Key takeaways:
- AI tools free up time by automating repetitive tasks rather than replacing designers completely.
- There’s no one-size-fits-all solution. Consider your goals, experience level, and workflow when picking a tool.
- AI doesn’t understand context, emotion, or branding nuances like a human designer does. Vision, storytelling, and personal touch still come from the user.
Graphic design is all about creativity. But tasks like resizing images, choosing colors, and creating templates can take up valuable time, leaving less room for important tasks—designing.
That’s where AI tools for graphic design come in. By automating repetitive tasks they help you work faster and stay focused on your creative vision. From enhancing productivity to ensuring consistent branding, AI is changing how designers approach their work.
This article will explore what AI design tools are, why they’re worth using, and what features to look for. We’ll also introduce some of the best tools available to help you streamline your process and easily bring your ideas to life.
What are AI tools for graphic design?
AI tools are software applications powered by artificial intelligence that automate or assist with tasks. In graphic design, AI tools can quickly suggest layouts, generate images from text prompts, remove backgrounds, or create entire brand kits. Instead of replacing creativity, these digital assistants help you save time and bring your ideas to life more efficiently.
Why AI tools for graphic design are worth using
AI design tools elevate the way you work, think, and create. From improving workflows to maintaining consistency, here are the key benefits AI brings to the design process:
- Speed up your workflow. AI easily handles tedious tasks like cropping, background removal, and image cleanup, helping you meet deadlines without burning out.
- Jumpstart your creativity. AI tools can turn simple prompts into layouts or full designs, giving you a head start when inspiration is running low.
- Keep your branding consistent. AI-assisted design suggestions help keep visuals on-brand across platforms.
- Make design accessible to everyone. AI allows users with minimal design skills to produce professional results.
- Focus on big ideas. AI automates repetitive steps, freeing your brain to focus on the strategic side of design.
- Scale without overhead. AI tools help you produce assets at scale without hiring a whole design team.
7 best AI tools for graphic design in 2025
Finding the perfect AI graphic design tool doesn’t have to be overwhelming. We’ve narrowed it down to seven best AI graphic design tools that will help you create stunning visuals:
- Canva
- Adobe Firefly
- Khroma
- Looka
- Designs.ai
- Microsoft Designer
- Uizard
Note: The prices mentioned in this article are current at the time of writing and may change. For updated pricing, please check the official product or service pages.
Tool | Features | Price | Ideal users |
Canva (with Magic Studio) | AI-powered Magic Design, Magic Write, and Magic Edit for quick content creation Intuitive drag-and-drop editor for effortless customization Thousands of templates, with access to a vast library of stock images, fonts, and graphics Advanced text editing and AI-generated content suggestions | $15/month (Canva Pro); free plan available | Social media managers, small businesses, and anyone needing quick design assets |
Adobe Firefly | Text-to-image AI tool for generating high-quality visuals from text prompts Generative Fill feature for image editing and enhancing photos Vector recoloring for design consistency Seamless integration with Adobe Creative Cloud apps like Photoshop and Illustrator | $9.99/month (Firefly Standard) | Professional designers, agencies, and anyone already using Adobe Creative Cloud |
Khroma | AI-driven color palette generation based on user preferences Machine learning to suggest personalized color schemes Easy-to-use interface for fast color exploration | Free; no paid plans or subscriptions available | Brand designers, marketers, and anyone needing personalized color palettes |
Looka | Automated logo design creation, perfect for quick branding Automatic brand kit generation, including colors, fonts, and templates User-friendly interface with fast customization options | Logo package at $20; brand kits subscription at $96/year | Entrepreneurs, small businesses, and marketers looking for fast brand identity creation |
Designs.ai | All-in-one design suite offering logo design, video creation, and speech synthesis AI-assisted video editing for quick content creation Collaborative features for team projects and marketing campaigns | Free trial available; $29/month (Basic plan) | Marketers, small businesses, and content creators needing multi-format design outputs |
Microsoft Designer | DALL·E-powered text-to-image generator for visual content creation AI-driven design layouts for social media posts and presentations Integration with Microsoft tools like PowerPoint and Word for seamless workflows Simple interface for business users with minimal design experience | Free version with limited credit; plan starts at $9.99/month. | Business professionals, teams, and casual users wanting simple designs with Microsoft integration |
Uizard | Converts hand-drawn wireframes and text prompts into interactive digital prototypes AI-powered tools for creating UI/UX designs with ease Collaborative features for team projects and real-time editing | $12/month (Paid plan); free plan available | UX/UI designers, product teams, and startups needing quick wireframe-to-design conversion |
1. Canva (with Magic Studio)
Canva is a user-friendly design platform that allows you to quickly create professional-quality visuals. It uses Magic Studio, its own AI-powered tool that assists in your creative tasks. The tool simplifies design creation and content generation, making it perfect for businesses and entrepreneurs who need fast, high-quality content for social media, presentations, and marketing materials.
