Your domain name is often the first contact people have with your brand online. It doesn’t just separate you from the masses, it builds your distinctive online identity. However, some ventures may be too non-conventional, experimental, or unique for popular extensions like .com, .net .org, or .info. They need a domain that matches the ingenuity of their ideas.
Enter the .xyz domain—a domain extension that offers a solution for those seeking to boost their online presence and credibility while crafting a modern and memorable brand.
In this article, you’ll learn why a .xyz domain is an optimal choice for creating a distinctive and memorable online presence, particularly for innovative businesses and individuals. It provides you with actionable insights on how to select the perfect domain name to enhance brand recognition and credibility in the digital space.
.xyz: The ideal domain for your innovative business
A .xyz domain extension is the generic top-level domain (gTLD) for every website, everywhere. They were introduced by the Internet Corporation for Assigned Names and Numbers (ICANN) on June 2, 2014, to expand the domain naming system to enhance competition and choice.
Designed to be flexible, it quickly became a hit for its universality and memorability, appealing especially to:
- Tech startups. Seeking a domain that reflects innovation and a tech-savvy image.
- Creative individuals. Artists, designers, and writers looking for a domain that’s as unique as their portfolio.
- Personal blogs and brands. Professionals who want a memorable and modern online identity.
- New ventures. Businesses of all sizes need a universal, non-restrictive domain.
- Innovative projects. Initiatives aiming to stand out with a fresh and non-conventional online presence.
- Blockchain and crypto communities. Those who prefer a domain that aligns with the cutting-edge nature of their industry.
- Educational platforms. Online learning resources want a domain that suggests openness and accessibility.
- Global entities. Organizations seeking to establish an international presence without regional limitations.
- Experimental ventures. Projects that defy traditional categories and seek a digital space that expresses their novelty.
Its prominence surged when Google adopted “abc.xyz” for its parent company Alphabet Inc., cementing .xyz’s status as a trendy and credible domain choice in the digital realm.
4 essential benefits of a .xyz domain extension
While .xyz domains appeal to business ventures looking for flexibility and universality, it also presents other benefits to your website. We’ll use this section to run down the four main reasons why you should register a .xyz TLD.
Makes you look credible and professional
With a .xyz domain, you communicate that your business is part of the new wave of innovative companies shaping the future. It shows your willingness to embrace the new and uncharted.
Drives targeted traffic into your site
A web address ending in .xyz. is unexpected, different, and piques interest — exactly the kind of reaction you want from potential visitors. With a .xyz domain, your website stands out, attracting curious visitors specifically seeking the new, the bold, and the original.
Boosts your search engine rankings
A .xyz domain itself doesn’t automatically improve SEO since search engines treat TLDs equally in terms of ranking. But there are indirect ways it can contribute to your overall SEO strategy.
Since the .xyz websites aren’t tied to any specific country or type of business, they can potentially rank well globally. This wide-ranging appeal can increase your site’s visibility across different regions and allow traffic diversity.
Improves your brand recognition
A .xyz domain is unique, concise, and memorable. It easily stands out from other domain extensions, therefore it’s easier for your audience to recall and revisit your site.
6 tips to keep in mind when picking a .xyz domain name for your business
1. Make your domain name relevant
You need to choose the right domain name. It needs to mirror what your business stands for, encapsulating the essence of your services or products. For instance, if you’re an IT services company named “QuantumSolutions”, you may want to have “quantumsolutions.xyz” as your domain name. You can use Network Solutions’s AI Domain Name Generator tool to simplify the name selection process.
2. Keep it short and simple
Brevity is the soul of wit, and it’s also key for domain names. The shorter and catchier it is, the faster it’ll stick to your customers’ minds. Let’s say you want to start a blog about art. You could register “artbeat.xyz” or “paintpop.xyz” as your domain name.
3. Avoid numbers and hyphens
Numbers, hyphens, and special characters can complicate your domain name. These make it difficult for website visitors to type your name on search engines. Take a look at the domain name “gaminglifethree65.xyz”. It’s confusing for users — which number do they spell? Mixing words and digits makes it harder to type and recall.
4. Ensure it’s easy to pronounce
If it’s easy to say, it’s easy to remember. Choose a name that rolls off the tongue. The domain name “soundbite.xyz” is easier to say compared to “makegoodmusic360.xyz”. Besides the easier memory recall, it helps word-of-mouth marketing, which customers trust more.
5. Check if it’s available
Domains have limited availability, so always check if your chosen name is free for the taking. It has to be unique to you. You can use Network Solutions’s search tool to ensure your chosen .xyz domain isn’t already taken.
6. Register it right away
Found the perfect match? Register it immediately to make it exclusively yours. Domains are unique digital addresses and it’s registered, no one else can own it unless it’s released or sold by the owner. You don’t want to miss out on the perfect domain just because someone else swiped it before you did.
Unleash the power of a .xyz domain
.xyz domain names provide your business with a modern, global brand image that stands out. They’re versatile, fitting a wide range of industries and ideas, connecting audiences looking for the next innovation. Plus, they’re short and memorable, making it easy for customers to find and remember your website.
If you’re a visionary, a creator, or a firm that dares to dream big, let a .xyz domain be the foundation of your digital identity. Register the perfect domain name with Network Solutions and enjoy our other services. Check out our domain privacy tool and SSL certificates for security measures against malicious activities.
Stand out. Choose .xyz today for your innovative or personal brand.
