How To Sell on eBay: Easy Steps, Pros and Cons, Tips and More 

Key takeaways:

• Scaling your eBay business strategically is key for growth and sustainability.
• Building a strong reputation on eBay is important for long-term success.
• Managing returns and disputes is important for maintaining a positive seller rating and protecting your business.

Founded in 1995, eBay has truly flourished as an online marketplace for many buyers and sellers. With its large customer base and global reach, it has become an accessible platform to those interested in online selling.

Navigating this marketplace platform can be challenging at first, considering its many features.

In this blog, you’ll learn how to start selling on eBay, including important considerations and tips to make the most of your listings.

How to start selling on eBay

Looking to turn your old items into cash or launch your online business? We’ll guide you through the basics of selling on eBay, from creating an account to optimizing your listings.

1. Create your eBay seller account

To start selling on eBay, you have to create a seller account. The process involves a few steps, including registering for an eBay account, choosing an appropriate selling plan, and verifying your identity. You’ll also need to set up payment methods so you can receive payments when making sales.

Register for an eBay account

To create an account, you’ll need to do the following:

1. Go to eBay’s registration page, either through their website or mobile app.
2. Enter your business name and email address.
3. Choose a password and make sure it’s a strong password
4. Input your business location.
5. Select “Create account”.
6. (Optional) Enter a username. You can change this later.

Once you’ve finished creating your account, you’ll be taken to eBay’s homepage. Here, you can explore the marketplace and begin listing your items.

Choose the right selling plan

eBay offers different selling accounts, which can be either for personal or business use. They differ in the number of monthly listings you can create, along with the fees for each listing.

If you’re a casual seller planning to list fewer than 250 items per month, you can start with a personal account. In addition to the 250-item limit, as a personal account holder, you can add up to 12 pictures per listing for free.

However, you’ll need a store subscription if you plan to have multiple listings or more advanced features. eBay will help you choose the best one for your needs with detailed information on its different selling plans.

Verify your identity and banking details

To ensure security within the marketplace, eBay will prompt you to verify your identity and confirm your email address and phone number. As an individual seller, you need to provide your full name, address, date of birth, and social security number.

Afterward, you’ll be asked to verify your bank account. To do so, you’ll be asked to provide the name on the checking account, bank name, routing number, and account number.

2. List your products on eBay

Once you’ve set up your eBay seller account, you can start listing your products for your eBay store. You’ll need to create product listings with clear titles, choose relevant categories, and upload high-quality images. You’ll also need to write catchy product descriptions highlighting your products’ key features and benefits.

To effectively list your products, it’s important to accompany your items with detailed descriptions. Take note of the following points when doing so.

• Start by choosing an appropriate category so buyers can easily find your product on eBay. Next, create a clear title that accurately describes what you’re selling.
• Clearly describe the product’s condition, features, and benefits directly. Be transparent in your descriptions and avoid technical terms that will confuse potential buyers.
• Include high-quality images to show your product from different angles, showcasing its main features.

Consider also using eBay’s listing tools for product descriptions, such as using videos or templates to increase your items’ visibility in eBay search results.

3. Set your pricing and shipping options

Setting competitive prices helps you attract buyers. Make sure you’re selling affordably to tap your profit potential. To do this, research similar products to understand the market value. Consider the item’s condition, rarity, and demand to determine the right price.

When selling your items, you have two options: go fixed-price or auction-style. Fixed-price listings let buyers purchase right away at a set price, while auction-style listings let buyers bid on your items for a final price.

When it comes to getting your orders to their buyers, it’s important to know how shipping works. It allows you to manage your expenses effectively to maintain the profitability of your eBay store.

Consider factors such as shipping costs, delivery times, and package sizes. You can choose from eBay’s various shipping options for domestic and international shipping, such as eBay Guaranteed Delivery and the Global Shipping Program.

With eBay Guaranteed Delivery, you can offer buyers guaranteed delivery dates; if not, you’ll compensate them for the inconvenience. What matters is that you offer options to increase buyer interest and encourage them to choose your listings.

