You work hard to bring visitors to your website. A customer fills out a form. A shopper buys a product. A client books an appointment. A subscriber signs up for updates. Those moments matter. But what happens after the first visit?
Key takeaways:
- Email Marketing gives small businesses a direct way to re-engage visitors and turn one-time interactions into repeat relationships.
- The tool integrates seamlessly with existing Network Solutions apps, eliminating the need to juggle multiple platforms.
- With built-in templates, scheduling, and analytics, small businesses can launch campaigns quickly without a complex setup.
Network Solutions’ Email Marketing gives you a simple way to keep the conversation going. Email Marketing lets you create, send, schedule, and track email campaigns from one place. It’s built to help you reach people directly and turn website visitors into repeat customers.
This email platform is a built-in growth channel included with every domain purchase. That means when you register your domain with Network Solutions, you also get access to a platform built to help you reach customers directly and promote updates, without adding another complicated tool to your setup.
It also integrates with the tools you already use in the Network Solutions ecosystem, including your Coming Soon Page and the Customers App.
Meet Network Solutions’ Email Marketing
Email Marketing helps your business create and send email campaigns to customers, leads, subscribers, and website visitors.
You can use it for:
- Product announcements
- Sales and promotions
- Website launch updates
- Newsletters
- Event invitations
- Seasonal campaigns
- Customer re-engagement emails
Instead of contacting people one by one, you can build one campaign and send it to a selected audience. That includes announcing your new website to early subscribers, promoting an offer to past buyers, or reminding clients to book their next appointment.
The goal is simple: help your business stay connected with the people who have already shown interest.
Why this launch matters for small businesses
Many small businesses focus on getting new visitors, leads, and customers. That work matters, but growth also depends on what happens after the first interaction.
Someone may visit your website once and forget to return. These customers can miss your next offer. Email Marketing gives you a direct way to reach those people again.
Email Marketing also works well alongside a broader marketing plan. With the right small business lead generation approach, you can attract more potential customers, capture their interest, and keep the conversation going after the first interaction.
With Email Marketing, you can:
- Send updates in bulk
- Promote timely offers
- Keep subscribers engaged
- Bring past customers back
- Encourage repeat purchases or bookings
- Track how people respond to your campaigns
As Jennifer Weir, Network Solutions’ Senior Product Manager, puts it, “Email marketing is a great tool for users to have that gets them repeat visitors and repeat buyers.” For small businesses, that’s the core value.
Email gives you a practical channel to bring people back, whether that means another website visit, another purchase, or another booked appointment.
Built into your Account Manager
One of the biggest advantages of Email Marketing is where it lives and its interoperability with other Network Solutions apps.
Since Email Marketing is included with your domain purchase, you can access it directly from your Network Solutions Account Manager under Marketing. That makes it easier to access, use, and return to when you want to check campaign performance.
This also reduces tool switching. Instead of managing customer communication across disconnected platforms, Email Marketing brings campaign creation, audience selection, scheduling, and reporting closer to the tools you already use.
How Email Marketing works
Creating your first campaign follows a straightforward process.
- Log in to your Network Solutions.
- Under Marketing, open Email Marketing.
- Create a campaign.
- Choose a template or start from scratch.
- Customize your message.
- Select your audience / intended recipients.
- Send your campaign or schedule it for later.
- Review your campaign performance.
Once your campaign is ready, you can choose who should receive it. Since Email Marketing connects with the Customers App, you can select contacts from your customer lists.
You can send the campaign right away or schedule it for a future date and time. After sending/scheduling your campaign, you can review your campaign’s performance on the dashboard.
What’s included in Email Marketing
Email Marketing includes the core features you need to start sending campaigns.
- Campaign builder: Create and customize email campaigns using text, images, colors, fonts, and layout options.
- Email templates: Start with ready-made layouts for promotions, announcements, newsletters, events, and updates.
- Audience management: Choose contacts from your customer lists in the Customers App.
- Scheduling tools: Send a campaign immediately or plan it for a future date and time.
- Performance analytics: Track open rates, click-through rates, bounces, unsubscribes, and other engagement activities.
Together, these features help you move from idea to real campaigns without needing a complex marketing setup.
If newsletters are part of your plan, strong newsletter content can help you stay useful, relevant, and consistent in your customers’ inboxes.
A connected system for customer growth
Email Marketing works best when it’s part of your larger customer journey.
For example, someone visits your Coming Soon Page and fills out a form. Their information is saved in the Customers App. Once your website is ready, you can use Email Marketing to send a launch announcement to those subscribers and invite them back.
Weir shares, “The apps speak to each other, and they play nice in the same sandbox.” That simple connection helps turn a one-time visit into an ongoing customer relationship.
The same idea applies when someone:
- Fills out a website form
- Subscribes to updates
- Buys from your store
- Books an appointment
- Joins your customer list
Once they are on your customer list, you can send follow-up campaigns to keep them engaged.
That flow helps turn your website into more than a place people visit once. It becomes part of an integrated communication system.
Ways small businesses can use Email Marketing
You don’t need a complicated strategy to get started. Start with simple campaigns tied to real business updates. Here’s how you can do it:
- Website launch announcement: If your business collected emails through a Coming Soon Page, send a launch email once your site goes live. Include a short welcome message, a link to your website, and a quick preview of what visitors can find.
- Promotional campaign: Share a sale, discount, bundle, or seasonal offer. Keep the message clear: what’s available, who it’s for, and what to do next.
- Customer re-engagement email: Bring past customers back with a related product offer, loyalty discount, or reminder to check out what’s new.
- Appointment reminder: Service businesses can encourage repeat bookings by reminding customers to schedule another appointment or book before a busy season.
- Newsletter: Share helpful tips, product news, events, business updates, or featured services to keep your audience connected.
Start reaching your customers by email!
Email marketing helps your small business stay visible after the first visit, purchase, booking, or form submission.
With Network Solutions’ Email Marketing, you can:
- Create campaigns
- Select audiences
- Schedule emails
- Track results
- Bring customers back to your website
- Build stronger customer relationships over time
Email Marketing comes free with every domain purchase and gives small businesses a simple way to turn website visitors, subscribers, and customers into a more engaged audience. You can send updates, promote offers, schedule campaigns, and track results without adding another disconnected platform to your workflow.
Ready to reach your customers? Register your domain with us and start planning your first Email Marketing campaign today.
