What Is an Unboxing Video and How Does It Help Businesses?

Key takeaways:

• Unboxing videos build real trust and attract more customers for businesses. These authentic glimpses into a product’s first reveal help new buyers feel confident in their purchase decisions.
• Businesses can strategically use unboxing videos to stand out and reduce product returns. Highlighting unique packaging and demonstrating products clearly helps set expectations and decreases buyer disappointment.
• Creating your own unboxing videos can powerfully connect your brand with your audience. By showing your product’s value and unique features, you invite viewers to experience the excitement of your brand firsthand.

Unboxing videos have gained popularity in recent years. It has become a common tool that businesses and companies use as part of their marketing strategy.

You might be wondering, “What is unboxing anyway?” In this article, we’ll talk about the unboxing process and why people watch unboxing videos. We’ll also explore the benefits it offers for businesses like you, plus, we’ll include a step-by-step guide to make your own unboxing video.

What is an unboxing video?

An unboxing video shows a consumer’s unboxing process of products they purchased from a brand. You can see these types of videos on social platforms, such as TikTok, Instagram, and even on YouTube.

Currently, the most popular unboxing videos are those of technology products, kid’s toys, fashion, and beauty products.

The video typically contains the customer describing their unboxing experience by:

• Giving first impressions about the packaging or how the items are wrapped
• Featuring close-ups of the goods
• Using or wearing the products while providing commentary
• Comparing the features, prices, and value for money with similar products in the market
• Wrapping up with their final thoughts and recommendations related to the items

Ultimately, unboxing videos give audiences a glimpse of what to expect when they unwrap the products they’re considering buying.

Why do people watch unboxing videos?

People watch unboxing videos to fulfill a mix of practical needs and social desires. Here are some of the reasons why viewers press play on unboxing content:

• To gain information
• To seek entertainment
• To connect with like-minded individuals

Let’s get into detail about why audiences watch unboxing videos.

To gain information

When thinking about buying something new online, it’s difficult to get a real feel for the product. Unboxing videos solve this problem by giving customers a closer look at what they’re considering.

Viewers actively search for these videos to understand everything about an item before they spend their hard-earned money. They can see its actual size, how it looks from all angles, and even the material’s quality.

These videos also show the product in a real-world setting and highlight features or potential drawbacks that aren’t in the official descriptions. This comprehensive visual review ultimately helps consumers make more informed purchasing decisions.

To seek entertainment

Beyond getting the facts, many people watch unboxing videos purely for the fun of it. They provide a simple yet engaging experience that doesn’t require a lot of mental effort.

The excitement of seeing a new product being unboxed, combined with the personality of the unboxer, creates a genuinely entertaining experience. It’s like virtually unwrapping a gift and allowing viewers to go through the anticipation and discovery without actually spending money.

This entertainment value is important because it builds a positive feeling around the products and brands featured. When consumers feel good watching a video, that positive emotion can subtly influence how they view the product itself.

To connect with like-minded individuals

Unboxing videos also serve a deeper need for connection and community. These kinds of content bring together people who share similar interests in specific products or hobbies.

For instance, viewers find a sense of belonging among others who are as excited about a new gadget, a beauty product, or a collectible item.

This social aspect is found in the comment sections and during livestreams, where audiences can interact with each other and the unboxer in real time.

Unboxing videos serve as social hubs where you can:

• Discuss product features you’re passionate about
• Share your personal experiences regarding items
• Find good recommendations
• Get advice from fellow enthusiasts
• Build relationships with other customers who share your specific interests

What benefits do businesses get from creating unboxing videos?

Unboxing videos offer various benefits for businesses, whether small or medium-sized. These positively affect different aspects of their operations, such as:

• Increased brand awareness and visibility
• Established customer trust
• Enhanced brand differentiation
• Reduced product returns

Here’s a breakdown of the advantages companies get from unboxing videos.

Increased brand awareness and visibility

Creating unboxing videos is an effective way to get more people to know about your brand and products.

A strategy many companies use is influencer marketing. They send products to influencers before a new item launches, which turns the unboxing into an exciting “mini-event” that gets people talking.

These videos often go viral, spreading quickly across:

• Social media
• Online groups
• News sites

This widespread sharing means more people can:

• See your brand
• Learn about your company
• Become curious about what you offer

Plus, these videos tend to stay relevant for a long time, which helps attract viewers and drive interest in your business long after their initial upload.

Established customer trust

Unboxing videos naturally build trust because they’re real and genuine. They show a true user experience, often with spontaneous reactions and honest commentary from both influencers and everyday customers. This authentic feedback feels more believable than traditional advertisements, which people are often skeptical about.

An unboxing video becomes a powerful social proof when influencers show genuine excitement and when the content gets plenty of engagement. This shows new audiences that the product is worth considering.

Beyond that, when regular customers make their own unboxing videos and provide their honest feedback, it manages a new customer’s expectations about your product. It also provides them with factual information that they can use to see if the product fits their specific needs.

Additionally, seeing that you encourage user-generated content (UGC) means you’re a brand that values their buyers’ voices. This, in turn, leaves a good lasting impression on them.

Enhanced brand differentiation and experience

Unboxing videos allow your business to grab attention in a crowded online marketplace. They enable you to highlight your product’s special offerings, which can be:

• Creative packaging
• A distinctive product design
• Surprises tucked inside the box

This “unboxing moment” becomes an important advantage that sets you apart from competitors.

Unboxing videos transform marketing from traditional ads into an engaging experience. The packaging itself becomes an addition to the product’s appeal and your overall brand story. This tactic elevates a simple product into something that’s perceived as premium or luxurious.

