Should You Buy a .email Domain Name?

Key takeaways: 

• A .email domain is perfect for businesses focused on email marketing or communication, making your brand stand out. 
• Choosing a .email domain gives you a professional edge, while also offering more availability compared to more saturated TLDs like .com. 
• Consider your business’s focus before choosing a .email domain—if your services extend beyond email—a more general TLD might be a better fit. 

Are you considering a custom domain for your email-related brand or service? You might be thinking about the .email domain extension, but before committing, it’s important to weigh it against other TLDs. Understanding how the .email domain compares to others can give you a clearer picture and help guide your decision. 

Before you decide, carefully consider both the advantages and potential limitations of a .email domain. 

Why a .email domain might be a great choice 

You’ll want to consider the .email domain if your personal brand or business heavily involves email communications or marketing. Since its introduction, it has become a popular choice for those looking to establish a strong link to email-related services and activities. 

It’s clear connection to email makes it an ideal option for businesses in the email communication space, including those using platforms like Google Workspace or offering email-related services. 

When buying a new domain name, it’s important to consider the benefits it can offer your business. Some key advantages of owning a .email domain include: 

• Direct association. A .email domain signifies your business’s focus on email or related services, making it instantly recognizable to your audience. This can be particularly useful for businesses specializing in email marketing or communications. 
• Availability. Unlike the highly saturated .com, the .email domain offers more opportunities to secure a concise and relevant domain name for your brand. This means you’re more likely to get the exact domain you want, without having to settle for alternatives. 
• Brand reinforcement. Using a .email domain reinforces your specialization in email services, providing a clear signal to customers about your focus. This can be a significant branding advantage, especially if email plays a core role in your business model and operations. 

Potential drawbacks of a .email domain 

While there are pros to a .email domain, there are cons that come with it. Before you decide on purchasing one, take a look at the following .email domain disadvantages: 

• Misinterpretations. Some users might expect every .email domain to be related to email client services, which could lead to confusion if your business offers services outside of email-related activities. 
• Niche limitation. The specificity of a .email domain might limit its appeal only to email-related businesses, potentially excluding broader opportunities. This could be a consideration if your business expands beyond email-focused services. 
• Perception issues. As a newer TLD, .email doesn’t yet carry the same universal recognition and trust that more established TLDs like .com hold. This could impact initial user trust or brand credibility, especially for those unfamiliar with newer domain extensions. 

Who should buy a .email domain? 

Custom .email domains are perfect for anyone whose business revolves around email communications, marketing, or services. Specifically, they’re a great fit for: 

• Email communication-focused businesses.  Ideal for companies where email is central to operations, such as email marketing firms or customer support centers. 
• New businesses. A great choice for startups and new companies that want a domain name reflecting their focus on email communication. 
• International businesses. An excellent option for international businesses, as there are no registration restrictions on the .email TLD, allowing for broad global reach. 
• Businesses focused on direct communication. Suitable for companies wanting a domain that immediately signals their industry focus to their audience. 
• Businesses with a broader focus. If your business covers more than just email services, think about how this TLD fits with your overall brand. For businesses with a broader scope, a more general TLD might be a better fit. 

If your business extends beyond email services, carefully consider how the .email TLD aligns with your broader business identity. This is key for ensuring the domain matches your business’s full range of offerings. 

How to buy a .email domain name 

To help kickstart the domain registration process, this section will lay out the steps to successfully acquire your preferred domain name. Network Solutions offers reliable domain registration services, making it easy to get started with your online presence. 

Step 1: Visit the Domain Search Tool

Start by navigating to the Network Solutions domain name search tool. This tool is designed to help you find and register your new domain name efficiently. 

Step 2: Search for Your Desired Domain 

Once you’re on the search tool, enter your ideal domain name in the search bar. Be sure to select “.email” from the dropdown menu as your desired domain extension to ensure you’re searching for the right type of domain. 

Step 3: Add to Cart 

If your desired domain is available, the tool will display its availability and price. Click the option to add this domain to your cart. If the domain is unavailable, Network Solutions has a Premium Domain Name generator tool to help create alternative names or variations of your initial choice. 

Step 4: Proceed to Checkout 

After adding the domain to your cart, proceed to checkout by clicking the cart icon, typically at the top right of the page. You’ll be prompted to provide your billing and contact details. This step may also involve selecting additional services from Network Solutions, such as domain privacy, web hosting, or business email services, depending on your needs. 

Step 5: Complete Your Purchase 

Review all the details of your order to ensure everything is correct, including your domain name, any additional services, and your billing information. Once everything is verified, complete the purchase by making the payment. Network Solutions will then register the domain on your behalf. 

Step 6: Manage Your Domain 

After a successful purchase and registration, you will receive a confirmation. You can then log into your Network Solutions account to manage your new .email domain, set up email accounts, and configure any related services. The control panel is user-friendly and provides all the tools you need to start building your presence online with your new .email domain.

Setting up professional email accounts can be just as important for your business success, and there are helpful resources available to guide you through the process. 

Domain registrations are usually renewed on an annual basis. To avoid losing your domain due to a missed payment, Network Solutions offers automatic renewal services, ensuring uninterrupted ownership. 

Get your .email domain and build your brand

If email is a major part of how you communicate with your audience, a .email domain is a smart choice to build credibility and professional recognition. It makes your brand instantly recognizable and reinforces your commitment to effective email communication. 

With Network Solutions, you get a user-friendly platform that simplifies the process of securing and managing your domain. Along with domain registration, you can also avail of hosting, SSL certificates, business email, and website builder tools to boost your presence.  

Buy your .email domain and set your brand apart. 

Frequently asked questions