Emails are an integral part of business operations. Small business owners would be glad to learn that 95% of consumers check their email every day and 61% of these consumers enjoy reading your promotional emails weekly. Doesn’t that just encourage you to keep sending out those marketing emails to your prospects and loyal customers? However, there is a stark contrast to which kind of emails consumers are willing to open. A whopping 75% of consumers believe that a company’s email address should match its domain name. This shows that when a business uses a generic email address to communicate to customers, there is close to a null chance that their emails will be tossed to the recycle bin or worse, will go straight to spam. The good news is that there is a clear-cut way to address that problem: get a professional email address that will match your business name.
Getting a business email address is one of the best investments you can make to grow your brand online. While some business owners feel that a free generic email address is enough to connect to their audience, the smarter ones know that a business email is more than just for mere customer communication. Find out how a business email address contributes to brand identity, professionalism, and security through the points below:
Benefits of a business email address for your small business
Professionalism and Credibility
Using a business email address, such as “[email protected],” adds a level of professionalism and credibility to your communication. It portrays a more serious and trustworthy image compared to using personal email accounts for business purposes.
Brand Consistency
A business email address aligned with your domain name helps maintain brand consistency across all communication channels. It reinforces your brand identity and reinforces a cohesive and professional image in the minds of clients, partners, and customers.
Improved Deliverability
Business email addresses have better deliverability rates compared to generic email providers. They are less likely to be marked as spam and have higher chances of reaching the intended recipients’ inboxes, ensuring that your important messages are received and read.
Security and Privacy
Using a business email address provides an added layer of security and privacy. Professional email services often offer enhanced security features, such as encryption and two-factor authentication, to protect sensitive business information and communications.
Another advantage of having multiple domain-based email addresses is that distinct email accounts will help you organize separate areas of your business into buckets and provide opportunities for better collaboration with colleagues.
Scalability and Professional Growth
A business email address allows for scalability as your business grows. You can easily add new email accounts for employees, departments, or specific purposes, ensuring smooth communication within the organization and projecting a professional image externally.
Customer Trust and Brand Perception
A professional email address instills customer trust. It assures clients that they are dealing with a legitimate business, fostering a sense of confidence in your brand and encouraging stronger customer relationships.
Email Organization and Management
Business email services typically offer advanced email management features, including folders, filters, and sorting options. These features help streamline email organization, making it easier to manage and prioritize incoming messages efficiently.
In summary, a business email address enhances professionalism, credibility, brand consistency, deliverability, security, and privacy for small businesses. It supports business growth, improves customer trust, and offers efficient email management capabilities, making it a valuable asset for any small business.
