As of 2023, there are approximately 2.64 billion online shoppers around the globe, and it’s only expected to grow. It’s the perfect time to put your business on the internet. However, just being online won’t cut it — what are you going to do if your customers can’t find you?
Your online store’s success hinges on being visible, and one of the ways to do that is through a memorable and unique domain name. Beyond a web address; it’s your brand’s virtual identity. While .COM and .NET have long been the go-to choices for websites, there’s a better, more specialized option for online shops: .STORE.
In this article, we’ll explore how .STORE can help you conquer the challenges that have been holding your eCommerce venture back. Let’s get started right away.
What Is a .STORE domain extension?
First, let’s clarify what a domain extension is. A domain extension is the part of a website’s address that comes after the last dot, like “.COM” or “.NET.” It helps identify the website’s purpose or origin. For example, “.COM” is commonly used for commercial websites, while “.ORG” is often used for nonprofit organizations.
Meanwhile, the .STORE domain extension is tailor-made for eCommerce businesses and online stores. It tells visitors exactly what you do: sell products online, unlike traditional domain extensions like .COM that are versatile, but often lack specificity.
If you want to expand your sales channels but don’t have an eCommerce website for your business yet, you can use an online store builder to make the creation process easier. Network Solutions’s DIY eCommerce website builder can get you started right away.
Why .STORE domains is a good choice for online businesses?
By 2016, the .STORE domain extension is a specialized domain for online retail and eCommerce businesses. It quickly gained popularity due to its clear and specific relevance to online stores, as well as its ability to enhance branding while instantly conveying the purpose of a website.
Now that online presence is critical, choosing a relevant domain extension can be a strategic advantage for businesses. Let’s explore why a .STORE domain is perfect for your eCommerce site.
Enhances branding and domain name memorability
In a brick-and-mortar store, you have a shop sign to tell you what your business is for at a single glance. For a store website, you have your domain name to help you in this aspect. Your domain name helps in forming your customers’ first impression of your online shop and having a .STORE domain isn’t just easy to remember; it’s memorable because it’s directly related to what your business does.
Specifies and targets niches for eCommerce businesses
When you run an online store, you want to attract customers who are really into what you’re selling. As we mentioned, a .STORE domain shows exactly what you do at a glance. This helps your shop’s visibility in your specific niche. It tells people, “This is where you’ll find what you’re looking for!” So, if you sell something unique or specific, using a .STORE domain helps you connect with the people who are most interested in your products and boost online sales.
Improves search engine rankings
Search engines love clarity. With a .STORE domain, you’re telling search engines, “This is an online store”. This clear message helps your website rank higher in searches related to online shopping. So, if someone searches for a product you sell, your online store is more likely to show up, making it easier for potential customers to find you.
Provides unique domain name options
A good domain name has a lot of business perks, but finding a great name can be challenging and your competition is equally clamoring for the best domain name for their business. So, you need a wide range of available options to choose from. Luckily, .STORE offers a variety of options, increasing your chances of finding the perfect name that matches your online business.
Builds credibility and trust-building with customers
Customers often feel more at ease when a website’s domain aligns with its purpose. When your website’s domain matches what you’re selling, you demonstrate professionalism and trustworthiness. They’ll know they’re in the right place, and it gives them confidence in your products and services.
5 key tips for choosing the perfect .STORE domain name
Your custom domain makes it easier for users to find and remember websites. It’s a critical factor in your online business’s success, and this section provides the five keys to achieving it.
1. Keep it short, simple, and memorable
When it comes to domain names, shorter is sweeter. A .STORE domain keeps things simple and memorable. Short, snappy domains are less likely to be misspelled, making it effortless to find you when customers shop online.
2. Incorporate relevant keywords for SEO
Imagine keywords as search tags that help customers find your online store. With a .STORE domain, you can seamlessly weave these tags into your web address. For instance, if you sell handcrafted jewelry, a domain like “HandmadeJewelry.store” includes relevant keywords. This not only tells visitors what you offer but also boosts your search engine ranking.
3. Reflect your brand and business identity
Your domain name should reflect your brand’s personality and tell visitors what you’re all about instantly. For example, if your business is all about vintage fashion, a domain like “RetroStyles.store” instantly conveys your unique vibe. This alignment between your domain and your brand creates a lasting impression on customers.
4. Check for domain availability and potential trademark issues
Before you commit to a domain name, make sure the perfect business name isn’t already taken. A .STORE domain gives you a vast selection to choose from, but it’s still important to check if your desired name is available. Additionally, your chosen domain shouldn’t step on anyone’s toes by infringing on trademarks.
5. Avoid hyphens, special characters, and complex spellings
Simplicity is key. Hyphens and special characters can make your domain confusing, making it confusing for potential customers to find you. Also, complex spellings can be a roadblock and lead to typos. Instead of using “Buy-Tech-Pr0duct-4U.store”, you can use “BuyTechProducts.store” if you’re planning to expand your tech shop’s sales channels online.
Start selling online with a .STORE domain
We’ve talked about how a .STORE domain can boost your eCommerce website’s branding, credibility, and SEO performance, ultimately enhancing your business’s potential for success.
So don’t limit your options to .COM or .NET. Explore the benefits of a .STORE domain for your online business. Your domain name is a vital part of your online identity – choose wisely. Our AI domain generator can help you clear that process more easily.
Ready to claim your .STORE domain? Take the next step and explore the possibilities with Network Solutions’s domains. Your online store’s perfect web address is just a click away.
