Key takeaways:
- Starting a business doesn’t always need a large financial investment. Some can be done at low cost.
- There are plenty of low-cost business ideas to choose from. The key is to pick something you’re knowledgeable and passionate about.
- Once you have your idea, the next step is to make it real. Create a business plan, think about your finances, marketing, and logistics.
Starting your own business doesn’t always require a massive financial investment. In fact, many successful small businesses begin with minimal startup capital — relying instead on creativity, resourcefulness, and smart planning.
For aspiring entrepreneurs, the low investment route can often be a great way to start without risk.
In this article, we’ll explore 39 business ideas that require little upfront investment but have the potential to be highly profitable. We’ll also discuss how to turn your idea into a successful small business.
What is a business idea?
A business idea is the concept or plan for a business that can lead to a successful enterprise with proper development. The key to success is aligning your business idea with your skills, interests, and market demand.
Successful business ideas often emerge by solving the market’s problem. It’s a plus if it has a unique but sustainable business model. These ideas could come from noticing gaps in existing products or services or from improvements on existing solutions.
When brainstorming business ideas, look for ways to innovate or cater to a specific niche with a growing demand.
Top 39 low investment business ideas
Businesses are flexible, and there are plenty of possible opportunities to explore. It can be overwhelming to decide if you haven’t figured out a specific venture to start in. So, we listed these profitable business ideas for inspiration.
Knowledge & content-based businesses
- Affiliate marketing
- Online courses
- Blogging
- Freelance writing
- Tutoring services
- Consulting services
- SEO services
- Virtual assistant business
- Translation services
Tech & digital services
- Web development
- App development
- Software development
- IT support services
- Cybersecurity consulting
- Voice-based services
- Data entry services
Digital & eCommerce products
- Dropshipping
- Selling digital products
- Handmade crafts
- Social media management
- Graphic design
- Photography
- Print-on-demand store
Service-based local businesses
- Interior design consulting
- Mobile car wash and detailing
- Mover
- Landscaping or lawn care
Health, wellness & lifestyle
- Yoga instruction
- Health coaching
- Nutrition consulting
- Mental health coaching
- Massage therapy
- Makeup artist
- Nail technician
Let’s lay down the details of several low-cost business ideas:
1. Affiliate marketing
Affiliate marketing is a low-cost business model that lets you earn a commission by promoting other companies’ products or services. Affiliate marketers earn money every time someone clicks their link and makes a purchase or signs up. It’s popular among bloggers, influencers, and content creators who want to monetize their platforms without having to create their own products.
How to get started:
- Research affiliate programs like Amazon Associates, ShareASale, or individual brand partnerships
- Choose products or services that align with your content or audience
- Get your unique affiliate links
- Create valuable content from blog posts, videos to email campaigns that incorporates your links
- Track performance and optimize based on conversions
Startup requirements:
- A blog, website, or social media presence
- Content creation skills
- Knowledge of your audience or niche
- An affiliate program or network to join
Why it’s a good fit: You don’t need to create or store products. It’s ideal if you have an engaged audience, a niche blog, or strong content marketing skills. You can run it solo, scale it with automation, and tap into nearly any industry.
2. Online courses
Creating an online course is a great way to earn income repeatedly if you’re good at explaining things or have a skill others want to learn. With how accessible the internet has become, people are paying to learn everything—from guitar and coding to dog training and Excel shortcuts. You only need to create the course once, then market it to reach students around the world.
How to get started:
- Pick a topic you’re confident in and passionate about
- Outline your course structure and lessons
- Record videos or slideshows with voiceovers
- Host your course on platforms like Teachable, Thinkific, or Udemy
- Promote your course through social media, email, or paid ads
Startup requirements:
- Expertise in a subject
- Presentation and video-recording tools
- Slide decks or visuals for instruction
- A course platform to host the content
Why it’s a good fit: You build it once and sell it multiple times. If you’re a good teacher or already creating content, this is a natural next step.
3. Blogging
Although most see blogging as a personal journal, it can also be a full-time business when paired with affiliate marketing, digital products, or ad revenue. Blogs that offer helpful content consistently can attract a loyal audience and generate passive income.
How to get started:
- Choose a niche, which could be about travel, food, tech, personal finance, or more
- Buy a domain and set up a blog using a site builder or WordPress
- Write helpful, SEO-friendly posts regularly
- Monetize through affiliate links, sponsored posts, and ads
- Grow your audience through social media or email lists
Startup requirements:
- Strong writing skills
- A computer and internet connection
- A domain and website platform
- Keyword research tools
- Basic understanding of SEO or content writing principles
- Interest in long-form content creation
Why it’s a good fit: It’s perfect for creative storytellers or anyone who enjoys writing and teaching. Blogs can also support other businesses, like coaching or product sales.