What Canva can do for you:
- Automatically generate designs and content based on your text inputs.
- Resize images and graphics for social media and other creative projects.
- Remove backgrounds with one click for cleaner visuals.
- Access thousands of customizable templates, fonts, and stock images.
- Create videos and animated content with AI-powered editing tools.
Pricing
Free plan available with limited features. Paid plans start at $15/month for Canva Pro.
Pros:
- An intuitive interface that’s ideal for beginners.
- A huge library of templates and design assets.
- Software that produces AI-generated designs and text suggestions without delay.
Cons:
- Some features are only available in the paid version.
- AI suggestions may feel generic at times.
Best for:
Social media graphics, infographics, and quick brand assets.
2. Adobe Firefly
Adobe Firefly offers powerful AI tools like text-to-image generation and Generative Fill (a feature that automatically fills in missing parts of an image) that seamlessly integrates into Adobe’s Creative Cloud. It’s ideal for professional designers and businesses that rely on Adobe products and need to enhance their creative workflows with AI-driven features for efficiency and consistency.
What Adobe Firefly can do for you:
- Transform text prompts into images with text-to-image generation.
- Edit images with Generative Fill, automatically filling in missing parts of an image.
- Recolor vector graphics to match brand aesthetics or design styles.
- Ensure your content is safe for commercial use with Adobe’s licensed assets.
Pricing:
Adobe Creative Cloud subscriptions include Adobe Firefly. Prices start at $9.99/month for individual plans.
Pros:
- Includes deep integration with other Adobe software.
- Provides professional-grade tools with advanced features.
- Features AI tools that save time in editing and design tasks.
Cons:
- The price may be steep for casual users.
- It requires Adobe software knowledge.
Best for:
Professional designers, teams, and those already using Adobe Creative Cloud.
3. Khroma
Khroma is an AI-powered color palette generator that helps designers and marketers create unique, personalized color schemes based on their preferences. Perfect for entrepreneurs and small businesses building a brand identity, it offers intuitive color suggestions to ensure consistency and harmony in your branding materials.
What Khroma can do for you:
- Generate color palettes based on your personal preferences or brand identity.
- Suggest complementary colors for consistent design.
- Quickly test color combinations to see how they work together in designs.
Pricing:
Khroma is still in beta, and currently, no paid plans or subscriptions are associated with the tool.
Pros:
- Features smart recommendations of AI-generated palettes based on personal preferences.
- Helps with consistent and harmonious color choices.
- Presents a fast and easy-to-use interface.
Cons:
- Limited to color palettes and doesn’t offer full design features.
- Might not work well for those who prefer traditional color theory.
Best for:
Brand designers and anyone focused on color scheme creation.
4. Looka
Looka is a fast and easy-to-use AI tool that creates logos and complete brand kits for businesses. Entrepreneurs and small business owners can quickly generate logos and choose colors or fonts, allowing you to establish a professional brand identity without needing advanced design skills.
What Looka can do for you:
- Automatically create logos based on your business name and preferences.
- Generate complete brand kits, including business cards, letterhead, and email signatures.
- Provide easy-to-download files for web and print usage.
- Customize logos and branding elements to match your vision.
Pricing:
Logo packages start at $20, with brand kits subscription available from $96/year.
Pros:
- Promotes functionality for a quick logo and branding kit generation.
- Includes customizable and scalable designs.
- Features affordable pricing for small businesses.
Cons:
- Limited customization options compared to high-end design software.
- Basic features can feel too template-driven.
Best for:
Entrepreneurs and small businesses who want to create a brand identity quickly.
5. Designs.ai
Designs.ai is an all-in-one AI design suite that automates branding, logo creation, video production, and more. This tool is perfect for businesses and marketers who need quick, professional design outputs across multiple formats.
What Designs.ai can do for you:
- Create logos, videos, banners, and other visual assets using AI.
- Use AI to generate speech for marketing and video content.
- Edit and refine designs quickly without needing design expertise.
- Automatically produce multi-format content, including social media posts and videos.
Pricing:
Plans start at $29/month for the basic package.
Pros:
- Has an all-in-one tool for multiple design formats.
- Provides fast output with minimal user input.
- Includes features that are great for marketers needing consistent design assistance.
Cons:
- Not as customizable as more specialized design tools.
- AI designs can sometimes lack originality.
Best for:
Marketers and small businesses needing a quick, all-in-one design solution.
6. Microsoft Designer
Microsoft Designer uses DALL·E-powered AI to help create stunning visual content from text prompts. Integrated with Microsoft 365 tools, which provide a comprehensive suite of productivity applications like Word, Excel, and PowerPoint, it’s perfect for users who need to quickly generate content such as images, icons, or wallpapers without the need for advanced design knowledge.
What Microsoft Designer can do for you:
- Generate images and designs from simple text prompts using DALL·E technology.
