Key takeaways:
- A .today domain immediately indicates that your website provides current, up-to-date information. This can attract audiences specifically seeking the latest news, trends, or timely offers within your niche.
- While the .today domain communicates recency and can create a sense of urgency, it can limit your website’s long-term growth. Visitors might also see your website as less trustworthy compared to more established .com sites.
- Various entities can leverage a .today domain to connect with audiences looking for timely content. Additionally, registering a .today domain is simple and open to anyone in the world.
Choosing the right domain name for your website reinforces your brand in the online market. If you aim to provide your audience with fresh and relevant content, a .today domain might be for you.
In this article, we’ll cover the pros and cons of a .today domain and the industries where you can use it. We’ll also include a short how-to guide to register a .today domain.
What is a .today domain name?
A .today domain is a top-level domain (TLD) that provides the latest information about news reports, current events, trending topics, and more.
It’s designed to create an online space for individuals or organizations that want to emphasize their content’s immediacy and relevancy.
Why choose a .today domain?
Choosing a .today domain is a strategic move for your website. Here are a few advantages you can gain with this domain extension:
Gives you a unique branding opportunity
The .today domain offers an opportunity to stand out among the usual .com, .org, or .net sites.
When users see a .today extension paired with a brand-specific domain, it piques their interest and urges them to click on your site. Plus, it allows you to create a distinct and memorable domain name.
Emphasizes recency and build relevance
A .today domain immediately shows that your site delivers content relevant to the current day. Users who seek real-time information will most likely click on your .today site without hesitation.
Over time, this establishes your brand as a reliable source of the latest information relevant to your industry.
Creates a sense of urgency
The .today domain helps you attract attention to your website. This is especially advantageous if you work for a cause or advocacy. Seeing the word “today” creates a sense of urgency that drives visitors to offer their immediate support.
Leverages .today’s versatility
The .today domain name offers broad appeal for various websites. From non-profit initiatives to platforms covering daily trends in fashion and entertainment, it works.
Even tech sites sharing the newest digital innovations can benefit from it. If your site focuses on the present, .today is the perfect domain.
Provides plenty of domain name options
Since .today is a less common TLD compared to .com, you’ll have many domain name options available. This means you’ll face less competition when registering a domain name that matches your brand.
What are the cons of .today domains?
While the benefits of a .today domain are noteworthy, it’s important to evaluate its limitations, too. Consider these drawbacks to decide whether the .today domain aligns with your long-term vision.
Limits audience reach
As your brand evolves, the specificity of a .today domain might limit its growth. For example, you initially set up your .today website for current trends in the cosmetics industry. Along the way, you decide to create your own make-up line and want to use your site to sell your products.
Your repeat visitors might know about your new venture. However, new customers won’t immediately recognize your website as a make-up online shop. This means losing visibility and revenue for your online business.
Not as established
Being a newer TLD, a .today domain might be less familiar to users. Since it’s not as established as the traditional .com or .net, most people might see a .today website as less trustworthy.
Credibility matters to audiences, so you might need to invest more effort and resources in building trust with visitors.
Who can benefit from a .today domain?
Many organizations and companies across various industries can benefit from .today domains. Here are a few examples of those entities:
- News and media outlets. Using a .today domain can help news and media platforms attract audiences looking for real-time reports and breaking stories. This builds online credibility and promotes long-term engagement for their website.
- Event promoters. For event promoters, a .today domain helps announce an event happening on the current day. This can be effective for last-minute ticket sales or same-day access promotions. It creates a sense of urgency and encourages potential attendees to immediately take action.
- Bloggers. Bloggers can use a .today domain to cater to readers seeking daily insights, thoughts, or quick updates. It also allows them to experiment with more informal and time-sensitive blogs.
- Businesses offering daily deals or promotions. A .today domain is ideal for a business if they constantly promote daily specials and limited-time offers. Because these deals are time-sensitive, they can urge consumers to proceed with their purchases right away.
- Organizations with time-sensitive messaging. Organizations that continually publish urgent information or daily announcements can benefit greatly from .today domains. It establishes an easily recognizable website, ensuring that the most current information is readily accessible.
- Weather websites. For weather platforms, a .today domain reinforces the real-time nature of their forecasts and current conditions. It guarantees users that they’re accessing the most up-to-date weather reports.
- Entertainment news outlets. These outlets can use a .today domain to feature the day’s trending stories, celebrity updates, and breaking entertainment news. This allows them to present the most relevant information to audiences seeking daily entertainment highlights.
Who can register a .today domain?
Anyone across the globe can register a .today domain on a first-come, first-served basis. However, registrants should take note of the following domain name structure restrictions for .today:
- Your .today domain name should only have 1-63 characters
- You can’t use special characters like “#” or “&”
- You can use letters, numbers, and hyphens
- You can’t place hyphens in the beginning, third, fourth, or end positions of your domain name
How to register a .today domain extension?
Registering a .today domain extension is straightforward. Follow these general steps to register your .today domain:
- Pick a domain registrar that supports .today domain registrations, like Network Solutions.
- Go to the registrar’s website and access their domain search tool, and then type in your preferred domain name to check its availability.
- If it’s available, proceed to checkout and enter your payment and contact details. Note: In this step, you’ll typically see add-on services you might want to purchase with your .today domain. For instance, Network Solutions offers Domain Privacy + Protection free for the first month. This feature keeps your details confidential in the public WHOIS database and prevents spam and identity theft.
- Review the final domain price and the services you’re getting before completing the payment process.
Launch your website with a .today domain
A .today domain sets your site apart in any industry. It clearly implies to users that your website produces up-to-date content. However, it’s important to note that this niche-focused domain can limit your brand’s growth.
It might not be the best fit if you decide to shift away from providing real-time information. Evaluate your business’ short- and long-term goals to ensure that getting a .today domain supports those objectives.
Partner with Network Solutions for your domain registration needs. Apart from our Domain Privacy + Protection services, we also offer security features like Domain Expiration Protection and Trademark Protection with AdultBlock.
Additionally, we provide domain packages with professional hosting services and a free Secure Sockets Layer (SSL) certificate on your first year with us.
Register your .today domain with Network Solutions today!
Frequently asked questions
A .today domain is an extension for websites focusing on the present. These include sites that cover current events, news, daily updates, and more.
Yes, the .today domain is a great choice if your website delivers frequently updated content. It’s ideal for entities existing in constantly evolving industries.
The most trustworthy domain extension is .com. Its credibility comes from its widespread use around the world. This makes it a popular choice for companies and businesses looking to establish a reliable online presence.
No, you can’t permanently own a domain name’s rights. Domain names are only registered for a set period, which is usually between one and ten years. If you’d like to continue using your domain name, you’ll need to renew your registration before it expires.