4. Freelance writing
Freelance writers are in demand for blog posts, web content, newsletters, scripts, and more. If you’re comfortable researching and writing in different tones, this is a business you can launch today.
How to get started:
- Choose a writing niche
- Create writing samples or build a basic portfolio
- Join platforms like Upwork, Fiverr, or start pitching directly to businesses
- Deliver high-quality work and build repeat clients
Startup requirements:
- Strong writing and grammar skills
- A computer and internet connection
- Basic understanding of SEO or content writing principles
- A writing portfolio or sample work
Why it’s a good fit: It’s flexible, fully remote, and pays well as you grow. Perfect for writers, side hustlers, and people with research skills.
5. Tutoring services
Online or in-person tutoring is a steady business if you’re skilled in a specific subject like math, science, English, or test prep. Students and parents are always looking for help, and different tutoring platforms make it easier to connect. But you don’t need to be limited to tutoring platforms. You can do this with a basic Zoom or video call.
How to get started:
- Decide on a subject you’re confident teaching
- Set your rates and choose in-person or virtual sessions
- List your services on tutoring marketplaces
- Offer free consultations or trial sessions to attract clients
Startup requirements:
- Subject matter expertise
- Communication and teaching skills
- Video conferencing tools
- Scheduling and payment system
Why it’s a good fit: You can work from home, set your own hours, and help others succeed—especially rewarding for ex-teachers, students, or multilingual professionals.
6. Consulting services
Consulting lets you turn your work experience into a business. If you’ve worked in marketing, operations, HR, finance, or IT, other businesses may be willing to pay for your insights. It’s especially popular for professionals looking to transition from 9–5 jobs to freelance careers.
How to get started:
- Identify your area of expertise and target audience
- Package your knowledge into services or session-based offerings
- Build a basic website or LinkedIn page to promote yourself
- Reach out to potential clients or network via online communities
Startup requirements:
- Professional experience in your niche
- Website or online presence
- Proposal and contract templates
- Client intake and scheduling tools
Why it’s a good fit: It leverages what you already know. Great for seasoned professionals or career changers who want to work independently.
7. SEO services
Search Engine Optimization (SEO) helps websites rank better on Google, which means more traffic and sales. Businesses of all sizes need help with SEO, making it a reliable low-investment service. Whether you specialize in keyword research, on-page optimization, or link building, SEO is always in demand. And if you want to scale your business, you can turn your one-person team into a full SEO agency.
How to get started:
- Learn the basics via Moz, Ahrefs Academy, or HubSpot’s SEO certification
- Pick a specialty: local SEO, technical SEO, content strategy, or more.
- Offer services on freelance platforms or directly to small businesses
- Use tools like Google Analytics, Ahrefs or Semrush to audit and improve websites
Startup requirements:
- Knowledge of SEO tools and best practices
- Google Analytics/Search Console access
- Computer and keyword research tools
- Website or portfolio showing SEO wins
Why it’s a good fit: If you enjoy digging into data and helping websites grow, this is a great business you can run from anywhere.
8. Virtual assistant business
Virtual assistants (VAs) support businesses remotely by handling administrative tasks like inbox management, scheduling, data entry, or customer service. Some VAs also offer specialized support in social media, bookkeeping, or content writing.
How to get started:
- Identify your strengths and define the services you’ll offer
- Join freelance platforms like Belay, Zirtual, or Upwork
- Pitch small business owners or solopreneurs directly
- Use tools like Trello, Slack, and Google Workspace to stay organized
Startup requirements:
- Organization and time-management skills
- A reliable computer and internet connection
- Tools like Google Workspace, Zoom, and Trello
- A clear service list or profile
Why it’s a good fit: Ideal if you’re detail-oriented, organized, and want the freedom to work from home on your own schedule.
9. Translation services
Translation services are a straightforward way to turn your skills into income if you’re fluent in two or more languages. Businesses, websites, and content creators often need help adapting content for global audiences. You can specialize in document translation, subtitling, or even live interpretation.
How to get started:
- Choose your language
- Narrow your specialization whether it’s business, legal, medical or something else.
- Create a portfolio with sample translations
- Sign up for platforms like Gengo, ProZ, or Smartcat
- Offer services to local businesses or multilingual clients
Startup requirements:
- Fluency in two or more languages
- Computer and translation software (optional)
- Strong attention to detail
- Sample translations or credentials
Why it’s a good fit: This is perfect for bilingual professionals or language students who want a flexible, home-based business.
