Key takeaways:
- A .xyz domain extension is popular with startups, tech companies, and creators.
- Since .com is often taken, a .xyz domain is a good substitute due to its availability and flexibility.
- The .xyz is best suited for tech start-ups, creative ventures, and innovative projects.
Your domain name is often the first contact people have with your brand online. It builds your distinctive online identity. However, some ventures may be too non-conventional, experimental, or unique for popular extensions like .com, .net .org, or .info. They need a domain that matches the ingenuity of their ideas.
Enter the .xyz domain—a domain extension that offers a solution for those seeking to boost their online presence and credibility while crafting a modern and memorable brand.
Learn why a .xyz domain is an optimal choice for creating a distinctive and memorable online presence, particularly for innovative businesses and individuals. It provides you with actionable insights on how to select the perfect domain name to enhance brand recognition and credibility in the digital space.
What is a .XYZ domain?
A .xyz domain extension is a generic top-level domain (gTLD) that is popular among startups, tech companies, and content creators. They were introduced by the Internet Corporation for Assigned Names and Numbers (ICANN) on June 2, 2014, to expand the domain naming system. Its prominence surged when Google adopted “abc.xyz” for its parent company Alphabet Inc., cementing .xyz’s status as a trendy and credible domain choice in the digital realm.
It’s more flexible than traditional options like “.com” since it’s open to anyone, has high domain name availability, and is considered a modern alternative to other TLDs. In an interview with Michael Chattan, senior director of domain operations at Network Solutions, he explains that “.com is still the most popular TLD (top-level domain). Not only is it what most people instinctively type, it’s also great for SEO. The challenge? Most of the good ones are taken.”
This is where newer extensions like .xyz come in.
Why choose a .XYZ domain name?
Since .xyz isn’t a common extension you’ll see when you search for websites online, you might have questions about it, including why you should choose it. Plenty of website owners register a .xyz domain because:
- It provides more domain name options
- It’s versatile
- It shows credibility and professionalism
- It drives targeted traffic to your site
- It helps with global reach
- It improves your brand recognition
It provides more domain name options
Many short or catchy .com names are already taken, but .xyz gives you more choices.
You can still find unique and easy-to-remember names without spending a lot. This makes it great for new businesses or personal projects that want a strong online identity.
It’s versatile
A .xyz domain works for almost any kind of website — business, blog, portfolio, or startup.
It’s not limited to one country or industry, so you can use it for anything and reach anyone. That’s why people from tech founders to artists love using .xyz for their online projects.
It shows credibility and professionalism
With a .xyz domain, you communicate that your business is part of the new wave of innovative companies shaping the future. It shows your willingness to embrace the new and uncharted.
It drives targeted traffic to your site
A web address ending in .xyz is unexpected, different, and piques interest — exactly the kind of reaction you want from potential visitors. With a .xyz domain, your website stands out, attracting curious visitors specifically seeking the new, the bold, and the original.
It helps with global reach
Since the .xyz websites aren’t tied to any specific country or type of business, they can potentially rank well globally. This wide-ranging appeal can increase your site’s visibility across different regions and allow traffic diversity.
It improves your brand recognition
A .xyz domain is unique, concise, and memorable. It easily stands out from other domain extensions, therefore it’s easier for your audience to recall and revisit your site.
Who uses .XYZ domains?
Although .xyz domains were designed so anyone can register them, that doesn’t mean everyone should register them. There are situations and entities better fitted for it, such as:
- Tech startups. Seeking a domain that reflects innovation and a tech-savvy image.
- Creative individuals. Artists, designers, and writers looking for a domain that’s as unique as their portfolio.
- Personal blogs and brands. Professionals who want a memorable and modern online identity.
- New ventures. Businesses of all sizes need a universal, non-restrictive domain.
- Innovative projects. Initiatives aiming to stand out with a fresh and non-conventional online presence.
- Blockchain and crypto communities. Those who prefer a domain that aligns with the cutting-edge nature of their industry.
- Educational platforms. Online learning resources want a domain that suggests openness and accessibility.
- Global entities. Organizations seeking to establish an international presence without regional limitations.
- Experimental ventures. Projects that defy traditional categories and seek a digital space that expresses their novelty.
6 tips to keep in mind when picking a .XYZ domain name for your business
Once you’ve decided an .xyz domain is exactly what you need, the next step is to create your domain name.
Jeff Houser, the director of product support at Network Solutions, explains that choosing the right domain name is a critical part of establishing an online presence for both a business and its owner. He said, “A domain name is not just an address; it’s a reflection of a brand, a key component of its marketing strategy, and a crucial factor in a website’s search engine optimization (SEO). Factors like length, appropriateness, and whether that name is easy to remember can make a world of difference to potential customers surfing the web. The wrong domain name can be a problem, or maybe just a little off.”
If you focus too much on the extension and neglect your domain name, you might end up with something silly. In contrast, Alphabet Inc.’s “abc.xyz” turned out very clever with proper planning and decision-making. It just shows this step’s importance.
