Should You Register a .PRO Domain Name for Your Small Business?

Your domain name is one of the first things visitors will notice about your online business, so it's easy to understand the importance of registering a domain name that supports your brand. Of all the factors you may consider when choosing a domain name, the most significant may be your need to present yourself as a legitimate professional in your field.

It's a tall order for a domain name, but fortunately there is a simple solution: the .PRO domain name extension. Once solely available to doctors, lawyers, accountants and engineers, .PRO domains are now open to all licensed and credentialed business professionals. If you fall into that group, you may wonder if registering a .PRO domain name is really any better than buying a .COM or .NET domain.

.PRO domains offer several advantages for the small business owner:

Professional image

Gaining a customer's trust is always one of a business owners' biggest challenges, but that obstacle is magnified when you have an online business. A .PRO domain lets your customers know that you are a certified, licensed business professional that has met the criteria set forth by your industry.

Increased availability

While .PRO isn't actually a new extension, it has only been available to a wide range of small businesses for a short period of time. This means that you are more likely to get the domain name you really want, rather than the one you may have to settle for when choosing among more commonly used .COM and .NET domain names.

Exclusive rights

While anyone can buy a .COM domain, only licensed and credentialed business professionals are allowed to register .PRO extensions. This exclusive availability makes registering a .PRO extension a simple way for you to distinguish yourself in the competitive online marketplace.

When you register a .PRO domain name, you gain a valuable tool that you can use to build strong customer relationships and advance your brand online.

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