10. Web development
According to Oberlo’s study, there are an expected 2.77 billion online shoppers worldwide in 2025 and will continue increasing in the future. As more businesses go online, the demand for web developers continues to grow. Whether you build custom websites or work with platforms like WordPress, this is a profitable business with high scalability. Freelancers can start with simple sites and move up to full-stack development.
How to get started:
- Learn HTML, CSS, and JavaScript—or specialize in platforms like WordPress
- Build your portfolio by creating a few demo or client sites
- Offer services on Upwork or reach out directly to local businesses
- Use tools like VS Code, GitHub, and Figma to manage projects
Startup requirements:
- Knowledge of HTML, CSS, and JavaScript
- A laptop or desktop computer
- A few sample projects or a portfolio site
- Access to design tools or frameworks
- Have a reliable web host and domain registrar
Why it’s a good fit: Great for problem-solvers and creatives who enjoy building functional, beautiful websites.
11. App development
Building apps can be a highly profitable venture with the expected growth of mobile app downloads from all segments by 2027, most particularly in the gaming segment. You can create apps for clients or publish your own on platforms like the Apple App Store or Google Play. From utility apps to niche games, the opportunities are huge.
How to get started:
- Learn app development languages like Swift (iOS) or Kotlin (Android)
- Use tools like Flutter or React Native to build cross-platform apps
- Develop your own app idea or offer services to small businesses
- Publish your app and monetize via ads, in-app purchases, or paid downloads
Startup requirements:
- Proficiency in app development languages
- Smartphone and testing devices
- Access to development tools and app store accounts
- A few completed app projects or case studies
Why it’s a good fit: Perfect for coders and developers who want to launch scalable tech products or freelance remotely.
12. Software development
Software developers create programs, tools, or systems that help businesses operate more efficiently. Whether it’s internal CRM tools, automation software, or subscription-based platforms, there’s consistent demand in nearly every industry. You can work on freelance projects, launch your own Software as a Service (SaaS), or build custom tools for clients.
How to get started:
- Learn programming languages like Python, Java, or C#
- Identify common business problems and brainstorm tools that solve them
- Use platforms like GitHub and Bitbucket to manage code
- Offer your services on freelance marketplaces or partner with startups
Startup requirements:
- Programming knowledge
- IDEs and version control tools
- A computer and stable internet connection
- Sample software or client-ready prototypes
Why it’s a good fit: Ideal for developers who want more control over their income and project scope. There’s room to freelance or build a full software product.
13. IT support services
Small businesses and solopreneurs often don’t have a full-time IT team—but still need someone to help when tech issues arise. That’s where IT support specialists come in. You can troubleshoot hardware and software problems, set up systems, and provide remote assistance.
How to get started:
- Brush up on common tech support tasks
- Offer services on platforms like TaskRabbit or LinkedIn
- Create remote support packages or subscription-based help desks
- Market yourself as a go-to local or remote IT partner
Startup requirements:
- Strong troubleshooting and communication skills
- Familiarity with operating systems and hardware
- Remote access software like TeamViewer or AnyDesk
- Clear pricing packages or hourly rates
Why it’s a good fit: If you’re the “techie” everyone calls for help, you’re already halfway there. It’s scalable, in demand, and doesn’t require a degree.
14. Cybersecurity consulting
Cyberattacks are on the rise with 3,205 cyberattacks that led to data compromises in 2024. Data breaches can compromise customers’ trust and a business’ credibility. It may even lead to financial loss due to legal fines. That’s why businesses are scrambling to protect their data. Cybersecurity consultants help companies secure their systems, educate employees, and meet compliance standards.
How to get started:
- Get certified either in CompTIA Security+, CEH, or CISSP
- Choose a focus area like risk assessments, penetration testing, or security audits
- Build trust through case studies and referrals
- Offer services to startups, law firms, health practices, and others handling sensitive data
Startup requirements:
- Knowledge of cybersecurity practices and compliance standards
- Certifications like CompTIA Security+ or CISSP (optional but valuable)
- Risk assessment tools and frameworks
- Confidentiality agreements and clear client onboarding
Why it’s a good fit: There’s huge demand for trusted cybersecurity pros. If you’re experienced, this niche is both profitable and future-proof.
15. Voice-based services
If you’ve got a unique voice or strong communication skills, voice-based services can open doors in acting, coaching, or commercial work. This category covers both voiceover and voice coaching roles. Voice work is used in audiobooks, YouTube videos, corporate training, ads, and more, so there’s plenty of potential to dive into.