Here are six tips to help you choose your .xyz domain name:
- Make your domain name relevant
- Keep it short and simple
- Avoid numbers and hyphens
- Make sure it’s easy to pronounce
- Check if it’s available
- Register it right away
Tip 1. Make your domain name relevant
You need to choose the right domain name. It needs to mirror what your business stands for, showing the essence of your services or products. For instance, if you’re an IT services company named “QuantumSolutions”, you may want to have “quantumsolutions.xyz” as your domain name.
Michael Chattan also shared his insights on how to choose a domain. According to him, “Your domain is more than an address. It’s your online identity. And just like you wouldn’t open a storefront without a sign, you shouldn’t launch a brand with a confusing or unprofessional domain.” He highlights the importance of cohesion in your branding, so your domain should ideally match your company’s name.
Now, a .xyz domain isn’t as common as a .com, so your intended name has bigger chances of being available. However, if the exact match to your brand is taken for some reason, you can use Network Solution’s AI Domain Name Generator tool to simplify the name selection process and find alternatives that still fits your branding.
Tip 2. Keep it short and simple
Brevity is the soul of wit, and it’s also key for domain names. The shorter and catchier it is, the faster it’ll stick to your customers’ minds.
Jeff enlightens us about short and simple domains, saying, “Most have probably heard of an elevator pitch, but a domain name is more like an escalator pitch: users can scroll past so quickly that SMBs only have time to say a word or two before they’re gone. As a result, it’s critical that their domain names clearly represent their business or brand in a concise, memorable way.”
Let’s say you want to start a blog about art. You could register “artbeat.xyz” or “paintpop.xyz” as your domain name.
Tip 3. Avoid numbers and hyphens
Numbers, hyphens, and special characters can complicate your domain name. These make it difficult for website visitors to type your name on search engines. Take a look at the domain name “gaminglifethree65.xyz”. It’s confusing for users. Which number do they spell out? Which one should be symbols? Mixing words and digits makes it harder to type and recall.
It’s also discouraged to use hyphens in domain names. These are also special characters that could confuse the website visitor when typing in the search bar.
To learn more, read our article Using Hyphens in Domain Names: Pros and Cons Explained
Tip 4. Make sure it’s easy to pronounce
If it’s easy to say, it’s easy to remember. Choose a name that rolls off the tongue.
According to Jeff, “Phonetics can be key: picking a domain name that is both easy to remember and easy to spell out in a search bar optimizes the chances of someone finding your business again after hearing about it through word of mouth.”
The domain name “soundbite.xyz” is easier to say compared to “makegoodmusic360.xyz”. Besides the easier memory recall, it helps word-of-mouth marketing, which customers trust more.
Tip 5. Check if it’s available
Domains have limited availability, so always check if your chosen name is free to take. It has to be unique to you. You can use Network Solution’s domain search tool to ensure your chosen .xyz domain isn’t already taken. Be sure to also check the domain prices so you have an idea if it’s within budget.
Tip 6. Register it right away
Found the perfect match? Register it immediately to make it exclusively yours. Domains are unique, and once they’re registered, no one else can own them unless they’re released or sold by the owner. You don’t want to miss out on the perfect domain just because someone else swiped it before you did.
.XYZ domain price vs. other domain extensions
Below is a snapshot of registration and renewal pricing for the .xyz domain compared to other domain names. Use this as a general guide — actual prices may vary depending on promotions, currency, additional services, or regional offers.
Domain extension | First-year registration price* | Renewal price* |
|---|---|---|
.xyz | $14.99 for first year registration | Renews at $39.99/year |
.com | $11.99 for first year | Renews at $28.99/year |
.net | $14.99 for registration (promotional) | Renews at $32.99/year |
.org | $9.99 for first year | Renews at $34.99/year |
*Prices as published at time of writing and subject to change.
Disclaimer: These prices are for typical one-year domain registration and renewal. Some registrars offer promotional rates but may only apply for the first year and may come with conditions (e.g., required hosting plan, limited term). Always check the registrar’s website for up-to-date and region-specific pricing before purchasing.
Frequently asked questions
A .xyz domain is a flexible web address used for anything—business sites, portfolios, apps, and startups—by people who want a short, modern name.
Yes. Safety depends on the site owner, not the extension. Look for HTTPS, a clear brand, and common-sense trust signals.
The .xyz top-level domain is operated by XYZ Registry (XYZ.COM LLC), founded by Daniel Negari.
It’s priced to be widely accessible, with frequent first-year promos. Renewal rates are still typically competitive.
Yes. It’s used by startups, creators, and tech brands that want a clean, modern identity.
.com is the most recognized; .xyz offers more name availability, modern vibes, and lower cost. Choose based on brand fit and the name you can get.
Yes. You can create professional email through your registrar or hosting provider.
Unleash the power of a .XYZ domain
.xyz domain names provide your business with a modern, global brand image that stands out. They’re versatile, fitting a wide range of industries and ideas, connecting audiences looking for the next innovation. Plus, they’re short and memorable, making it easy for customers to find and remember your website.
If you’re a visionary, a creator, or a firm that dares to dream big, let a .xyz domain be the foundation of your digital identity. Register the perfect domain name with Network Solutions and enjoy our other services.
Stand out. Choose .xyz today for your innovative or personal brand, and if you need more guidance, you can read How To Register a Domain Name to know your next steps.
