Key takeaways:
- Online businesses can launch for as little as $1,000, but costs may climb past $60,000 depending on how you build.
- Some expenses are paid once, like setup and registration, while others recur monthly, such as hosting and marketing.
- Planning ahead with smart, affordable tools from Network Solutions helps you build confidently without overspending.
There’s a common belief that starting an e-commerce store just means building a website and selling items. Sure, it’s cheaper than opening a brick-and-mortar business, but there are still costs to consider. Yes, you’ll need a domain name and website hosting, but that’s not the end of it. Perhaps you’ll want to invest in accounting software and marketing for your business to bloom, and suddenly, your expenses just seem to add up.
In the U.S., new businesses spend about $40,000 on average in their first year. Online businesses often cost less, but expenses can still vary based on your business idea, setup, and tools. That may sound like a lot, but you don’t have to spend a fortune if you know how to play your game right.
That’s why we’re here to help you navigate the typical costs and go over ways to keep your expenses low while building a successful business online.
Quick look: Costs of starting an online business by business model
What you’ll spend depends on the business you run. Here’s how startup costs compare across different business models.
Business type | Typical range | What drives cost |
|---|---|---|
Service-based businesses | $500–$10,000+ |
|
Dropshipping store | $$300–$5,000 |
|
Inventory-based store | $2,000–$20,000+ |
|
Digital products | $1,000–$10,000+ |
|
Custom e-commerce site | $10,000–$100,000+ |
|
Disclaimer: Cost ranges are estimates based on common industry averages and may vary by business, location, and setup.
Even small businesses with simple setups often face higher costs than expected. According to the SBA, 47% of small business owners with employees started with more than $25,000 in startup capital, which shows how quickly early expenses can grow. That’s why getting clear on actual and operating costs helps make your next steps more calculated and goal-driven.
Let’s break down the types of expenses you need to plan for.
Types of online business startup costs to consider
Understanding the costs of starting an online business can help you plan better. Some expenses occur only once, while others recur over time. Some are necessary to keep things running, while others can improve operations.
The table below explains these cost types to help you budget wisely.
Cost type | Description | Examples |
|---|---|---|
One-time costs | Initial expenses to set up your business |
|
Recurring costs | Ongoing expenses needed to keep the business running |
|
Essential costs | Must-have costs to operate legally and sell products or services |
|
Optional costs | Additional expenses that help improve operations but aren’t required |
|
Fixed costs | Set costs that stay the same each month or year |
|
Variable costs | Costs that change based on business activity |
|
Estimated costs to open an online store
If you want to know how to start an online business, you’ll need to understand which structure and model fit your goals, and the cost of opening an online store. Costs vary based on factors like your business structure, business model, and marketing strategy. Some small businesses require minimal investment, while others need more upfront funding.
Let’s look at estimated startup costs based on business size and needs:
- Small businesses can start for under $1,000 with just a domain, website development, and basic marketing.
- Online stores typically range from $2,000 to $10,000+, depending on inventory, e-commerce platform setup, and marketing and advertising costs.
- Larger businesses that need custom websites, paid advertising, and storage solutions can exceed $60,000.
Beyond these expected costs, operating costs can accumulate over time. Refunds and chargebacks may reduce profits, while business insurance helps protect against unexpected risks. Some businesses also face compliance or legal fees, such as costs associated with privacy policies and industry-specific regulations.
Breakdown of common expenses when launching an online business
Smart planning involves getting your budget right. The cost to start a business varies significantly depending on your industry, business structure, and the tools you choose. Let’s take a closer look at some of the key expenses you’ll need to plan for.
- Business registration fees
- Domain registration costs
- Website setup costs
- E-commerce platform setup costs
- Initial inventory costs
- Website maintenance costs
- Marketing and advertising costs
- Transaction fees
- Inventory restocking costs
Now that you’ve seen the big picture, let’s go over these costs one by one.
Business registration fees
To open your own e-commerce store, you might need business licenses or permits, depending on your location and industry. The upfront costs for these legal fees usually start at $50 and can go up to a few hundred dollars.
Some industries, such as agriculture and mining, also require federal permits. Many licenses must be renewed regularly, so it’s good to check the rules in your area.
Domain registration costs
A website is crucial to your e-commerce business. But before you can set it up, you’ll need a website name, also called a domain name. This is the web address people type to find you online, like yourbusinessname.com. It helps your target audience know where to go.
On Network Solutions, a .com domain starts at $11.99 per year unless it’s a premium domain. If you want added privacy and protection, you can add it for an extra fee.
Since startup expenses can add up, it’s good to plan for these costs early. Some small businesses also buy extra domains to stop others from using similar names. If you want to learn more about this strategy, check out the article we’ve put together on domain portfolios to see why it’s worth registering more than one domain for your business.