How to get started:
- Decide on your niche: narration, animation, training videos, or coaching
- Invest in a quality microphone and recording space
- Create a demo reel and list services on Voices.com or Fiverr
- For coaching, create packages for public speaking, pitch delivery, or vocal training
Startup requirements:
- Clear speaking voice or audio editing skills
- Microphone and sound recording tools
- Audio editing software
- Portfolio or voice sample reels
Why it’s a good fit: Great for creatives, educators, or performers. You can work from home and turn your voice into a business.
16. Data entry services
Data entry involves organizing and inputting data for businesses, such as customer details, inventory lists, or survey results. It’s one of the easiest ways to get started with freelance work online. While it’s not the highest-paying field, it’s accessible and has very little initial investment and skillset needed.
How to get started:
- Join platforms like Clickworker, Fiverr, or Upwork
- Improve your typing speed and accuracy
- Market yourself as a reliable, detail-oriented admin support provider
- Offer bundled services like form creation, light spreadsheet work, or database updates
Startup requirements:
- Fast and accurate typing skills
- Basic computer and spreadsheet knowledge
- Access to tools like Excel, Google Sheets, or CRMs
- Time-tracking and file-sharing tools
Why it’s a good fit: Perfect for beginners or side hustlers looking to work online with little training or upfront cost.
17. Dropshipping
Dropshipping is a retail business model where you sell products online without handling inventory or shipping. When a customer places an order, it’s automatically fulfilled by a supplier who ships the product directly to them. It’s one of the easiest ways to launch an eCommerce store with minimal risk.
How to get started:
- Choose a niche
- Set up an online store
- Connect with dropshipping suppliers
- Promote your products via pay-per-click ads, SEO, or social media
Startup requirements:
- An eCommerce platform
- Supplier partnerships
- Basic product research and marketing skills
- A clear niche or product focus
Why it’s a good fit: No warehouse, no inventory, so you have a hands-off retail operation and little investment for manufacturing, logistics and storage.
18. Selling digital products
Digital products—like templates, planners, eBooks, and printables—can be created once and sold endlessly. Just like dropshipping, here’s no shipping or inventory involved as well. Plus, several eCommerce platforms can help with creating a simple set up.
How to get started:
- Choose a product format. It could be checklists, guides, art prints or more.
- Create your product using tools like Canva, Adobe Illustrator, or Google Docs
- Set up a storefront on eCommerce platform or your own eCommerce website
- Promote it with a proper marketing plan
Startup requirements:
- A platform to host your digital files
- Graphic or content creation tools
- Knowledge of what your target audience needs
- A marketing plan or active social media accounts
Why it’s a good fit: It’s a low-stress business with high profit margins and minimal effort once your products are live.
19. Handmade crafts
If you’re good with your hands, handmade crafts can be turned into a profitable business. From jewelry and home décor to soaps and candles, there’s a market for unique, quality products with a personal touch.
You can sell through Etsy, craft fairs, or your own website.
How to get started:
- Decide what to make and build a small inventory
- Source quality materials and test your product
- Set up a store on Etsy, Shopify, or participate in craft markets
- Take great product photos and promote through social media
Startup requirements:
- Crafting supplies and tools
- Workspace for production
- An online storefront or marketplace like Etsy
- Photography and packaging materials
Why it’s a good fit: Great for makers who enjoy creating with their hands and want to sell something meaningful and tangible.
20. Social media management
Many small businesses struggle to stay consistent on platforms like Instagram, Facebook, and TikTok. Social media managers help by creating content, scheduling posts, and growing brand engagement.
It’s a creative and flexible role you can run entirely online.
How to get started:
- Learn the basics of content strategy, hashtags, and engagement
- Offer services like post creation, scheduling, and analytics
- Use tools like Buffer, Later, or Canva for content management
- Pitch local businesses or freelance on platforms like Upwork or Contra
Startup requirements:
- Understanding of social media platforms
- Solid social media strategy
- Content creation and scheduling tools
- Strong communication and organization skills
- A basic services package or portfolio
Why it’s a good fit: Perfect for creatives who love building communities and understand what content works best online.
21. Graphic design
Businesses need logos, social media graphics, packaging, slide decks, and more—making graphic design a valuable skill you can turn into a full-time business or side hustle.
How to get started:
- Learn tools like Canva, Adobe Illustrator, or Figma
- Choose a niche
- Build a simple portfolio of sample work or past projects
- Offer services on Fiverr or directly through your website
Startup requirements:
- Graphic design software
- Design portfolio or sample work
- Eye for aesthetics and trends
- A computer or tablet with design capabilities
Why it’s a good fit: If you have an eye for design, this is a flexible business with creative freedom and steady demand across industries.
