Key takeaways:
- A single-product website simplifies the buying journey by helping visitors decide faster.
- Successful single-product stores focus on clarity and trust through clean design, strong messaging, and targeted content.
- With the right product, SEO, and support from Network Solutions, you can build a high-performing store without a big team or complex tools.
A single product website is built to sell just one thing. That’s it—one product, one page (or a few), and one clear goal. Unlike bigger online stores that offer many items, this type of website keeps the focus tight. Every part of the website works together to explain, show off, and sell that one product.
Why do businesses choose this approach? Because it works. A simpler website is easier to build, faster to update, and clearer for your customers. There’s no jumping from page to page. No extra choices to weigh. Just one product with a clear message. This setup helps people decide faster—and that often translates to more sales.
Take Calm, for example. It’s a wellness app with one main product that earned over $17 million by the end of 2024 through in-app purchases.
In this article, we’ll look at real examples of single product websites that are doing it right. And if you’re thinking about creating one yourself, we’ll also share a few tips on how to get started.
Bokksu
Bokksu’s website is a strong example of how strong brand identity can highlight something useful and specific. Bokksu uses a clean layout, warm tones—including its branded color orange—and messaging that speaks to its target audience. A video, team photo, and FAQs help visitors feel confident about buying. All these elements guide customers through the decision process and help drive sales in a busy market.
Kulala Land
Kulala focuses on solving one clear problem: helping babies fall asleep sooner and rest through the night. Their single-product website speaks directly to its target audience with a clear product page that breaks down the science, shares real social proof, and leads smoothly to the checkout page. With a strong brand story, simple messaging, and press coverage that supports brand recall, Kulala makes the purchase feel simple and reassuring.
Radio Coffeehouse
Radio Coffeehouse is a faith-driven brand that blends coffee, radio, and merchandise around one clear mission: “Jesus by way of coffee and radio.” This eCommerce site focuses on one core offering—Hebrews Bold, a bold espresso blend with a message rooted in scripture.
This one-product store stands out for its clear purpose. Its clean layout and focused design connect with a specific niche, while the message behind the product helps create a memorable experience for its customers.
Truff
Truff is a premium eCommerce platform that started with one flagship item: its signature truffle-infused hot sauce. Since then, it has expanded into related condiments like oils, mayo, pasta sauce, and salt—but everything still revolves around one central theme: luxury flavor powered by truffles.
It’s a good example of a one-product store that grew with purpose. The website focuses on creating a strong first impression through sleek visuals, strong packaging, and clear storytelling. From the first scroll, site visitors see social proof from customers and major media outlets like Forbes and CNN to build instant trust. Its bold branding speaks to a specific niche—people who want gourmet products with style.
BALLS
BALLS is a men’s grooming company built around a single-product Shopify store. Its main offering is the Archibald Trimmer—a waterproof, ergonomic tool designed for safe grooming—positioned at the heart of the business. While a few add-ons are available, the website stays focused on helping customers understand, trust, and purchase this one product.
It’s a strong example of how to lead with a clear offer and clean design. The website highlights the product’s benefits right away and builds trust through customer testimonials and mentions from outlets like GQ and Men’s Health. Its tone is bold but approachable, which makes the shopping experience feel easy and direct.
Fybelle
Cybelle is a single-product Shopify store that sells an FDA-approved IPL handset for at-home hair removal. The business runs on a single product, making it easier for a small team to manage since it doesn’t require much maintenance.
Everything on the site—from the soft pink palette to the product-in-use hero section—is made to connect with women looking for a more affordable alternative to salon treatments.
Fybelle shows how to position a product clearly in a busy market, using tools like cost comparisons, a trial guarantee, and social proof—including reviews and before-and-after photos—to help people feel confident about their purchase.
BlendJet
BlendJet is a one-product Shopify store that sells portable blenders for people who want to make smoothies or protein shakes on the go. Videos throughout the site show the blender in action—how fast it blends, how it charges with USB-C, and how it cleans itself with just a splash of water.
Its bright and well-organized layout is one of the strong one-product Shopify store examples with well-defined branding built around convenience, portability, and everyday use.
The Oodie
The Oodie is a one-product Shopify store that offers oversized wearable blankets designed for maximum comfort.
Their website keeps things simple by highlighting a single product—the Oodie. A clean layout, helpful features, and real customer testimonials allow buyers to easily understand and shop.
