Key takeaways:
- Google Business Profile helps your business appear in Google Search and Maps, making it easier for local customers to discover you when they’re actively looking for products or services like yours.
- An optimized profile with accurate information, customer reviews, and updated photos helps build trust and gives potential customers confidence in choosing your business.
- With Google Business Profile integrated into Network Solutions, you can manage your online presence from one central location without the hassle of multiple tools or logins.
When someone needs an electrician or looks for a nearby café or salon, they usually don’t ask around anymore. They search online instead.
And what they find in that moment often determines whether they choose your business or someone else’s. That is, if your business shows up in that search in the first place.
That’s where Network Solutions’ Google Business Profile fills the gap.
The visibility gap that’s costing you customers
For many local businesses, online visibility is more fragmented than ever.
Business hours live in one place. Reviews are scattered across multiple platforms. Photos are outdated. Contact details may be incomplete. And that Google listing? It might not have been updated in years.
The result is a poor first impression or, worse, missed opportunities altogether.
Customers nowadays rely heavily on Google Search and Google Maps to decide where to shop, dine, book services, and do business. In many cases, your Google Business Profile is the very first interaction someone has with your brand before they visit your website, call your business, or walk through your doors.
An incomplete or outdated profile doesn’t just hurt your visibility. It affects customer trust, credibility, and decisions.
As search continues to evolve, the stakes are only getting higher. AI-powered search increasingly uses business information, reviews, photos, and profile activity to understand and recommend businesses. The businesses with accurate, active profiles are better positioned to stand out in both traditional and AI-driven search results.
What is Google Business Profile?
Google Business Profile helps you manage how your business appears across Google Search and Google Maps.
According to Kate Furnifer, Network Solutions Senior Director for Product Management, “Google Business Profile increases your chance of getting your business found easily with one single search from potential customers looking for your business in the area.“
Your business directory acts as your digital storefront, giving your customers access to the information they need most, including your business hours, contact details, location, services offered, photos, and reviews.
With Google Business Profile inside Network Solutions, you can manage your Google presence from one centralized experience without the complexity of having multiple tools.
Getting started is simple:
- Enter your business information.
- Connect your Google account.
- Verify your details.
- Start improving your visibility across Google Search and Maps.
It’s a straightforward, guided experience designed specifically for busy business owners who want results without the nitty-gritty.
Important: Full rollout is currently ongoing, and the tool is accessible to limited Network Solutions customers as of July 7, 2026.
How Google Business Profile helps your business grow
Google Business Profile helps customers find your business and feel confident about choosing it. Here’s how:
Increase visibility where discovery happens
When customers search for products or services in their area, Google Search and Google Maps are often their first stop. Google Business Profile helps your business appear in local search results, map listings, and “near me” queries, making it easier for nearby customers to discover your services.
The more complete and accurate your profile is, the stronger your visibility can become.
Build credibility through reviews
Reviews have become one of the strongest trust signals online. Customers read reviews before deciding whether to visit or book a business. They also play an important role in local search rankings.
Google Business Profile gives you a central place to monitor and manage customer reviews, helping you strengthen your reputation while building trust with future customers.
Showcase your business with updated photos
Customers want to know what to expect before they visit. Adding photos helps bring your business to life. Visual content helps customers feel more confident about choosing your business while reinforcing your brand’s professionalism and credibility.
Understand customer engagement
Visibility is only part of the story. Google Business Profile provides insights into how customers find your business and what actions they take after discovering it. These insights can help you make smarter decisions about how you market, engage, and grow your business over time.
Built into the tools you already use
One of the biggest advantages of Google Business Profile through Network Solutions is simplicity. Rather than managing another standalone platform, Google Business Profile is integrated directly into your Network Solutions Account Manager.
That means:
- No additional logins
- No separate tools to manage
- One centralized place for your online presence
Your website, domain, email, and business visibility tools work together as part of a connected ecosystem designed to help your business grow.
When your business information is accurate and discoverable, it doesn’t just improve your Google presence; it also drives more traffic to your website, strengthens your brand authority, and creates more opportunities for customer engagement.
Low effort, high visibility impact
Google Business Profile is one of the simplest ways to improve your local visibility online.
You don’t need a dedicated marketing team. You simply need accurate business information, an active profile, and a commitment to staying engaged with customers.
The payoff can be significant.
An optimized Google Business Profile increases visibility, drives more customers, strengthens trust, and improves your position in local search.
And as AI-powered discovery continues to shape how customers find your business online, maintaining a complete and active profile will become even more important.
Help customers find your business with one simple search
Google Business Profile puts businesses in front of customers at the exact moment they’re looking for what you offer. By simplifying local visibility, strengthening credibility, and helping you stay competitive in a rapidly changing search landscape, it gives your business a stronger foundation for growth.
Turn local searches into calls, visits, bookings, and inquiries.
Google Business Profile is now available through Network Solutions to help your customers easily discover your business.