22. Photography
Photographers are hired for product shoots, events, portraits, real estate, and even stock photography. It’s a great business for creative people who enjoy working with visuals and storytelling.
How to get started:
- Choose your focus: portraits, events, commercials etc.
- Invest in a good camera and lighting gear
- Create a portfolio or Instagram page showcasing your work
- Offer services locally or sell prints and digital downloads online
Startup requirements:
- A DSLR or mirrorless camera
- Editing software like Lightroom or Photoshop
- Photography website for your portfolio or social media presence
- Niche focus, whether for weddings, portraits, and more
Why it’s a good fit: You can build this business locally or online, with the potential to scale into a studio or digital store over time.
23. Print-on-demand store
Print-on-demand (POD) lets you sell custom products like shirts, mugs, and tote bags without holding inventory. You design the graphics, and a POD company prints and ships the items when someone orders. It’s also similar to dropshipping but with more creative control.
How to get started:
- Create original designs using Canva or Illustrator
- Set up a store on Etsy or your own website
- Connect to POD providers like Printful or Printify
- Choose your products and publish mockups
- Promote your store on social media or through ads
Startup requirements:
- An eCommerce store linked to a print provider
- Design tools for creating artwork
- A strong brand or niche theme
- Marketing channels like social media or email
Why it’s a good fit: You don’t need to handle shipping or inventory, and you get to run a creative product business with very low overhead.
24. Pet sitting or dog walking
If you love animals, this is a fun and reliable way to earn money with minimal investment. Many pet owners need daily dog walks or care while they’re away, and they’re often willing to pay a premium for someone trustworthy.
How to get started:
- Offer services to friends, neighbors or online
- Set up a simple booking system or profile
- Get insurance or bonding if required in your area
- Build trust through reviews and word of mouth
Startup requirements:
- Love for animals and experience handling pets
- A profile on pet care platforms or local promotion
- Availability during weekdays or weekends
Why it’s a good fit: It’s flexible, enjoyable, and a great fit for animal lovers who want to work independently in their local community.
25. House cleaning services
Cleaning services are always in demand—especially for busy families, professionals, and rental properties. You don’t need a degree or fancy tools, just attention to detail and a good work ethic. Offer one-time deep cleans or recurring services for variety.
How to get started:
- Decide whether to offer solo or team services
- Purchase basic supplies and cleaning gear
- Advertise locally on Facebook, Google Business or other local business directories
- Offer discounted first-time cleans to build referrals and reviews
Startup requirements:
- Basic cleaning supplies and equipment
- Transportation or ability to get to clients’ homes
- Business insurance (optional but helpful)
- A way to accept payments and bookings
Why it’s a good fit: This business is easy to scale and perfect for hands-on workers who prefer in-person jobs over digital services.
26. Personal chef services
Personal chef services let you turn your culinary skills into a profitable business. From weekly meal prep to special occasion dining, there’s strong demand from busy professionals, families, and health-conscious clients.
How to get started:
- Define your offerings. It can be in-home cooking, meal prep, private events, etc.
- Get any necessary food handling certifications in your area
- Build a basic cooking website or social media presence with sample menus
- Offer free tastings or discounted first meals to attract your first clients
Startup requirements:
- Strong cooking skills and food safety knowledge
- Basic cooking equipment
- Menu planning and pricing strategy
- Necessary permits or licenses
- Social media presence or food website for bookings
Why it’s a good fit: It’s great for culinary creatives who prefer flexible, in-person work and enjoy building personal connections with clients.
27. Personal shopper or stylist
Personal shopping or wardrobe consulting can be a lucrative gig if you have a talent for picking out the right outfit or helping others discover their style. Many people need help for events, seasonal wardrobes, or just building confidence in their look.
How to get started:
- Decide whether you’ll offer virtual or in-person shopping
- Build a basic website or use Instagram to show your taste
- Start with friends and family to create testimonials and before/after content
- Offer services by the hour or as curated packages
Startup requirements:
- Good taste and sense of current trends
- Communication and people skills
- A service package (hourly or flat rate)
- Social media presence or word-of-mouth referrals
Why it’s a good fit: Perfect for fashion lovers with an eye for detail and a desire to help others feel confident.
28. Event planning
Event planning is a detail-oriented business that can cover weddings, birthdays, corporate events, and even online experiences. If you’re organized and love coordinating schedules, people, and vendors, this can be a fulfilling and profitable path.
