broker services    

If you have a premium or high-value domain, a domain broker can help you get the best price. Brokers are experts in the market and have connections with serious buyers. They can help your domain attract the right attention.   

Two well-known brokers to consider are Grit Brokerage and MediaOptions. They operate on a commission-only basis, so you only pay if they successfully sell your domain.  Typical commissions range from 10% to 20% of the final sale price, depending on the broker and the value of the domain. 

Keep in mind that brokers may turn down your domain if they don’t see enough market demand or value. Always check their terms and conditions before committing.  

4. Price your domain strategically   

As mentioned previously, you need to know the value of your domain first. You can use different tools to help, but you also need to think about these factors:  

• Are lots of people interested in domain names like yours?  
• Is your domain name rare or special?  
• Who might want to buy it, and why?  
• Will your domain be valuable in the future, especially in a growing industry?  

How to price a premium domain 
 
Domains with popular keywords, great branding potential, or connections to fast-growing areas tend to sell more. Here’s some strategies you can apply when pricing a premium domain:  

• Try setting your fixed price a little higher—about 10-20% more than what you want. This gives you room to negotiate and still get a good deal. 
• Use psychological pricing to attract buyers for example instead of saying $800 price it at $799.  
• Consider setting a fixed price for your domain. Only if you want to establish a reserve price in an auction. A reserve price ensures you don’t sell below a certain amount. 
• Look for timing. If you sell when demand is high, you might get a better price, but sometimes it’s worth waiting for the right buyer.  
• Explore recent sales of similar domains to see what they’re selling for. If your domain is rare or has future potential, you can ask for an even higher price because it’s a valuable investment for forward-thinking buyers.  

How to price a regular domain  

If your domain is a regular one like “joefitnessblog.com”, you can still set a smart price by thinking about a few things:  

• Are people looking for domain names like yours?  
• Who might need it for their website or business?  
• Does it have any good keywords or a simple name that makes it easy to remember?  

Regular domains usually don’t sell higher compared to highly popular ones, but you can still make it attractive. Set the starting price at what you think it’s worth, then add a little extra—about 10% more. This way, you have room to lower the starting price further if someone wants to negotiate.  

It’s also good to check what other regular domains are selling for so you can price yours fairly. Even if your domain is regular, the right buyer might still be willing to pay a fixed price if it fits their needs.  

5. Optimize your domain listing   

After picking the right domain and platform to sell it, it’s time to create an eye-catching listing. A well-optimized listing can boost your chances of selling quickly and for a good price. Here’s how to do it:  

• Highlight key features. Show what makes your domain special, like steady traffic, popular keywords, short length, or age. Older domains are often seen as more trustworthy. Pointing out these features can attract more buyers and help you get a better price.  
• Create a landing page. A professional way to optimize your listing is to set up a landing page for it. Use a URL redirect so that when people visit your domain, they go straight to your page. Make sure the page has a clear “For Sale” message, your contact info, and a short description of the domain’s benefits. This is a simple way to grab buyers’ attention and turn visitors into potential buyers. If you don’t know how to create a landing page, you can use an AI website builder. It’s beginner friendly and requires no coding experience.   
• Advertise effectively. Share your listing on social media like Twitter, Facebook, and LinkedIn using hashtags like #DomainForSale. Join forums like NamePros to connect with buyers and create buzz. You can also run ads on related websites to reach more people who might be interested in your domain.  

6. Use an escrow service for secure transactions   

It’s important to keep both you and the buyer safe when doing transactions. An escrow service can help. It’s like a safe middleman that holds the buyer’s money until the deal is complete.  
 
Here’s how it works:  

1. The buyer sends their payment to the escrow service, which holds onto the money while you transfer the domain 
2. Once the buyer confirms they got the domain, the escrow service releases the money to you. This way, both sides are protected.  

Many domain marketplaces offer escrow services to help the seller make things easier. If you’re selling the domain privately, you can use trusted services like Escrow.com.  

Never transfer your domain without secure payment and avoid taking deals off the platform to protect yourself from scams. This helps everyone stay safe during the sale. 

But if you really trust the buyer, you can opt for another way. The choice is up to you.  