Who pays for shipping on eBay?

In most eBay transactions, the buyer pays for the shipping. The cost can be set as a fixed amount or calculated based on the buyer’s location. On the other hand, sellers can also choose to offer free shipping, which is also used as a strategy to attract more buyers. In this case, the seller handles the shipping cost.

Tips for managing shipping costs effectively:

• Choose the right shipping carrier. Compare rates from different shipping options to find the most affordable option for your items. Consider factors like delivery speed, reliability, and geographic coverage.
• Utilize eBay’s shipping discounts. eBay offers discounted shipping rates with certain carriers. Take advantage of these discounts to reduce costs.
• Go for bulk shipping supplies. Purchase shipping materials like boxes, envelopes, and labels in bulk to save money in the long run.
• Accurately weigh and measure packages. Avoid extra charges by ensuring your package dimensions and weight are accurate.  
• Offer combined shipping. For buyers purchasing multiple items, combined shipping can be more affordable. It’s also an attractive option for your customers.
• Factor shipping into pricing. If you’re offering free shipping, consider the shipping cost in your item’s price to maintain profitability.  
• Use eBay’s global shipping program for international orders. This program simplifies the process of shipping internationally by dealing with customs and import charges.

4. Choose your payment method

After setting your pricing and shipping options, you have to set up your payment methods. You can proceed by linking your bank account or other payment platforms like PayPal.

You should also consider factors such as fees, transaction times, and ease of use. After all, you’ll want to select the most convenient payment method for you and your buyers.

How to optimize your eBay listings

Create SEO-friendly listings

Optimizing your eBay listings for search engines can make them more visible and attractive to more buyers. This involves using relevant keywords in product titles and descriptions, eBay’s listing tools, and understanding eBay’s fee structures.

To optimize your listings for search, do the following.

• Start by identifying relevant keywords that buyers might use to find your products.
• Then, incorporate these keywords naturally into your product titles and descriptions.
• Lastly, to increase visibility, use eBay’s listing tools, such as the Promoted Listing feature.

Use eBay’s tools for visibility

To improve your listings’ visibility, you can use eBay’s built-in features, such as promotional tools and listing renewals. Some of them include the following.

• eBay’s Promoted Listings. This is a popular tool that can greatly increase your product’s visibility in search results. With Promoted Listings, you can pay to display your listings more prominently in search results.
• Seller Hub. This tool brings together your listings, tracks your performance, and provides access to promotional features. Plus, the Seller Hub tool assists you in renewing your listings and offering discounts to buyers.

Additionally, eBay has more upgrades to help enhance your listings’ visibility, such as adding subtitles or gallery images to show many pictures of your products.

Cost considerations: Understanding eBay’s fees

eBay charges sellers various fees, such as listing, final value, and payment processing fees. To effectively manage your costs and maximize your profits, you need to understand these fees to set the right prices for your items.

Listing fees

Listing fees, or insertion fees (starts at $0.35 per listing), are charged when you create a new listing on eBay. These fees can vary depending on the type of listing, the category of the item, and any optional listing upgrades you choose.

Final value fees

Final value fees are charged when your item sells. These fees are typically a percentage of the total sale amount (including the item price, shipping costs, and any other applicable fees) and may include a per-order fee. Specific final value fees can vary, but they usually range from 10% to 15.55%.

Payment processing fees

If you use eBay’s managed payments system to process payments, you’ll also incur payment processing fees. These fees are typically a percentage of the transaction amount plus a per-transaction fee.