Many domain registrars also include free tools with a domain purchase. These tools help you get online faster, even before your full website is ready. With Network Solutions, every domain includes free apps such as:
- Link in Bio to help you share one simple link across social platforms
- Coming Soon Page to let you claim your domain and build interest early
- Social App to help you manage your social presence in one place
These tools support early setup, basic project management, and planning for recurring expenses without adding extra costs upfront.
Find the perfect domain
Ready to register a domain name? Check domain availability and get started with Network Solutions today.
Website setup costs
For your website to go live, you need a web hosting service so customers can easily access your product or service-based business. For most businesses, this is one of the more important common startup expenses, especially if you are operating online instead of running a physical storefront. Your site should also work well on phones, tablets, and desktops. Otherwise, visitors may have trouble navigating. This also supports your marketing strategy and helps improve your search rankings.
Once you have web hosting, the next step is website development. Like other businesses, some use agencies while others go hands-on to control their startup budget and operating expenses
We can help you embark on your new venture with the Basic hosting plan, which initially costs $2.99 per month and later renews at $8.83 per month. These monthly subscription fees and other software subscriptions are worth planning for early.
If you want a more professional look, our design team can help your business look as strong online as it is offline, or you can kick things off quickly with our AI-powered tools, complete with checkout, tax, and marketing tools. Or if you prefer the DIY route, discover how to build a website using AI and get your business online your way.
E-commerce platform setup costs
E-commerce platforms help set up an online store easily, as well as manage inventory and process payments. Some providers have a one-time setup fee, while others require a monthly subscription, typically between $30 and $299, depending on features.
Basic plans cover essentials like product listings and payments, while advanced options include marketing tools, analytics, and inventory management. Some e-commerce solutions also provide AI-powered tools and secure payment processing that help business owners save money through a streamlined setup and management.
Initial inventory costs
If you’re selling physical products, initial inventory is one of the first costs to consider. Your starting budget may range from $1,000 to $5,000 or more, based on what you sell and how much stock you need upfront. These initial costs also cover storage, packaging, and shipping.
Some business owners keep products at home, while others use warehouses or third-party logistics (3PL) services, which may charge $1 to $3 per item. To save money, some sellers choose dropshipping, which eliminates the need for upfront stock and storage costs.
Website maintenance costs
Keeping a website running smoothly requires ongoing maintenance. This includes updating software, improving security, optimizing performance, and adding fresh content. Regular backups also help prevent data loss in case of technical issues.
Some free tools can help with basic maintenance, but professional services offer security updates, performance monitoring, and backups for a smoother experience. Maintenance is also part of website hosting, and web hosting costs may vary depending on the level of support and security features included.
Marketing and advertising costs
Getting the word out about your business is important in attracting customers. Some strategies are free, while others require paid advertising. Here are some typical expenses that can affect your marketing budget.
Search engine optimization (SEO)
Adding keywords to your website helps it surface on Google when people look for related information. Free tools like Google Search Console are a good starting point. Or, you can explore affordable services like our Simple SEO Tool if you’re not ready to hire an expert. SEO services often fall within the average costs range of $500 to $5,000 or more per month, depending on scope and competition.
Content creation
Good content makes your website and social media more engaging. Online design platforms like Canva help create simple graphics, while freelance writers or designers may charge $50 or more per post, depending on the type of content. These costs are common whether you run an online business or a brick-and-mortar store.
Paid advertising (PPC ads)
Paid ads on Google and social media ads use a pay-per-click (PPC) model. Costs often range from $0.50 to $10 per click, depending on competition and your overall ad budget. PPC can drive quick traffic, but it should be balanced with other expenses, such as inventory, staffing, and utility bills if you run a physical location.
Social media advertising
Platforms like Instagram and TikTok help reach new audiences through influencer marketing. Should you want your ads to run on these platforms, expect about $100+ per post for micro-influencers or up to $1,000+ for larger influencers.
Once your site is up, our professional marketing experts can help you reach the right people by targeting the channels where your audience actually spends time online.
Transaction fees
When running an online business, every sale comes with a transaction fee as part of payment processing. These fees vary by provider. Credit card payments typically cost 1.5% to 3.5% per transaction, while debit card fees average around 0.73%. Payment processors like Stripe, PayPal, and Square also charge small, fixed fees per sale, usually $0.10 to $0.30.
If you have your own e-commerce business, keep in mind that some e-commerce platforms charge transaction fees ranging from 1% to 2.5%. While these costs may seem small, they add up over time, so it’s important to factor them into your pricing.
Inventory restocking costs
For most online businesses, keeping products in stock is an important part of managing online sales. The thing is, restocking also comes with additional business expenses like:
- Ordering costs: These are costs incurred on shipping, logistics handling, and labor to process new stock.
- Storage costs: Whether or not your online business involves large inventories, you might need to rent a space, or even a warehouse, for these inventories.
- Insurance and taxes: Your products need protection, especially during transit. These costs, along with legal requirements, are important to factor into your budget.
- Product waste: These are operational costs, specifically for items that go unsold or expire, which inevitably lead to losses.