SNOOZ
SNOOZ is a one-product Shopify store selling a travel-friendly device that helps people sleep better using the sound of a fan.
The hero section of the website features a peaceful bedroom scene and a message that reads, “Turn your bedroom into a haven for sleep.” As a single-product website, it keeps things simple—highlighting key benefits, reviews, and a fun brand video that helps the product feel both useful and approachable.
Cookie Chips
Cookie Chips is one of the thoughtfully designed one-product Shopify store examples, built around a single baking mix. It was created by a pastry chef with 25 years of experience, using simple, high-quality ingredients like Brazilian sea salt and Saigon cinnamon.
The website uses strong visuals, like motion images of the packaging, to highlight the product.
WaveBeamPro
WaveBeamPro is a motion-sensor headlamp designed for outdoor use—perfect for runners, hikers, and campers.
Its single-product website highlights key features using a mix of visuals, testimonials, and bold text. Customer reviews appear near the top, building trust quickly. Details like battery life, brightness range, and water resistance are easy to find, making the buying decision simple for visitors.
Death Wish Coffee
Death Wish Coffee is one of the boldest one-product Shopify store examples out there. The store built its brand around one message, “The world’s strongest coffee.” The skull-and-crossbones logo, black packaging, and no-nonsense tone all back that up.
The company keeps things simple by putting the story, product info, and reviews all on the same page. This clear layout supports its bold message and makes the site easy to follow.
State of Kind
State of Kind is a great example of a one-product Shopify store. It offers just one item: Kindly Restore, a night cream made with organic ingredients like bakuchiol, CBD, rosehip seed oil, and blue tansy.
The website reflects the same values—clean, simple, and intentional. It highlights the brand’s “less is more” approach through a short ingredient list, minimalist visuals, and an “Our Philosophy” page that explains the thinking behind the product.
Brew Blue
Brew Blue is an Australian wellness brand offering a supplement called “Hormone Balance Bliss,” designed to support women going through menopause.
This single-product site makes a strong first impression through its soft color palette and calming design. The hero section highlights key benefits right away, followed by real customer reviews and a clear money-back guarantee—an approach that lets visitors to easily find what they need and feel confident about buying.
Bullies and Co.
Bullies and Co. is a one-product store that sells luxury dog chains—mostly Cuban link collars in gold, silver, and rose gold finishes. Though there are a few sizes and colors, the focus stays on one bold product made for strong, stylish pups.
The company’s website leans on bold visuals—full-width images, crisp product shots, and clean navigation. Shoppers can browse by style or dog size in just a few clicks. With a clear message and sharp branding, Bullies and Co. proves that single-product stores can grow by owning a niche and telling a strong story.
How to build a single-product eCommerce site
Want to create a store around one great product? Here’s how to do it:
Step 1. Start with product research and find the right product to sell
Before building your store, you need to pick the right product. Not every item works well on a single product website. The best ones solve a specific need, have room in the market, and bring something fresh to the table.
Pay attention to what’s missing from your customers’ day that your product can fix. Then ask yourself: can it remove some of the frustration from their everyday lives? A product that’s clear, helpful, and easy to explain is much more likely to connect—and lead to sales.
Here’s a quick checklist you should look at when making a decision:
- Does your product solve a real problem your customers are dealing with? Are people already talking about it or searching for it?
- Do your customers understand it right away?
- Does it give people a better choice—not just another version of what’s already out there?
- Does the price cover your costs and still leave room for sales?
Once you’ve landed on a good option, you’re ready to move forward. But since everything points back to this one item, make sure it’s strong enough to carry the store.
Step 2. Create a brand identity that clicks with your audience
When your product is ready to go, the next step is to decide on the kind of impression you want to make. This is when your brand identity starts doing the work. A strong identity helps your single product website feel clear, trustworthy, and built with purpose.
Think about your customers need—look at how they communicate, what they believe in, and what kind of brand draws them in. This helps you design a website that speaks to them in a way that feels familiar.
Each part of your branding should send a clear, consistent message. It doesn’t matter if you’re going for friendly and fun or clean and professional, your branding has to be consistent across your site. Should you do this right, your brand identity will support your sales, build loyalty, and show people why you’re the better choice in the market.
Step 3. Design a product page that sells your product with impact
Your product page is where people decide if they should buy. Your single product website does all the talking, so it’s important to keep it clean, simple, and focused.