How to get started:
- Choose a niche (e.g., weddings, corporate, parties etc)
- Build relationships with local vendors and venues
- Create a basic website with testimonials and photos
- Start small with friends and local events to build a portfolio
Startup requirements:
- Planning and time management skills
- Vendor contacts or ability to network
- Contract templates and budget spreadsheets
- A portfolio of past events or mock plans
Why it’s a good fit: Best for detail-focused organizers who enjoy high-energy environments and seeing projects come to life.
29. Interior design consulting
People want stylish and functional homes but don’t always know where to start. As an interior design consultant, you can offer advice, mood boards, shopping guides, and layout ideas—without needing a physical inventory.
How to get started:
- Build a portfolio using past work or mood board samples
- Offer virtual consultations to expand your reach
- Use tools like SketchUp, Canva, or Pinterest for mockups
- Promote on social media and local directories
Startup requirements:
- Eye for design and layout
- Mood board tools or design software
- An interior design website or social media portfolio
- Initial consultation packages
Why it’s a good fit: Ideal for creative individuals who want to help people create beautiful, livable spaces without managing construction or inventory.
30. Mobile car wash and detailing
Forbes’ study estimated that 91.7% U.S. households own at least one car. A mobile car wash business offers convenience to busy car owners. You travel to clients and clean their vehicles on-site—homes, offices, or parking lots. It’s a solid service-based business with low startup costs and recurring potential.
How to get started:
- Learn the basics of exterior and interior detailing
- Buy supplies like microfiber towels, vacuum, buckets, and cleaning agents
- Offer packages, either basic wash, deep clean, detailing
- Advertise on local social media groups, flyers, or through local business directories
Startup requirements:
- Cleaning tools, vacuums, and detailing supplies
- Water source access or self-contained water system
- Vehicle or portable setup
- Booking system and pricing tiers
Why it’s a good fit: Great for self-starters who don’t mind physical work and want to serve their local area with a flexible schedule.
31. Mover
Moving is stressful—and that’s why reliable movers or local moving services are always in demand. If you’re physically strong and own a truck or can rent one, you can build a profitable business helping people relocate locally. You don’t need a big crew to start. Many movers begin solo or with a partner.
How to get started:
- Offer basic moving services in your area
- Advertise through Facebook Marketplace, Craigslist, and local directories
- Invest in basic equipment like moving straps, blankets, and a dolly
- Provide excellent customer service to encourage referrals
Startup requirements:
- Truck or access to a rental vehicle
- Physical stamina and proper lifting gear
- Licenses or permits if required locally
- Liability insurance and service packages
Why it’s a good fit: This is a hands-on business for people who like physical work and want to start with local clients. You can scale by hiring a team or offering packing/storage services later on.
32. Landscaping business or lawn care
Landscaping isn’t just mowing lawns, but that’s the basic service you can provide. When you’re ready to scale up, it’s a steady business that can include planting, trimming, yard cleanup, and seasonal services like leaf or snow removal. Residential neighborhoods and commercial properties both offer steady demand.
How to get started:
- Offer services to neighbors or local businesses
- Start with essential tools: mower, trimmer, rake, gloves, etc.
- Create flyers or promote in local Facebook groups
- Build relationships for recurring services and referrals
Startup requirements:
- Lawn equipment
- Transportation to client locations
- Seasonal service plans
- Knowledge of plants or basic landscaping design (a plus)
Why it’s a good fit: Perfect for outdoor lovers and people who want a seasonal business with local reach. There’s room to grow into hardscaping or full-service landscape design.
33. Yoga instruction
Yoga is a booming wellness business with millions of enthusiasts worldwide. By 2024, there are over 37 million yoga enthusiasts in the US. As a certified instructor, you can teach online classes, hold in-person sessions, or work with private clients for one-on-one instruction. It’s flexible, rewarding, and great for building a community around wellness.
How to get started:
- Complete a yoga teacher training course (typically 200 hours)
- Decide on your niche: vinyasa, prenatal, chair yoga, etc.
- Host classes in person, online, or even outdoors
- Use platforms like Zoom, YouTube, or your own website
Startup requirements:
- Certified yoga training
- Comfortable space or online setup
- Yoga mats and props (if in person)
- Liability insurance (recommended)
Why it’s a good fit: If you’re passionate about health and mindfulness, this is a fulfilling business that lets you teach, inspire, and grow a loyal following.
34. Health coaching
Health coaches guide clients toward better lifestyle choices, whether it’s weight loss, energy management, or habit changes. You don’t need to be a doctor—but credibility, experience, and certifications go a long way. It’s often conducted remotely, making it highly flexible.
