Everything about your Web site - including the content, the way it looks, and the way it works - is determined by the Web site design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.

When you're ready to build a website, you have several options. If you are not familiar with HTML programming language and Web design applications, there are a number of other options for creating your Web design:

1. Hire a professional Web site design expert to create and build a unique Web site.
2. Create your own Web site design using off-the-shelf software such as FrontPage® or Dreamweaver®. (These software packages do require technical expertise.)
3. Use online Web site design tools with pre-set and/or customizable Web design templates to customize with your company colors, graphics and text.

The degree of customization included in your Web site design will determine the speed and cost of getting your site up and running.

As important as having a great domain name, professional web design can help you:

• Satisfy customers. Professional Web design meets the needs of your visitors – telling them quickly what they want to know without unnecessary and confusing design items. Making sure the navigation in your Web site design is predictable, consistent and easy to understand will help build a positive relationship with your visitors.
• Attract search engines. No matter how appealing your Web site design looks, it won't show up on the search engine results pages if it's not coded in a way that the search engines can read.
• Avoid technical glitches. It doesn't take much to turn a customer away. Lengthy loading times, broken links and dropped images are just a few of the web design issues that can be remedied by a professional Web design service.

By reaching out to customers and search engines alike, Web site design serves an important dual purpose that has a great impact on your online sales.

Network Solutions provides customized, professional Web design packages that allow you to have a professional website design worthy of representing your company. You may choose to work one-on-one with a professional Web design expert to design and build your website using the latest Web site design techniques, or you may take a more hands-on approach and use customizable Web site design templates to build the website yourself. Either way, Network Solutions professional Web design tools and Web hosting packages can help to ensure that your Web site design looks great and does exactly what it is meant to do: meet the needs of your customers.

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