Are .FM Domain Names as Good as they Sound?

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Category: Online Basics , Choosing A Domain Name

When you register a memorable or brandable domain name for your online business, it can help you establish your online identity and bring the kind of quality traffic that your business needs to succeed. You'll need to consider several components of effective domain names before you choose, including availability, relevance and sound.

A .FM domain name is a great example of how something as seemingly simple as a domain name's extension can impact a business' online image. Any media or broadcasting business – from FM radio to streaming online radio – can use the .FM domain extension to shape their image as a credible Web site in the music or online broadcasting industry. In addition to helping you build your brand, the .FM domain name is also easy to remember.

.FM domains are top-level international domain names originally created as the country code for the Federal States of Micronesia. If you're registering a domain name for your broadcasting business, there are several things you should know about the .FM extension.

First, there's no need to worry that a .FM domain name won't allow you to do the things you can with a more widely used extension, such as .COM or .NET. You can use your .FM domain to create a web site and to set up a personalized email account for your online business.

The .FM extension also offers increased availability, as few outside the broadcasting business will be using these domain names. This may improve your chances of getting the domain name you really want, rather than settling for "the next best thing." However, as these domains continue to gain popularity among your industry peers, you may not want to wait to register a .FM domain name.

Keep in mind that a .FM domain name must be renewed prior to its expiration date. Since failing to do so could have serious consequences for your online business, make sure your registrar uses auto renewal. This does not mean that you can't cancel your domain name, only that you will be protected from unwanted interruption of service or loss of your domain.

.FM extensions offer a great opportunity for broadcasting or media businesses who wish to establish themselves online. Registering a .FM domain name could help you gain the web address you really want without losing the flexibility of other, more commonly used extensions.