How to get started:
- Get certified via programs like IIN, ACE, or Precision Nutrition (optional but recommended)
- Choose a focus area: fitness, sleep, energy, stress reduction, etc.
- Offer 1-on-1 coaching, group programs, or digital resources
- Promote through Instagram, referrals, or wellness directories
Startup requirements:
- Certification in health coaching or holistic health
- Consultation templates or coaching packages
- Scheduling tools and client intake forms
- A basic website or social media profile
Why it’s a good fit: Great for empathetic, wellness-minded individuals who want to help others feel and function better—without needing a full medical background.
35. Nutrition consulting
Nutrition consultants help people create healthier eating habits, manage specific conditions like gluten intolerance, or meet fitness goals. You can work with individuals, gyms, wellness brands, or offer digital coaching. Some consultants go solo, while others team up with fitness coaches or meal prep services.
How to get started:
- Get certified as a nutritionist or coach
- Choose a specialty: sports nutrition, vegan diets, digestive health, etc.
- Create custom plans, guides, or meal templates for clients
- Offer services via Zoom, client portals, or downloadable packages
- Create your own website once you’ve established your business
Startup requirements:
- Degree or certification in nutrition or dietetics
- Assessment forms and planning tools
- Clear understanding of local regulations
- Option for in-person or virtual consultations
Why it’s a good fit: Perfect for food professionals who want to help others make informed, sustainable health decisions without necessarily prescribing or diagnosing.
36. Mental health coaching
The World Health Organization (WHO) is urging action on mental health, which is integral to our well-being. Mental health coaching focuses on helping people manage stress, build resilience, and improve emotional well-being. It’s not the same as therapy—coaches don’t diagnose—but they guide clients through mindset shifts and habit changes.
How to get started:
- Take a reputable coaching course
- Choose a focus area: burnout recovery, anxiety management, emotional wellness
- Offer 1-on-1 sessions, workshops, or group coaching
- Build an online presence through Instagram, podcasting, or email newsletters
Startup requirements:
- Certification in mental wellness coaching or related field
- Compassionate communication skills
- Journaling tools, check-ins, or worksheets
- Client confidentiality setup
Why it’s a good fit:
If you’re empathetic and skilled at helping others feel heard and supported, this is a rewarding and scalable business.
37. Massage therapy
Massage therapists are in demand for relaxation, pain relief, and stress reduction. With proper licensing, you can offer services at home, in clients’ homes, or rent space at a wellness center.
How to get started:
- Complete state-approved massage therapy training and get licensed
- Choose a specialty
- Build a loyal client base by offering packages or loyalty discounts
- Promote through local wellness communities and referrals
Startup requirements:
- Massage therapy license
- Massage table, oils, and clean linens
- Professional liability insurance
- Client intake forms and booking system
Why it’s a good fit: Best for those who enjoy physical, service-based work and want to help others heal and relax in a personal, impactful way.
38. Makeup artist
Makeup artistry is a flexible and creative business you can run solo or scale into a full beauty brand. You might specialize in weddings, editorial shoots, events, or even special effects. You don’t need a salon since many makeup artists travel to clients or work from a home studio.
How to get started:
- Practice and build a portfolio with friends, styled shoots, or volunteer gigs
- Invest in a professional makeup kit with high-quality, sanitary tools
- Get certified (optional but helps with credibility)
- Promote your services through Instagram, TikTok, and word-of-mouth
Startup requirements:
- Makeup kit with high-quality products
- Portfolio of past work
- Business cards or Instagram presence
- Optional certification from beauty schools
Why it’s a good fit: Ideal for beauty enthusiasts with a love for working closely with clients. It’s also a great stepping stone into content creation or product development.
39. Nail technician
You can offer manicures, pedicures, nail art, gel extensions, and more. Work from home as a mobile service or in collaboration with a salon. Many nail techs also grow strong followings on social media and turn their skills into full-blown beauty brands.
How to get started:
- Practice with friends, family, or training hands to build your skills
- Take a nail technician course and get licensed
- Start offering services from home or as a mobile nail tech
- Share your designs on Instagram or TikTok to attract clients
Startup requirements:
- Nail tools and products such as files, gel polish, UV lamp, acrylics, etc.
- Nail technician license or certification
- Clean workspace or portable setup
- Social media profile or online booking system
Why it’s a good fit: Perfect for those who love beauty, design, and working with their hands. It’s a social and satisfying job with strong potential for repeat clients and referrals—plus lots of room to express your creativity.