To reduce costs, many online businesses order in bulk to lower shipping costs or use inventory management tools to avoid overstocking. Tracking demand helps you restock wisely and cut unnecessary expenses.
Hidden costs when running an online business
The cost of running an online business isn’t limited to the upfront expenses. Some fees are easy to see, like rent or product prices. But others sneak up on you. Here are some hidden expenses that can catch you off guard:
- Transaction fees: Credit card companies deduct a small percentage from every sale, and those fees add up fast.
- Restocking fees: Some suppliers charge a fee when you return unsold or damaged items.
- Refund costs: If a customer requests a refund, you might incur processing and shipping costs.
- Business permits and licenses: Renewing permits and paying industry dues can take a chunk out of your budget.
- Office space and utilities: Aside from rent, you also have to cover electricity, internet, and maintenance.
- Equipment upkeep: Buying tools and technology is one thing, but repairs and upgrades can cost even more.
- Employee costs: Wages, benefits, and training make payroll more expensive than it seems.
- Insurance: Business insurance protects you, but it’s another bill to pay every month.
- Shrinkage: Lost or stolen inventory can hurt your bottom line, especially if you’re not tracking it.
- Shipping and delivery: The cost of getting products to customers can change based on location, speed, and weight.
These costs might not be obvious at first, but they can take a big bite out of your profits. Factor these in when planning your expenses.
Budgeting tips to avoid overspending
Creating a solid budget keeps your startup’s finances on track and helps avoid overspending. Here are some straightforward tips to help you manage your expenses.
There are three ways to plan your budget:
- Zero-based budgeting: Involves starting from scratch and deciding if each expense is necessary.
- Historical budgeting: Looks at past spending and adjusts for any changes.
- Goal-oriented budgeting: Focuses on specific business goals, like bringing a product to market or building your customer base.
Whichever method you choose, the goal is to manage your initial investment and avoid unnecessary costs.
Save money by DIY-ing
You can lower business startup costs by handling some tasks yourself. Try using our Website Builder with AI-powered tools to create your site. For marketing, use free tools like Canva to design graphics and edit videos without extra cost.
When working on a new product, platforms like Sketch or Figma can help reduce product development costs by allowing you to create prototypes yourself. Doing these tasks on your own can help you reduce costs while growing your business.
Use free marketing strategies
Business promotion doesn’t have to eat up your budget. Free tools can help you get started while keeping startup costs low and helping you cover initial costs with less pressure on personal savings. For example, Buffer is a social media management platform that allows you to plan, schedule, and oversee posts without spending a dollar. This can help reduce ongoing costs, especially when you are prioritizing essentials like office space equipment or setting up business credit cards.
Google My Business helps improve local SEO by making your business more visible on Google Search and Maps. For email marketing, Mailchimp is a popular free option. You can also enhance your visuals with free stock photos from platforms like Unsplash. These tools support growth without raising costs and help you build momentum before you scale or accept payments online.
Want to make your marketing more effective? Learn how storytelling in marketing can help you build authentic connections with your audience.
Review and track expenses regularly
Regularly checking your expenses helps you catch overspending before it affects your cash flow. QuickBooks Online, Expensify, and FreshBooks help track spending, organize receipts, and categorize expenses so you can manage inventory costs and see where you’re spending money with less effort.
You can also use financial calculators to compare your spending with industry benchmarks and find ways to save. Check in monthly to stay on track, avoid surprises, and make smarter money moves.
Frequently asked questions
Costs can range from under $100 for simple ideas to a few thousand dollars for product-based businesses, with the lowest startup costs coming from lean setups that match customer demand. Most fall between $500 and $5,000, and it helps to plan for unexpected costs as you work to generate revenue.
No, you don’t need an LLC to start an online business. But getting one later can help protect you and make things more secure as your business grows.
Yes, you can run an online business without registering it. But if you don’t register, your e-commerce site will be tied to your own name, and you’ll be personally responsible for any problems, like debts or legal issues. Registering your business helps protect you legally and supports stress-free growth.
Yes, most websites require monthly payments for services like hosting and maintenance. These fees can range from $5 to over $500 per month, depending on your website’s needs.
If you’re hiring a professional to design your website, expect to spend anywhere from $500 to $10,000 or more, depending on how custom and complex you want it. A simple site with a few pages costs much less than a full-featured online store or custom layout.
A good rule for startups is to spend 5% to 10% of your revenue on marketing. If you want faster growth or need to build awareness quickly, you might need to go even higher.
Plan your online business budget the smart way
So, how much does it cost to start an online business? It really comes down to your goals, your budget, and the tools you use. With the right setup, you can hit the ground running without draining your wallet.
A smart first step is registering your business domain early to help claim your brand and plan your next steps. You get free tools to help you plan and grow, including a ‘Link-In-Bio’ and ‘Coming Soon’ page to stay organized, when you buy your domain now.
So, if you’re ready to take the next step, start strong, build with purpose, and grow a business built to compete.