- Customize AI-generated designs with Microsoft’s integrated tools.
- Generate professional-looking slides, social media content, and graphics in seconds.
- Sync designs with Microsoft Word, PowerPoint, and other Office tools for seamless workflows.
Pricing:
Microsoft Designer has a free version with limited credit. The paid version starts at $9.99/month.
Pros:
- Provides seamless integration with Microsoft products.
- Features a user-friendly interface for those familiar with Microsoft apps.
- Includes scaling options that make it great for business users.
Cons:
- Limited design features compared to specialized tools.
- AI-generated designs can feel generic.
Best for:
Business professionals, teams, and casual users who want simple designs with Microsoft integration.
7. Uizard
Uizard is an AI tool that turns hand-drawn wireframes or simple text prompts into fully functional digital prototypes. It’s an invaluable tool for entrepreneurs, product teams, and UX/UI designers who must rapidly prototype and test ideas before investing in full development.
What Uizard can do for you:
- Convert rough wireframes into interactive, digital prototypes.
- Generate UI/UX designs from simple text descriptions or sketches.
- Collaborate with your team in real time, sharing feedback and edits.
- Test and refine product design ideas before committing to development.
Pricing:
A free plan with limited features is available. Paid plans start at $12/month.
Pros:
- Has immediate wireframe-to-design conversion functions.
- Provides features that are useful for startups and product teams.
- Supports functionality that promotes team collaboration.
Cons:
- Limited design capabilities beyond wireframes.
- Can feel basic for more advanced design needs.
Best for:
UX/UI designers and product teams looking to prototype quickly.
How to choose the right AI design tool for your needs
With so many available AI tools, it can be tough to figure out which one best suit your needs. The best tool shouldn’t be the flashiest but rather one that meets your specific requirements.
Here are a few things to consider when choosing the right AI design tool:
- Know what you need it to do. Separate software provides different tools such as designing logos, creating social media content, editing images, or prototyping app layouts. Look for a tool with features suited to your specific type of work.
- Consider your skill level. Professional designers require tools with robust features, like Adobe Firefly. Beginner-friendly software like Canva or Looka might be suited for those looking for user-friendly design software. Choose one that matches your comfort level.
- Check for brand-friendly features. If consistency is important for you, look for AI tools that let you save and apply brand colors, fonts, and templates across all your designs.
- Look into licensing and commercial use. Some tools include an end user license agreement (EULA) that gives them ownership of designs made within the software. Ensure that you can legally use the images or designs you create for business purposes.
- Think about scalability. If you’re creating content regularly or across multiple platforms, pick a tool that helps you generate assets in batches. It’s also useful if it can convert designs across formats easily.
- Test the interface. A powerful tool isn’t helpful if it’s frustrating to use. Try out free versions or demos to ensure the UI feels intuitive and fits your workflow.
- Factor in cost against value. Some AI tools offer impressive features for free, while others require a subscription. Don’t just look at the price. Consider how much time or effort it’ll save you in the long run.
What AI design tools can’t replace in the creative process
AI is a powerful tool—it can generate impressive visuals and make smart suggestions. However, it doesn’t understand nuance, emotion, or cultural context like a human does. It won’t replace a designer’s eye for detail or a brand strategist’s understanding of audience psychology. AI also can’t fully grasp the story behind a business or the values that drive a personal brand. AI can help you design faster, but the vision, purpose, and personality behind great design still come from you.
Transform your creative journey with AI design tools
Your creative journey is about turning ideas into reality, and AI design tools are here to make that easier. Whether you’re refining your drawing skills, crafting designs with standout visual appeal, or exploring fresh possibilities, AI helps you create with confidence.
Experiment with the tools we’ve shared and find the one that sparks your creativity. If you’re building a website, platforms with built-in AI design tools can make things easier, and Network Solutions’ design templates are a great way to get started or find inspiration. You’ve got everything you need—dive in and start creating!
Frequently asked questions
Definitely! They automate tasks like background removal and image enhancement. They also spark fresh ideas through AI-generated designs. This leaves you free to focus on your creative vision instead of busy work.
Not at all. Suggestions and templates act as starting points. You’ll still need to shape the outcome to make it unique. Think of them as an extra set of hands that let you explore new ideas more freely.
Absolutely. Most AI platforms let you store your brand fonts, colors, and other assets for easy reuse, keeping your designs polished and professional across projects.
AI is changing how designers work, but not to the point of replacing them. While AI tools can handle repetitive tasks and generate basic visuals, they rely on human creativity, intuition, and strategic thinking.
In most cases, yes. But it depends on the tool you’re using and how the image was created. Platforms like Adobe Firefly or Canva offer commercially safe content that you can use for your business. However, not all tools guarantee this protection, especially if developers trained them on copyrighted materials. Always check the licensing terms of the platform before using AI-generated visuals in your work.