What makes successful small business ideas
Now that you have a good business idea in your hands, the next thing to consider is making it successful. There are plenty of people who start a business, but only a few of them last in the long term. Nailing these factors can help you succeed:
- Clear target market. A good business idea understands its audience inside and out. Identifying a specific target market ensures that your product or service speaks directly to the needs, desires, and pain points of a group of people. This focus makes marketing more efficient, increases customer loyalty, and helps tailor your offerings for greater appeal.
- Unique value proposition (UVP). You need to offer something different to stand out. A UVP clearly communicates why your product or service is better, more convenient, or more cost-effective than the alternatives.
- Low overhead costs. One of the main reasons many small businesses succeed is their ability to keep low overhead. These businesses often don’t require expensive office spaces, large inventories, or a big team to get started. With minimal upfront investment, these ventures can become profitable faster. Low-cost business ideas, like freelancing, dropshipping, or selling digital products, can grow with the business and adjust as needed. Keeping costs low also ensures you have flexibility when scaling up.
- Scalable model. A scalable business allows you to grow without worrying about escalating costs. This means that as your customer base expands, your revenue increases without exponentially raising expenses. Scalable business models include digital services, subscription-based businesses, or businesses that can be automated. You’ll want to create systems that can handle higher demand and revenue, making it easier to grow sustainably.
- Potential for growth. A strong business idea should have room to evolve and adapt as the market changes. This adaptability allows you to weather changes in consumer preferences, technological advancements, or industry trends, helping you stay ahead of the curve and continue to thrive long term
How do you start your own business?
Good ideas form the foundation of a successful small business, and knowing the steps to succeed is a major advantage. But one of the most challenging parts is taking that idea and actually making it a reality, but you can broadly follow these steps:
- Validate your idea.
- Create a solid business plan.
- Register your business.
- Set up finances and accounting.
- Build your brand and online presence.
- Focus on marketing and sales.
- Launch and grow your business.
Let’s break down the basics:
- Validate your idea. You should validate your business idea before jumping in. This means testing your concept in the real world to make sure there’s a demand for what you offer. You can do this by conducting market research, talking to potential customers, or even starting with a small pilot or prototype. This step helps you avoid wasting time and money on an idea that might not work.
- Create a solid business plan. A business plan serves as the roadmap for your business’s future. It should outline your goals, strategies, target market, revenue model, and financial projections. A well-thought-out business plan keeps your goals on track and proves to potential investors that you have a plan for future growth. It should also include a marketing plan that explains how you’ll attract and retain customers.
- Register your business. Once you have a business plan, the next step is to register your business. This includes choosing a name, getting the necessary licenses or permits, and selecting your business structure—such as sole proprietorship, LLC, etc. This step helps protect your brand, ensures you comply with local laws, and sets you up for tax responsibilities.
- Set up finances and accounting. Long-term business success is achievable by proper finance management. Set up a separate business bank account to track expenses and income. You may also want to invest in accounting software or hire an accountant to manage your books. Understanding your cash flow, budgeting, and keeping track of receipts and expenses is important for staying on top of your finances and making informed decisions.
- Build your brand and online presence. Customers are attracted to a strong brand with an online presence. This includes designing a professional logo, creating a website, and setting up social media profiles. Your website is often the first point of contact for potential customers, so make sure it’s user-friendly and reflects your business values.
- Focus on marketing and sales. Business growth is achievable by attracting customers. Whether through social media marketing, email marketing, SEO, or paid ads, having a solid marketing strategy pays off. Think about where your customers spend their time online, and tailor your marketing efforts accordingly. Building relationships with customers is just as important as making sales.
- Launch and grow your business. A website launch is where you can start seeing your business grow. Start small and focus on getting your first few customers. Use their feedback to refine your product or service. From there, continue to track your progress, scale your marketing efforts, and explore new opportunities for growth. Be prepared to adapt as you learn more about your customers, market, and industry.
Make your own business idea come to life
Starting a business requires careful planning, research, and execution. The right business idea, paired with hard work, can turn into a successful venture.
With persistence and the right mindset, anyone can turn their business idea into a profitable and sustainable enterprise. Let Network Solutions play a part in turning your business idea into a success. We’ll help you set up a reliable business website in no time.
Frequently asked questions
The most successful small business varies depending on market trends, but businesses in high-demand industries like digital marketing, e-commerce, and personal services tend to do well.
Business ideas like dropshipping, affiliate marketing, and offering digital services are among the cheapest to start, as they require little initial investment.
Starting an online business like creating digital products, dropshipping, or affiliate marketing can be done for under $1000, with plenty of room for growth.
Low-investment businesses like online courses, social media management, consulting, and dropshipping are excellent options for aspiring entrepreneurs looking to minimize startup costs.