Pros of selling on eBay in 2025

Selling on eBay offers a lot of advantages, especially for small businesses that are looking to expand their reach and capabilities. Enjoy these benefits once you start selling on eBay:

• Global reach. eBay connects you to an international customer base. This allows you to reach beyond your local market and tap into global demand.
• Diverse customer base. The platform caters to a wide variety of consumer interests. This makes it an ideal marketplace for niche products as well as mainstream ones.
• Seller tools and analytics. eBay provides you with robust tools and detailed analytics that help you understand your customers’ behavior, manage inventory, and optimize your sales strategies.
• Flexible selling options. This platform offers different selling formats, such as auctions and fixed-price listings, giving you the flexibility to choose the best approach for your products.
• Brand building opportunity. eBay allows you to create customized storefronts, helping you in brand development and fostering customer loyalty.
• Ease of use. The user-friendly interface and streamlined processes make it simple for new sellers to get started and manage their online business.
• Community and support. eBay has a large community of sellers and a comprehensive support system, offering guidance and resources for both new and experienced sellers.
• Payment security. The platform ensures secure transactions. It also offers protection policies for you against fraud and non-payment.

Cons of selling on eBay in 2025

To navigate the platform successfully and maximize your profits, you must understand the potential challenges of selling on eBay. Take a look at these drawbacks you may face when selling on this platform:

• Competitive marketplace. eBay is a well-known online marketplace, which means there’s a lot of competition. This can also lead to lower profit margins, especially in popular categories.
• Fee structure. eBay charges various selling fees, including listing and final value fees. These costs can add up and significantly impact on your earnings.
• Complexity in shipping. Managing shipping, especially for international sales, can be complex and costly. It’s crucial to consider these when pricing your items.
• Dependence on eBay’s algorithm. Visibility on eBay often depends on the platform’s search algorithm, which can change and affect your listing’s performance.
• Customer disputes and returns. Handling disputes and returns can be challenging. This is especially true when eBay’s policies often favor buyers.
• Brand limitations. While eBay allows you to have some level of branding, it’s nothing compared to running your eCommerce site.  
• Price wars. With many competing sellers, there’s often a race to the bottom in terms of pricing. This can further squeeze profit margins.

Tips for successful selling on eBay

Manage customer feedback and build positive reviews

Positive customer feedback and reviews are important to building trust and credibility on eBay. Respond promptly to customer inquiries, resolve issues right away, and build rapport to earn positive reviews from your buyers. Moreover, be a step ahead when communicating and providing updates, especially about issues.

Handle returns and disputes properly

When selling online, you’ll encounter returns and disputes at some point. In such cases, having a clear return policy and handling disputes can help you keep a positive seller rating and protect your business from negative feedback.

Clearly state your return policy in your listings and handle return requests promptly and professionally. If a buyer is dissatisfied with their purchase, resolve the issue respectfully. If a dispute arises, respond to it promptly and provide any necessary information or documentation to eBay.

Maintain excellent customer service to drive repeat sales

To provide excellent customer service, make sure to put your customers first. Listen to their concerns, especially in times of issues. Anticipate their needs, and make sure you never leave them hanging when they need assistance when purchasing or in other situations.

Scale your eBay listings with Networksolutions.com

As your eBay business grows, you may need additional tools and resources to manage your listings and streamline your operations. With Networksolutions.com’s website builder, you create a professional online store that complements your eBay listings.

Networksolutions.com offers various e-commerce solutions to help you scale your eBay business, including website-building tools and directory services. We also offer professional services, such as SEO and pay-per-click advertising (PPC), to help you drive more traffic to your online store. 

Benefits of selling on your own website

• Brand identity and control. Your website gives you complete control over your branding. You can manage the design and user experience, helping to establish your brand’s unique identity.
• Direct customer relationships. Selling on your site encourages direct interaction with customers. This enables more personalized service and stronger relationships.
• Higher profit margins. Without platform fees, selling on your site can give you higher profit margins.
• Custom marketing strategies. You have the freedom to implement tailored marketing campaigns and SEO strategies. This will help you attract your target audience.
• Data ownership. Owning your website means you have access to and control over customer data. You can use this data for insights and targeted marketing.
• Flexibility in sales and promotions. You can create and manage sales, promotions, and special offers with more flexibility. You won’t have to follow a third-party platform’s rules.
• Reduced competition. Unlike eBay, where numerous sellers might offer similar products, your website faces less direct competition. This gives your products space to stand out more.

Frequently asked questions