To provide an example, a gaming company can redesign its unboxing process to include personalized touches and surprise gifts. They can emboss the receiver’s name or gaming username on top of the box or include some limited-edition merch.

This creates a memorable experience for the customer and leads to higher satisfaction and stronger brand loyalty. Unboxing videos aren’t only about the product. They’re about the entire experience your brand delivers.

Reduced product returns

Returns cost you time, money for shipping, and effort in processing. Unboxing videos help with this problem by providing customers with a realistic preview of products. This transparency means consumers know exactly what to expect when their order arrives, which greatly reduces the chance of disappointment.

When customers aren’t surprised or let down by what they receive, they are much less likely to return the product. Consequently, fewer returns directly translate into considerable operational and cost savings for brands.

How do you make an engaging unboxing video?

You don’t always have to rely on influencers or customers to create unboxing videos for you. As a business owner, you can also make your own.

Follow these basic steps to create an engaging unboxing video for your customers:

• Step 1. Understand your audience’s needs
• Step 2. Craft your narrative and script
• Step 3. Set the stage
• Step 4. Record the unboxing process

Let’s go over the steps for creating unboxing videos.

Step 1. Understand your audience’s needs

Research about your target audience and find out about common frustrations or desires they have, and then select an item that offers a clear solution.

When you highlight how your chosen product can make their lives easier or better, you immediately capture their interest and show them the direct value it offers.

Before hitting “record,” look into the elements that make up your product, such as:

• Its features
• Its unique selling points
• How it serves as an answer to your audience’s challenges

This deep understanding helps you convey the product’s benefits in a way that truly resonates with viewers, which establishes your video as a helpful resource rather than just an ad.

To take it further, you can also research the types of problems other successful creators in your niche help solve for their audience. Look at how they present products as the ideal solution.

This strategy ensures your video is engaging, relevant, and valuable. This, in turn, positions your chosen product as the perfect solution your viewers have been looking for.

Step 2. Craft your narrative and script

An unboxing video offers a chance to tell a story about your product. Develop a simple plan or a few key points you want to cover. This helps you organize your video and ensures you hit all the important moments without losing your audience’s interest.

While having a general outline is important, avoid writing a word-for-word script. It can make your reactions seem unnatural and less genuine. Instead, use your plan as a guide to keep the conversation flowing and allow for spontaneous, real-time reactions as you unveil the product.

It also helps to visualize the unboxing sequence. Decide which parts of the packaging and product you want to highlight first to gradually build excitement and reveal key features.

Step 3. Set the stage

The place where you record your video plays a big role in how it looks. Pick a background that complements your product and doesn’t distract your viewers. Or you can use a photo light box to create a focused space that keeps all eyes on the product.

What typically works best is a clean, organized area that matches the product’s style. For instance, you can design an elegant setup for luxury items or a natural backdrop for eco-friendly products.

Add to that, good lighting is important for a high-quality video, as it removes harsh shadows and ensures that every detail of your product is clear. Natural light from a window often works fine, but simple lighting gear like a ring light gives you consistent, flattering lighting.

While you don’t need expensive professional equipment to start, it’s important to invest in gear that gives you clear visuals and audio. Consider getting the following:

• A modern smartphone camera that records high-definition videos
• A tripod or a clamp to avoid shaky footage
• A good external microphone for crisp, clear sound

Step 4. Record the unboxing process

The main event of your unboxing video is the reveal itself, so it’s best to do this part thoroughly. Use the format below as a guide:

1. Describe the packaging

Talk about its design, the materials, and anything unique about it. This adds depth to your video and shows viewers the thought that went into the product’s presentation.

2. Unbox the product

Slowly and carefully take the product out of its packaging to build excitement and meet your viewers’ anticipation. Take your time to showcase all the different parts and features as they appear.

As you unbox, capture your genuine, real-time reactions and your first impressions of how the product looks and feels. This honest feedback gives viewers an authentic sense of the product.

3. Shoot different angles

Use a variety of camera angles to keep your video dynamic and make viewers feel like they’re right there with you. Consider using the following:

• Top angle. Use the top angle to show the unboxer’s point of view.
• Wider shots. Leverage wider shots to give context to your entire setup.
• Side angles. Side angles provide more perspectives of the unboxing process.
• Close-up shots. Close-up shots allow viewers to see textures, intricate details, and small designs they can miss in wider shots.

For a more advanced touch, you can use multi-camera setups to show multiple angles simultaneously. You can then use the footage to create split-screen views of both the product and your reaction to make it more engaging.

4. Use or wear the item

Demonstrate how to use or wear your product to show your viewers how it works or how it looks in real time. Remember, they can’t touch and see the items before they purchase them, so it’s important to provide them with accurate information.

For instance, if you’re unboxing a cosmetic product, like a blush, apply it to your cheeks to show customers how it would look on people with the same skin color.

Better yet, ask your friends and family who have different skin colors to model for you to show how versatile your makeup blush is. To take it further, wear it outside the studio so they can see how it looks in natural lighting.

Capture customers one unboxing video at a time

Unboxing videos are pieces of engaging content that give viewers a preview of products. People watch these videos to mainly seek a realistic, detailed description of the items they’re considering buying.

For a business owner, unboxing videos increase brand awareness to attract more potential customers. These videos also help set them apart from the competition.

Start creating unboxing videos now and open life-changing opportunities for your brand.

Work with Network Solutions as you begin expanding your reach. We offer a selection of digital marketing solutions, from an AI website builder to website hosting services.

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