Let a high-quality image do the talking before any words are read. Show your product from different angles or in use, so customers can easily picture it in their hands. Beside the photo, include a short, clear description that highlights the product’s benefits, not just the features. You can also add a background video or a GIF to showcase your product’s unique features and how it fits into real life. These visuals help most people understand the value quickly, without much explanation.
Follow it up with the price and a clear call-to-action button that’s hard to miss. Make sure this leads straight to the checkout page, especially on mobile. Less friction means more conversions.
Some of the best one product stores follow this exact setup. Take a look at these examples and see how a single product can carry a brand when the page is built to sell to a target audience.
Step 4. Strengthen your one product store with honest and helpful content
In a one product store, every word and image matters. Selling is just one part of it—the real work is earning trust. So instead of simply listing specs, explain how the product helps solve a real problem, eases a pain point, or makes someone feel more confident
Add honest reviews or testimonials as social proof to show how others responded to the product. When your message matches what the market is looking for, your product page becomes a trusted space to buy, not just a plain pitch.
Need inspiration? Let’s take a look at brands with simple layouts, helpful copy, and real-world visuals that make their product feel trustworthy from the first scroll.
Step 5. Optimize your one-product Shopify store for search visibility
Search engines can’t show your product store if they don’t know what it’s about. Start marketing by covering the basics of search visibility. Use clear titles and descriptions with words most people might search for.
Make sure your product name appears in the hero section and explain what it does and what it’s made of. Add alt text to every image and compress photos so your pages load quickly. This keeps your website smooth and easily accessible, especially on mobile.
You can also create a short FAQ section to answer common questions and help your store show up in more searches. Even if you don’t sell multiple products, these pages build trust and help people feel ready to buy.
For newer single-product stores, try simple link-building like listing in directories, asking for shares from happy customers, or getting featured on smaller blogs. You can also get help with SEO basics to make sure your store is optimized from the start. These small moves can help your store show up—and stand out.
Step 6. Use online store promotion to drive traffic and sales
To bring in more potential customers, connect with shoppers where they naturally hang out online. A lot of traffic starts with good social media marketing. Social media profiles like Instagram, TikTok, and Facebook are great places to promote your store, especially if you’re selling a single product.
You can also join Facebook groups in your niche to build awareness. Many brands also run targeted ads through Facebook Ads and Google Shopping to attract buyers who are already thinking about making a purchase. If you can, add a background video to your social media page as it helps create an instant connection and gives your offer more visual punch.
Once people visit your store, guide them toward purchase with a few simple tools—like email flows that welcome new subscribers and remind them about abandoned carts. Add social proof like reviews or customer quotes to create a sense of security.
Step 7. Watch for common mistakes in your creation process
When you create a one-product store, simple doesn’t always mean easy. Watch out for these common mistakes:
- Cluttered layouts that distract from your product
- Too many clicks or unclear navigation
- Overexplaining with long blocks of text
- Using the wrong tone—informal language can help if it fits your brand
- Forgetting trust elements like reviews, contact details, or guarantees
- Slow site speed, especially on mobile devices, which can hurt conversion rates.
These small things can add up—and make it harder for customers to feel confident about buying.
Running a single-product website has its downsides too. You won’t have many chances to upsell, and if your one product stops selling, it can impact the whole business. To avoid that risk, choose something with steady demand and healthy margins. Build an email list, share content that helps your audience, and look for simple ways to support your store over time. A focused site works best when it’s clear, reliable, and built to grow.
Your next step: Launch your online store with confidence
What makes a single-product eCommerce site so appealing is how focused it is. When you build a store around just one product, everything—from your message to your design—works together to make it easier for people to understand, trust, and buy. Do take note that fewer choices also mean less confusion, which can lead to higher conversion rates.
So, ready to kickstart your journey? Let Network Solutions help you create the best eCommerce platform that highlights your product and supports your company’s next move!
Frequently asked questions
A single-product website can be better if you know exactly who you’re selling to and what they need. Since all your traffic focuses on one thing, it’s easier to get a higher conversion rate than stores with lots of options.
Absolutely! You can build a single-product website without any coding skills using beginner-friendly tools like Network Solutions. Our website builder lets you create a clean, professional store quickly and easily—all without touching code.
A landing page is typically made for a specific campaign or ad. Its goal is to get people to do something right away—like sign up, click, or make a purchase. A single-page website, on the other hand, covers everything about a brand or product on one scrollable page. It often works as a complete website, not just a one-time promo.