7. Transfer the domain to the buyer   

Once you’ve made the sale, it’s time to transfer your domain to the new owner. The process varies depending on your domain registrar such as Network Solutions, but here are the main steps to follow:  

1. Disable WHOIS privacy. If you have WHOIS privacy enabled, disable it so the new owner can verify their ownership. If you don’t have this feature turned on, you can skip this step. Be sure to double-check the publicly listed contact details once privacy is off. 
2. Update admin information. Make sure the admin contact details are up to date because the transfer request will go to the email listed on the domain. Some registrars might place a 60-day anti-transfer lock if you update this info, so be prepared for a possible delay.  
3. Unlock the domain and get the transfer authorization code. Most domains are locked by default to prevent unauthorized transfers. Log into your domain registrar account to unlock the domain. Next, get the transfer authorization code, also known as the auth code, EPP code, or secret code. This code works like a password for the new owner to take control of the domain.  
4. Review DNS settings (if needed). Talk to the buyer about whether they want to keep the current DNS settings (like nameservers and records) or switch to new ones. If you’re using an external DNS service (like Cloudflare), you may need to give them access or help move the settings. If DNS isn’t set up right, the buyer’s website or email could go down after the transfer. 
5. Request and approve the transfer. The buyer will request the transfer using the authorization code. You’ll get an email to approve the transfer. Make sure to follow your registrar’s steps carefully to ensure a smooth handover.  

Once the transfer is approved and complete, the new owner takes control of the domain, and the sale is officially done.  

Tips for maximizing profit when selling domains 

If you want to get the most out of your domain sale, consider these extra tips:  

• Domain parking. While you wait for a buyer, park your domain with ad services. This means placing ads on the domain’s landing page to generate some revenue while it’s still up for sale. It’s an easy way to make some extra cash while you wait.  
• Check for trademark issues. Before listing your domain, make sure it doesn’t infringe on any trademarks. If your domain contains a trademarked name or phrase, you could face legal trouble. Doing a quick trademark check (let’s mention a platform here where the reader can check for trademarks) helps avoid any problems down the road.  
• Leverage WHOIS data. Ensure your WHOIS contact information is accurate and up to date. Buyers often use this data to reach out if they’re interested in purchasing your domain. Keeping this info current makes it easier for potential buyers to contact you. 

How SEO performance impacts domain price 

Strong SEO means the associated website ranks well in search engines, attracting valuable organic traffic and visibility. Buyers value domains with strong SEO because they offer established authority, reduce marketing costs, provide a competitive advantage, and have clear revenue potential from organic reach. 

Here’s how SEO performance boosts a domain’s worth: 

• Organic traffic and visibility. Higher search rankings lead to more free, targeted visitors. This increased traffic and consistent online presence makes the domain more valuable due to its revenue potential and brand exposure. 
• Content quality. Domains with a history of publishing valuable, relevant, and authoritative content or Experience-Expertise-Authoritativeness-Trustworthiness (E-E-A-T) are favored by search engines, boosting their SEO and appeal. 
• Backlink profile. A network of high-quality links pointing to the domain signals trust and authority to search engines, significantly adding to its value. 
• User experience (UX). Websites with fast loading times, mobile-friendliness, and easy navigation are rewarded by search engines with better rankings, making the associated domain more desirable. 
• Strategic keyword optimization. Effective, natural use of relevant keywords within a website’s content helps it rank higher, driving more interested buyers to the domain. 
• Domain age and history. Older domains with a clean history of good SEO practices often carry more authority and trust, making them generally more valuable. 
• Technical SEO health. A well-optimized and error-free website foundation allows search engines to easily crawl and understand it, leading to better performance and a higher domain price. 

Your domain, your profit 

Domain names are a big part of building a brand. That’s why selling domains has become a popular way to earn extra income online. You can list your domains on marketplaces, set up your own landing pages, or even auction them off to the highest bidder.  

However, success in this market means knowing the best practices and understanding what buyers are looking for. 

We hope this guide helps you get started and turns your unused domains into a rewarding opportunity. If you’re eager to learn more about domains, visit our blog or explore our full list of domain products such as Domain Privacy, Trademark Protection, and Premium Domains. 

Frequently asked questions